Author: Eve Rodsky
Publisher: Penguin
ISBN: 0525541942
Category : Social Science
Languages : en
Pages : 385
Book Description
AN INSTANT NEW YORK TIMES BESTSELLER • A REESE'S BOOK CLUB PICK Tired, stressed, and in need of more help from your partner? Imagine running your household (and life!) in a new way... It started with the Sh*t I Do List. Tired of being the “shefault” parent responsible for all aspects of her busy household, Eve Rodsky counted up all the unpaid, invisible work she was doing for her family—and then sent that list to her husband, asking for things to change. His response was...underwhelming. Rodsky realized that simply identifying the issue of unequal labor on the home front wasn't enough: She needed a solution to this universal problem. Her sanity, identity, career, and marriage depended on it. The result is Fair Play: a time- and anxiety-saving system that offers couples a completely new way to divvy up domestic responsibilities. Rodsky interviewed more than five hundred men and women from all walks of life to figure out what the invisible work in a family actually entails and how to get it all done efficiently. With 4 easy-to-follow rules, 100 household tasks, and a series of conversation starters for you and your partner, Fair Play helps you prioritize what's important to your family and who should take the lead on every chore, from laundry to homework to dinner. “Winning” this game means rebalancing your home life, reigniting your relationship with your significant other, and reclaiming your Unicorn Space—the time to develop the skills and passions that keep you interested and interesting. Stop drowning in to-dos and lose some of that invisible workload that's pulling you down. Are you ready to try Fair Play? Let's deal you in.
Fair Play
Author: Eve Rodsky
Publisher: Penguin
ISBN: 0525541942
Category : Social Science
Languages : en
Pages : 385
Book Description
AN INSTANT NEW YORK TIMES BESTSELLER • A REESE'S BOOK CLUB PICK Tired, stressed, and in need of more help from your partner? Imagine running your household (and life!) in a new way... It started with the Sh*t I Do List. Tired of being the “shefault” parent responsible for all aspects of her busy household, Eve Rodsky counted up all the unpaid, invisible work she was doing for her family—and then sent that list to her husband, asking for things to change. His response was...underwhelming. Rodsky realized that simply identifying the issue of unequal labor on the home front wasn't enough: She needed a solution to this universal problem. Her sanity, identity, career, and marriage depended on it. The result is Fair Play: a time- and anxiety-saving system that offers couples a completely new way to divvy up domestic responsibilities. Rodsky interviewed more than five hundred men and women from all walks of life to figure out what the invisible work in a family actually entails and how to get it all done efficiently. With 4 easy-to-follow rules, 100 household tasks, and a series of conversation starters for you and your partner, Fair Play helps you prioritize what's important to your family and who should take the lead on every chore, from laundry to homework to dinner. “Winning” this game means rebalancing your home life, reigniting your relationship with your significant other, and reclaiming your Unicorn Space—the time to develop the skills and passions that keep you interested and interesting. Stop drowning in to-dos and lose some of that invisible workload that's pulling you down. Are you ready to try Fair Play? Let's deal you in.
Publisher: Penguin
ISBN: 0525541942
Category : Social Science
Languages : en
Pages : 385
Book Description
AN INSTANT NEW YORK TIMES BESTSELLER • A REESE'S BOOK CLUB PICK Tired, stressed, and in need of more help from your partner? Imagine running your household (and life!) in a new way... It started with the Sh*t I Do List. Tired of being the “shefault” parent responsible for all aspects of her busy household, Eve Rodsky counted up all the unpaid, invisible work she was doing for her family—and then sent that list to her husband, asking for things to change. His response was...underwhelming. Rodsky realized that simply identifying the issue of unequal labor on the home front wasn't enough: She needed a solution to this universal problem. Her sanity, identity, career, and marriage depended on it. The result is Fair Play: a time- and anxiety-saving system that offers couples a completely new way to divvy up domestic responsibilities. Rodsky interviewed more than five hundred men and women from all walks of life to figure out what the invisible work in a family actually entails and how to get it all done efficiently. With 4 easy-to-follow rules, 100 household tasks, and a series of conversation starters for you and your partner, Fair Play helps you prioritize what's important to your family and who should take the lead on every chore, from laundry to homework to dinner. “Winning” this game means rebalancing your home life, reigniting your relationship with your significant other, and reclaiming your Unicorn Space—the time to develop the skills and passions that keep you interested and interesting. Stop drowning in to-dos and lose some of that invisible workload that's pulling you down. Are you ready to try Fair Play? Let's deal you in.
