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Author: Brad VanAuken
Publisher: Amacom Books
ISBN: 9780814406816
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
"Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."
Author: Brad VanAuken
Publisher: Amacom Books
ISBN: 9780814406816
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
"Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."
Author: Alvin A. Arens
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 92
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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 628
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Author: Jane Eayre Fryer
Publisher: Legare Street Press
ISBN: 9781016507011
Category :
Languages : en
Pages : 0
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Douglas C. Dacy
Publisher: Cambridge University Press
ISBN: 0521303273
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This book traces the economic history of South Vietnam from 1955 to 1975, the period encompassing the Vietnam war.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 782
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Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1408
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Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1220
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Author: U.S. Army Research Institute for the Behavioral and Social Sciences
Publisher:
ISBN:
Category : Military research
Languages : en
Pages : 614
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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages :
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