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Author: Eric Keiles
Publisher: Greenleaf Book Group
ISBN: 1937110222
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fit the challenge of marketing a small business. So it's time for the Reality Marketing Revolution -- to create new a system of marketing that will transform any small business into a money making machine. Reality Marketing Revolution offers a new way of thinking about your company's marketing strategies and tactics that will help you tap new markets, generate more leads, close more sales and make more money. It's the ultimate guide to help today's entrepreneur grow their sales and profit beyond their dreams in today's ultra competitive world.
Author: Eric Keiles
Publisher: Greenleaf Book Group
ISBN: 1937110222
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fit the challenge of marketing a small business. So it's time for the Reality Marketing Revolution -- to create new a system of marketing that will transform any small business into a money making machine. Reality Marketing Revolution offers a new way of thinking about your company's marketing strategies and tactics that will help you tap new markets, generate more leads, close more sales and make more money. It's the ultimate guide to help today's entrepreneur grow their sales and profit beyond their dreams in today's ultra competitive world.
Author:
Publisher: River Grove Books
ISBN: 9781632995216
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thinking was that our country should be free from the tyranny of the British Empire so its citizens could pursue their personal goals and dreams. Some things never change, especially when it comes to revolutions... For decades business owners, entrepreneurs and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV and billboards no longer fits the new reality. So the time is ripe for a Reality Marketing Revolution -- one that ''rages against the machine'' and teaches small- and medium-sized business owners to create new marketing models to better promote themselves. The Reality Marketing Revolution will provide innovative marketing strategies and tactics to realistically meet the budgets and goals of your small- or medium-sized business. This book will reveal how you can slash your expenses and increase the response to your marketing, all the while generating more opportunities and accelerating growth and profits. Along with explaining how to identify, recognize and address customers' pains, it will guide you in making your company stand out from the rest of the herd and in structuring a Marketing Machine(TM) that will churn out sales. You'll also learn how to use the Internet to its ultimate marketing advantage and build an effective information pipeline. Are you ready for the revolution? If so, this book gives you the tools to compete -- and win -- in today's tough-minded business world. You'll market your company in an efficient, effective and profitable way and reap the work-life balance that can make entrepreneurship so rewarding, both financially and personally.
Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Stephanie Diamond
Publisher: Pearson Education
ISBN: 0789748657
Category : Art
Languages : en
Pages : 360
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Book Description
Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.
Author: Mike Anthony
Publisher:
ISBN: 9781939418272
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.
Author: P. Kitchen
Publisher: Springer
ISBN: 0230554709
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
Author: Eric Keiles
Publisher: Greenleaf Book Group
ISBN: 1608323633
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Author: Adam Franklin
Publisher: John Wiley & Sons
ISBN: 0730309304
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Author: Loureiro, Sandra Maria Correia
Publisher: IGI Global
ISBN: 179982876X
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.
Author: Justin Kirby
Publisher: Routledge
ISBN: 1136415645
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