Eye of the Storm
Author: John Ringo
Publisher: Baen Publishing Enterprises
ISBN: 1618247301
Category : Fiction
Languages : en
Pages : 620
Book Description
The Fight for the Galaxy is On! Earth's Posleen invasion is contained¾at a huge cost in human blood and anguish. Now hard-nosed commander Mike O'Neal discovers that he's saved our world only to unwittingly lead humanity into slavery. It's another twist of the knife in the human back courtesy of those wannabe Masters of the Universe, the Darhel. But the Darhel are about to experience an even nastier revelation of their own. For there are other universes¾universes with occupants so ravenous they make the Posleen horde seem like a Boy Scout troop. Occupants with the mind-bending power to open a door between realities¾and invade a certain double-spiral galaxy like the plague! As war turns to rout and slaughter, the Darhel have no choice but to beg the one man who hates them more than anything to lead the counter-attack. General O'Neal, welcome to your destiny. The galaxy that betrayed you is now depending on you for salvation! At the publisher's request, this title is sold without DRM (Digital Rights Management). At long last ¾ the latest and greatest entry in military SF master John Ringo's ground-breaking "Posleen War" series, and a direct sequel to his New York Times best-seller Hell's Faire. "If Tom Clancy were writing SF, it would read much like John Ringo." ¾Philadelphia Weekly Press. "[Combines] fast-moving battle scenes with vignettes of individual courage and sacrifice." ¾Library Journal on New York Times and USA Today best-seller John Ringo's "Posleen War" saga.
Publisher: Baen Publishing Enterprises
ISBN: 1618247301
Category : Fiction
Languages : en
Pages : 620
Book Description
The Fight for the Galaxy is On! Earth's Posleen invasion is contained¾at a huge cost in human blood and anguish. Now hard-nosed commander Mike O'Neal discovers that he's saved our world only to unwittingly lead humanity into slavery. It's another twist of the knife in the human back courtesy of those wannabe Masters of the Universe, the Darhel. But the Darhel are about to experience an even nastier revelation of their own. For there are other universes¾universes with occupants so ravenous they make the Posleen horde seem like a Boy Scout troop. Occupants with the mind-bending power to open a door between realities¾and invade a certain double-spiral galaxy like the plague! As war turns to rout and slaughter, the Darhel have no choice but to beg the one man who hates them more than anything to lead the counter-attack. General O'Neal, welcome to your destiny. The galaxy that betrayed you is now depending on you for salvation! At the publisher's request, this title is sold without DRM (Digital Rights Management). At long last ¾ the latest and greatest entry in military SF master John Ringo's ground-breaking "Posleen War" series, and a direct sequel to his New York Times best-seller Hell's Faire. "If Tom Clancy were writing SF, it would read much like John Ringo." ¾Philadelphia Weekly Press. "[Combines] fast-moving battle scenes with vignettes of individual courage and sacrifice." ¾Library Journal on New York Times and USA Today best-seller John Ringo's "Posleen War" saga.
M Is for Mama
Author: Abbie Halberstadt
Publisher: Harvest House Publishers
ISBN: 0736983783
Category : Religion
Languages : en
Pages : 241
Book Description
Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Publisher: Harvest House Publishers
ISBN: 0736983783
Category : Religion
Languages : en
Pages : 241
Book Description
Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Submarine Commander
Author: Paul R. Schratz
Publisher: University Press of Kentucky
ISBN: 0813143624
Category : History
Languages : en
Pages : 340
Book Description
A fascinating personal memoir of underwater combat in World War II, told by a man who played a major role in those dangerous operations. Frank and beautifully written, Submarine Commander's breezy style and irrepressible humor place it in a class by itself. This book will be of lasting value as a submarine history by an expert and as an enduring military and political analysis. In early 1943 the submarine USS Scorpion, with Paul R. Schratz as torpedo officer, slipped into the shallow waters east of Tokyo, laid a minefield, and made successful torpedo attacks on merchant shipping. Schratz participated in many more patrols in heavily mined Japanese waters as executive officer of the Sterlet and the Atule. At war's end he participated in the Japanese surrender, aided the release of American POWs, and had a key role in the disarming of enemy suicide submarines. He then took command of the revolutionary new Japanese submarine I-203 and returned it to Pearl Harbor. But this was far from the end of Schratz's submarine career. In 1949 he commissioned the ultramodern USS Pickerel, the most deadly submarine then afloat, and set a world's record in a 21-day, 5,200-mile submerged passage from Hong Kong to Honolulu. With the outbreak of the Korean War, the Pickerel was immediately sent to Korea to participate in secret intelligence operations only recently declassified and never before revealed in print. Schratz's broad military experience makes this a far from ordinary memoir.
