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Author: Jan Becker
Publisher:
ISBN: 9783893332052
Category :
Languages : en
Pages : 84
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Book Description
Author: Jan Becker
Publisher:
ISBN: 9783893332052
Category :
Languages : en
Pages : 84
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 40
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Book Description
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author: Jean-Jacques Lambin
Publisher: Presses univ. de Louvain
ISBN: 9782874631191
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Author:
Publisher:
ISBN:
Category : Agricultural prices
Languages : en
Pages : 84
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Book Description
Author: Yong-Hua Song
Publisher: Springer Science & Business Media
ISBN: 9781852336707
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
This useful reference allows readers to compare and learn from best-practice and up-to-date information in this exciting field from Europe, the US and Australia. It shows how to overcome day-to-day and strategic engineering problems, rather than concentrating on policy and market-structural issues.
Author: George A. Boyne
Publisher: Cambridge University Press
ISBN: 1139460455
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
The performance of governments around the globe is constantly in the spotlight, whether as a celebration or indictment of their activities. Providing evidence on strategies to improve the performance of public agencies is therefore essential to the practice of public management. Originally published in 2006, this important contribution to the debate explores issues of measurement, research methodology, and management influences on performance. It focuses on three key questions: what approaches should be adopted to measure the performance of public agencies? What aspects of management influence the performance of public agencies? As the world globalizes, what are the key international issues in performance measurement and management? In examining these questions, the contributors debate both methodological and technical issues regarding the measurement of performance in public organizations, and provide empirical analyses of the determinants of performance. The book concludes with groundbreaking work on the international dimensions of these issues.
Author: Rajkumar Buyya
Publisher: John Wiley & Sons
ISBN: 9780470455425
Category : Computers
Languages : en
Pages : 600
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Book Description
The first single-source reference covering the state of the art in grid and utility computing economy research This book presents the first integrated, single-source reference on market-oriented grid and utility computing. Divided into four main parts—and with contributions from a panel of experts in the field—it systematically and carefully explores: Foundations—presents the fundamental concepts of market-oriented computing and the issues and challenges in allocating resources in a decentralized computing environment. Business models—covers business models for service providers and brokers supporting different types of distributed applications, as well as business rules-based models for managing virtual organizations and accounting operations and services in grid computing environments. Policies and agreements—introduces policies, agreements, and specifications for the negotiation and establishment of contracts between providers and consumers. It also covers different approaches for resource allocation based on service-level agreements (SLAs) and management of risks associated with SLA violations. Resource allocation and scheduling mechanisms—covers economic models, such as commodity models, reciprocation, auctions, and game theory, and middleware technologies, such as Nimrod/G and Gridbus, for market-oriented grid computing and utility-oriented resource allocation. This book expertly captures the state of the art in the field while also identifying potential research directions and technologies that will facilitate the creation of global commercial grid and utility computing systems. It is an indispensable reference for systems architects, practitioners, developers, new researchers, and graduate students.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Jean-Jacques Lambin
Publisher: Bloomsbury Publishing
ISBN: 0230363121
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
