Author: Alan Bradshaw
Publisher: Watkins Media Limited
ISBN: 1912248220
Category : Music
Languages : en
Pages : 118
Book Description
The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Advertising Revolution
Author: Alan Bradshaw
Publisher: Watkins Media Limited
ISBN: 1912248220
Category : Music
Languages : en
Pages : 118
Book Description
The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Publisher: Watkins Media Limited
ISBN: 1912248220
Category : Music
Languages : en
Pages : 118
Book Description
The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Brand Revolution
Author: M. Sicard
Publisher: Springer
ISBN: 1137019492
Category : Business & Economics
Languages : en
Pages : 169
Book Description
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Publisher: Springer
ISBN: 1137019492
Category : Business & Economics
Languages : en
Pages : 169
Book Description
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
New York Magazine
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Golden Kicks
Author: Jason Coles
Publisher: Bloomsbury Publishing
ISBN: 1472937058
Category : Sports & Recreation
Languages : en
Pages : 226
Book Description
Many iconic shoes, such as the adidas Stan Smith, Nike Air Jordan and Puma Suede are worn by millions as everyday footwear, but were originally born to bring victory on court, track and field. Golden Kicks reveals the stories behind some of the greatest shoes in sporting history, the roles they played in sport's most significant moments, and how they have made the transition from classic sportswear to mainstream streetwear. Discover the amazing stories behind the shoes, the people who made them, and the athletes who wore them.
Publisher: Bloomsbury Publishing
ISBN: 1472937058
Category : Sports & Recreation
Languages : en
Pages : 226
Book Description
Many iconic shoes, such as the adidas Stan Smith, Nike Air Jordan and Puma Suede are worn by millions as everyday footwear, but were originally born to bring victory on court, track and field. Golden Kicks reveals the stories behind some of the greatest shoes in sporting history, the roles they played in sport's most significant moments, and how they have made the transition from classic sportswear to mainstream streetwear. Discover the amazing stories behind the shoes, the people who made them, and the athletes who wore them.
New York Magazine
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
The Conquest of Cool
Author: Thomas Frank
Publisher: University of Chicago Press
ISBN: 9780226260129
Category : Business & Economics
Languages : en
Pages : 340
Book Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Publisher: University of Chicago Press
ISBN: 9780226260129
Category : Business & Economics
Languages : en
Pages : 340
Book Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Business
Author: Norman M. Scarborough
Publisher: Boston : Allyn and Bacon
ISBN: 9780205126248
Category : Business & Economics
Languages : en
Pages : 776
Book Description
Publisher: Boston : Allyn and Bacon
ISBN: 9780205126248
Category : Business & Economics
Languages : en
Pages : 776
Book Description
A History of Basketball in Fifteen Sneakers
Author: Russ Bengtson
Publisher: Workman Publishing Company
ISBN: 1523525908
Category : Sports & Recreation
Languages : en
Pages : 412
Book Description
A celebration of the iconic shoes and superstars who have defined the sport for decades, A History of Basketball in Fifteen Sneakers tells the story of hoops as only shoes can. The ultimate book for both hoops fans and sneaker obsessives, A History of Basketball in Fifteen Sneakers is an exciting and fascinating look at the sport written with authority and experience by former Complex and SLAM magazine editor Russ Bengtson. From primeval Converse Chuck Taylor All Stars to baroque Reebok Pumps and myth-making Air Jordans to super-high-tech Nike Adapt BBs, each chapter breaks down how a specific sneaker defined an era of basketball, transformed the culture, or changed the game. With full-color sneaker photographs and detailed illustrations throughout, the book is a kaleidoscopic celebration of the players, styles, and iconic moments that have shaped hoops both on and off the court. Topics include: Walt Frazier's PUMA Clydes and the New York City street game; Michael Jordan's first signature Air Jordan and the birth of the modern global basketball superstar; Nike Air Swoopes and the evolution of the women’s game; sneaker tech and the rise of retro; and much more.
Publisher: Workman Publishing Company
ISBN: 1523525908
Category : Sports & Recreation
Languages : en
Pages : 412
Book Description
A celebration of the iconic shoes and superstars who have defined the sport for decades, A History of Basketball in Fifteen Sneakers tells the story of hoops as only shoes can. The ultimate book for both hoops fans and sneaker obsessives, A History of Basketball in Fifteen Sneakers is an exciting and fascinating look at the sport written with authority and experience by former Complex and SLAM magazine editor Russ Bengtson. From primeval Converse Chuck Taylor All Stars to baroque Reebok Pumps and myth-making Air Jordans to super-high-tech Nike Adapt BBs, each chapter breaks down how a specific sneaker defined an era of basketball, transformed the culture, or changed the game. With full-color sneaker photographs and detailed illustrations throughout, the book is a kaleidoscopic celebration of the players, styles, and iconic moments that have shaped hoops both on and off the court. Topics include: Walt Frazier's PUMA Clydes and the New York City street game; Michael Jordan's first signature Air Jordan and the birth of the modern global basketball superstar; Nike Air Swoopes and the evolution of the women’s game; sneaker tech and the rise of retro; and much more.
The Mobile Commerce Revolution
Author: Tim Hayden
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
US Department of State Dispatch
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 726
Book Description
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 726
Book Description