Publisher: University Press of Kentucky
ISBN: 0813143624
Category : History
Languages : en
Pages : 340
Book Description
A fascinating personal memoir of underwater combat in World War II, told by a man who played a major role in those dangerous operations. Frank and beautifully written, Submarine Commander's breezy style and irrepressible humor place it in a class by itself. This book will be of lasting value as a submarine history by an expert and as an enduring military and political analysis. In early 1943 the submarine USS Scorpion, with Paul R. Schratz as torpedo officer, slipped into the shallow waters east of Tokyo, laid a minefield, and made successful torpedo attacks on merchant shipping. Schratz participated in many more patrols in heavily mined Japanese waters as executive officer of the Sterlet and the Atule. At war's end he participated in the Japanese surrender, aided the release of American POWs, and had a key role in the disarming of enemy suicide submarines. He then took command of the revolutionary new Japanese submarine I-203 and returned it to Pearl Harbor. But this was far from the end of Schratz's submarine career. In 1949 he commissioned the ultramodern USS Pickerel, the most deadly submarine then afloat, and set a world's record in a 21-day, 5,200-mile submerged passage from Hong Kong to Honolulu. With the outbreak of the Korean War, the Pickerel was immediately sent to Korea to participate in secret intelligence operations only recently declassified and never before revealed in print. Schratz's broad military experience makes this a far from ordinary memoir.
Dead Is the New Black
Author: Marlene Perez
Publisher: HarperCollins
ISBN: 0547351852
Category : Young Adult Fiction
Languages : en
Pages : 209
Book Description
Welcome to Nightshade, California—a small town full of secrets. It’s home to the pyschic Giordano sisters, who have a way of getting mixed up in mysteries. During their investigations, they run across everything from pom-pom-shaking vampires to shape-shifting boyfriends to a clue-spewing jukebox. With their psychic powers and some sisterly support, they can crack any case! Teenage girls are being mysteriously attacked all over town, including at Nightshade High School, where Daisy Giordano is a junior. When Daisy discovers that a vampire may be the culprit, she can’t help but suspect head cheerleader Samantha Devereaux, who returned from summer break with a new “look.” Samantha appears a little . . . well, dead, and all the most popular kids at school are copying her style. Is looking dead just another fashion trend for Samantha, or is there something more sinister going on? To find out, Daisy joins the cheerleading squad. This ebook includes a sample chapter of DEAD IS A BATTLEFIELD.
Publisher: HarperCollins
ISBN: 0547351852
Category : Young Adult Fiction
Languages : en
Pages : 209
Book Description
Welcome to Nightshade, California—a small town full of secrets. It’s home to the pyschic Giordano sisters, who have a way of getting mixed up in mysteries. During their investigations, they run across everything from pom-pom-shaking vampires to shape-shifting boyfriends to a clue-spewing jukebox. With their psychic powers and some sisterly support, they can crack any case! Teenage girls are being mysteriously attacked all over town, including at Nightshade High School, where Daisy Giordano is a junior. When Daisy discovers that a vampire may be the culprit, she can’t help but suspect head cheerleader Samantha Devereaux, who returned from summer break with a new “look.” Samantha appears a little . . . well, dead, and all the most popular kids at school are copying her style. Is looking dead just another fashion trend for Samantha, or is there something more sinister going on? To find out, Daisy joins the cheerleading squad. This ebook includes a sample chapter of DEAD IS A BATTLEFIELD.
