Recreating Marketing Strategies Post COVID-19 PDF Download
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Author: Haris Rafiqi
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In this article I have elaborated on the consequences of disruption of the old marketing strategies and the need of framing new marketing policies to check consumers behaviour and loyality to a particular brand in post pandemic era.
Author: Haris Rafiqi
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In this article I have elaborated on the consequences of disruption of the old marketing strategies and the need of framing new marketing policies to check consumers behaviour and loyality to a particular brand in post pandemic era.
Author: Raghu G
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
During this crisis situation the consumer behaviour has altered drastically and there is an urgent need for altering the marketing strategies and adopt as per the need and want of the customer . This sudden change in consumer behaviour is compared to the term mutation where the life style of consumer has changed a lot due to the unstable financial position during Post COVID-19 period. All of a sudden the most neglected hygiene factor has emerged as the major influencer with the changed scenario.Hence the business must change their strategies and restructure the models in this context need to communicate the product details, availability, delivery time, etc. as per the consumer expectations in detail. Already few brands have implemented the changes in their promotional aspects and due to the unexpected irreversible changes seen and exhibited by the today's new consumer.This article deals with such changes happening like the impact of social distancing on the consumer attitude during shopping environment. This is part of business cycle and the business will come back to its normal and this situation is compelling consumer to go for online brands and online services more convenient and safe experience.
Author: Katia Iankova
Publisher: Transnational Press London
ISBN: 1801351430
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan
Author: Andrade, José Gabriel
Publisher: IGI Global
ISBN: 1799897923
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Author: Shawna Suckow
Publisher:
ISBN:
Category :
Languages : en
Pages : 158
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Book Description
Think about your journey from March 2020 until now. How many times have your priorities and your focus shifted? How are you a different person today? You're not alone. The entire world has pivoted...er, shifted, and in this book, the author does a deep dive into one particularly major shift: consumer behavior. Two good things about the pandemic: 1)It's mostly behind us, and 2) It's set us up for a decade that's going to be as wild as the 1920s a hundred years ago. Suckow, a consumer behavior expert and prominent thought leader in sales & marketing differentiation, discusses how to dust off those old sales and marketing strategies and revive them for the new marketplace of the Roaring Twenties. Your customers have changed quickly and dramatically thanks to the pandemic. It's no time to keep doing the same-old-same-old. You'll learn what's working right now to rise above the marketing noise and get noticed by your prospects. You'll discover seven easy communication topics to connect better with any audience, and eight strategies to be more memorable. Throughout the book, she weaves in actual case studies with multi-media links to keep you engaged. She gives practical examples from multiple industries, and weaves it all into an enjoyable read filled with her down-to-earth style and humor (at least she thinks she's funny). At the end, you'll get a nice bonus gift of predictions for the future to impress your boss and your friends at parties. And in between, she'll even teach you a few handy phrases from the first Roaring Twenties. It'll be 'the bee's knees.'
Author: Kulshreshtha, Sharad Kumar
Publisher: IGI Global
ISBN: 166846358X
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Author: Tharaka Rajapakshe
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Depending on the specific circumstances of the many industries around the world, marketing methods may vary. There are numerous methods to classify some general tactics, though. Due to the outbreak, the market has undergone tremendous transformation. Every industry is being impacted by the coronavirus outbreak differently, with some being hammered more than others. Deliveries have been discontinued in some regions of the world where only basic services are operating while deliveries are highly reliant in other parts of the world. For this reason, in accordance with this stage, briefly define and explain about that the marketing strategies in many industries, such as tourism industry, beverage industry, agricultural business, hotel industry, and construction industry with the period of COVID-19 pandemic. This statement is based on the recommendation to proceed with theoretical and empirical literatures linked to industrial marketing strategies while taking Sri Lankan and international context into consideration.
Author: Victoria Dawn Morris
Publisher:
ISBN:
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 29
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Book Description
Because of constant technological advancements and internet growth, the world of marketing and branding is ever-changing. With the unexpected COVID-19 pandemic, marketing has become more digital than ever before. With little or no access to physical marketing methods, virtual presence through websites, email, and social media have become the primary means of promotional communication. The purpose of this project is to research the importance and specific challenges of digital communication for brands who market solely from a virtual brand presence, and then use that research to create a marketing plan and visual brand campaign for a fictional organization that would function successfully under these circumstances.
Author: Cristina Mele
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Scott Edinger
Publisher: AMACOM
ISBN: 0814434002
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
This book helps managers recognize hidden gems in the workplace and learn how to utilize them for their greatest impact. Think you can spot the leaders in your company? Don’t assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than “good employees”, these are “hidden leaders” and they are critical to an organization’s long-term success. Managers today need to make the most of all their resources—and The Hidden Leader shows them how to identify and cultivate these talented but under utilized employees, who: Demonstrate integrity Lead through authentic relationships Focus on results Work from clear customer purpose Fulfill the value promise of the company Don’t settle for the traditional feedback that tells you these are “good employees” who deserve a pat on the back and a 3 percent increase at the end of the year. These hidden leaders will soon be pulled out by another organization giving them the opportunity they deserve. Supported by real-world examples of hidden leaders in action--and QR codes readers can scan for instant access to online assessments--The Hidden Leader helps managers discover these secret saviors and enable them to deliver even greater value to customers.