Grace Under Pressure
Author: Tori Haschka
Publisher: Simon and Schuster
ISBN: 1760857327
Category : Fiction
Languages : en
Pages : 370
Book Description
'Ignore everything you think you’re meant to be doing, and bunker down with this.’ Better Reading Big Little Lies meets Marian Keyes with a dash of Donna Hay; a deliciously hilarious, honest and heartfelt portrayal of modern-day motherhood and the saving grace of female friendship. Grace Harkness looks like she has it all – two beautiful children, four cookbooks under her belt and an idyllic beachside home #blessed. But add another baby on the way (oops), a spouse that is nowhere to be seen and a relentless list of things she ‘should’ be doing, and Grace is starting to unravel. When the madness of modern-day motherhood finally pushes her to the brink, Grace and her friends decide to ditch the men in their lives, move in together and create a ‘mummune’ – sharing the load of chores, school pick-ups/drop-offs and endless Life Admin. The new set-up seems like a dream, but is life in this utopian village all it’s cracked up to be? Praise for Grace Under Pressure ‘Tori Haschka has done a superb job of capturing the struggles, the fears and the loneliness of motherhood, but also the camaraderie, strength and vital importance of female friendship. It’s a modern, clever and heartrending read.’ Nicola Moriarty, author of Those Other Women ‘What a funny, real and insightful depiction of motherhood, friendship and the struggle (which, demonstrably, is REAL). I hungrily devoured the pages of this deftly written book. An ode to the power of women.’ Sally Hepworth, author of The Good Sister ‘I was utterly and overwhelmingly hooked to every single brilliant, funny, sharp, gorgeously written page.’ Ceridwen Dovey, author of Life After Truth ‘Baths will overflow, chops burn, washing languish in the machine and children delight in extra screen time while we finish this funny, comforting, truly original book, finding ourselves on every page.’ Meg Mason, author of Sorrow and Bliss 'Tori Haschka’s Grace Under Pressure is a page-turning and heart-warming (even mouth-watering!) story underscoring the importance of solidarity among women amidst the daily challenges of modern living. A debut novel that will resonate with parents and foodies alike.' Fiona Higgins, author of An Unusual Boy ‘Witty, wise and with so much insight about modern motherhood … a pleasure to read.’ Cassie Hamer, author of The End of Cuthbert Close
Publisher: Simon and Schuster
ISBN: 1760857327
Category : Fiction
Languages : en
Pages : 370
Book Description
'Ignore everything you think you’re meant to be doing, and bunker down with this.’ Better Reading Big Little Lies meets Marian Keyes with a dash of Donna Hay; a deliciously hilarious, honest and heartfelt portrayal of modern-day motherhood and the saving grace of female friendship. Grace Harkness looks like she has it all – two beautiful children, four cookbooks under her belt and an idyllic beachside home #blessed. But add another baby on the way (oops), a spouse that is nowhere to be seen and a relentless list of things she ‘should’ be doing, and Grace is starting to unravel. When the madness of modern-day motherhood finally pushes her to the brink, Grace and her friends decide to ditch the men in their lives, move in together and create a ‘mummune’ – sharing the load of chores, school pick-ups/drop-offs and endless Life Admin. The new set-up seems like a dream, but is life in this utopian village all it’s cracked up to be? Praise for Grace Under Pressure ‘Tori Haschka has done a superb job of capturing the struggles, the fears and the loneliness of motherhood, but also the camaraderie, strength and vital importance of female friendship. It’s a modern, clever and heartrending read.’ Nicola Moriarty, author of Those Other Women ‘What a funny, real and insightful depiction of motherhood, friendship and the struggle (which, demonstrably, is REAL). I hungrily devoured the pages of this deftly written book. An ode to the power of women.’ Sally Hepworth, author of The Good Sister ‘I was utterly and overwhelmingly hooked to every single brilliant, funny, sharp, gorgeously written page.’ Ceridwen Dovey, author of Life After Truth ‘Baths will overflow, chops burn, washing languish in the machine and children delight in extra screen time while we finish this funny, comforting, truly original book, finding ourselves on every page.’ Meg Mason, author of Sorrow and Bliss 'Tori Haschka’s Grace Under Pressure is a page-turning and heart-warming (even mouth-watering!) story underscoring the importance of solidarity among women amidst the daily challenges of modern living. A debut novel that will resonate with parents and foodies alike.' Fiona Higgins, author of An Unusual Boy ‘Witty, wise and with so much insight about modern motherhood … a pleasure to read.’ Cassie Hamer, author of The End of Cuthbert Close
Journey Through Trauma
Author: Gretchen L. Schmelzer, PhD
Publisher: Penguin
ISBN: 0735216843
Category : Self-Help
Languages : en
Pages : 338
Book Description
For survivors of PTSD and repeated, relational trauma -- and the people who love them. Gretchen Schmelzer watched too many people quit during treatment for trauma recovery. They found it too difficult or too frightening or just decided that for them it was too late. But as a therapist and trauma survivor herself, Dr. Schmelzer wants us to know that it is never too late to heal from trauma, whether it is the suffering caused within an abusive relationship or PTSD resulting from combat. Sometimes what feels like a big setback is actually an unexpected difficult step forward. So she wrote Journey Through Trauma specifically for survivors--to help them understand the terrain of the healing process and stay on the path. There are three basic principles that every trauma survivor should know: Healing is possible. It requires courage. And it cannot be done alone. Traumas that happen more than once--child abuse, sexual abuse, domestic violence, gang violence, even war--are all relational traumas. They happened inside a relationship and therefore must be healed inside a relationship, whether that relationship is with a therapist or within a group. Journey Through Trauma gives us a map to help guide us through that healing process, see where the hard parts show up, and persevere in the process of getting well. We learn the five phases that every survivor must negotiate along the way and come to understand that since the cycle of healing is not linear, circling back around to a previous stage does not mean defeat - it actually means progress as well as facing new challenges. Authoritative and accessible, Journey Through Trauma provides support for survivors and their loved ones through one of the most challenging but necessary processes of healing that anyone can face.
Publisher: Penguin
ISBN: 0735216843
Category : Self-Help
Languages : en
Pages : 338
Book Description
For survivors of PTSD and repeated, relational trauma -- and the people who love them. Gretchen Schmelzer watched too many people quit during treatment for trauma recovery. They found it too difficult or too frightening or just decided that for them it was too late. But as a therapist and trauma survivor herself, Dr. Schmelzer wants us to know that it is never too late to heal from trauma, whether it is the suffering caused within an abusive relationship or PTSD resulting from combat. Sometimes what feels like a big setback is actually an unexpected difficult step forward. So she wrote Journey Through Trauma specifically for survivors--to help them understand the terrain of the healing process and stay on the path. There are three basic principles that every trauma survivor should know: Healing is possible. It requires courage. And it cannot be done alone. Traumas that happen more than once--child abuse, sexual abuse, domestic violence, gang violence, even war--are all relational traumas. They happened inside a relationship and therefore must be healed inside a relationship, whether that relationship is with a therapist or within a group. Journey Through Trauma gives us a map to help guide us through that healing process, see where the hard parts show up, and persevere in the process of getting well. We learn the five phases that every survivor must negotiate along the way and come to understand that since the cycle of healing is not linear, circling back around to a previous stage does not mean defeat - it actually means progress as well as facing new challenges. Authoritative and accessible, Journey Through Trauma provides support for survivors and their loved ones through one of the most challenging but necessary processes of healing that anyone can face.
Legends of the American Revolution
Author: George Lippard
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 964
Book Description
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 964
Book Description
Trolling Nights
Author: Savannah J. Frierson
Publisher: SJF Books
ISBN: 1945568240
Category : Fiction
Languages : en
Pages : 378
Book Description
It only takes a second to fall in love forever. Navy SEAL Timothy Capshaw is only in Charleston, South Carolina, for the summer. He's not looking for a romance or even a hookup, but when he sees Bevin on his first night out on the town, he knows she's the one for him. Coffeehouse owner Bevin Moore is the friend who makes sure everyone makes safe decisions when they go out on their Trolling Nights, the nights where her friends look for a weekend fling. Then she meets Tim, and she's certain he's the most dangerous choice of all—especially for her heart. How will Tim convince Bevin he's the man she hasn't known she's been looking for and that the need for her Trolling Nights is over?
Publisher: SJF Books
ISBN: 1945568240
Category : Fiction
Languages : en
Pages : 378
Book Description
It only takes a second to fall in love forever. Navy SEAL Timothy Capshaw is only in Charleston, South Carolina, for the summer. He's not looking for a romance or even a hookup, but when he sees Bevin on his first night out on the town, he knows she's the one for him. Coffeehouse owner Bevin Moore is the friend who makes sure everyone makes safe decisions when they go out on their Trolling Nights, the nights where her friends look for a weekend fling. Then she meets Tim, and she's certain he's the most dangerous choice of all—especially for her heart. How will Tim convince Bevin he's the man she hasn't known she's been looking for and that the need for her Trolling Nights is over?
Buyology
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.