Readings in Marketing Strategy PDF Download
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Author: Victor J. Cook
Publisher: Course Technology
ISBN:
Category : Marketing
Languages : en
Pages : 396
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Book Description
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author: Victor J. Cook
Publisher: Course Technology
ISBN:
Category : Marketing
Languages : en
Pages : 396
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Book Description
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Author: Robert Dow Buzzell
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Author: Joel R. Evans
Publisher: John Wiley & Sons
ISBN:
Category : Marketing
Languages : en
Pages : 492
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Book Description
Author: Marvin A. Jolson
Publisher:
ISBN: 9780029792902
Category : Marketing
Languages : en
Pages : 628
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Book Description
Author: John A. Quelch
Publisher: Chinese University Press
ISBN: 9789629962791
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Author: Gordon E. Greenley
Publisher:
ISBN: 9780070841833
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Author: Dennis H. Tootelian
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
Author: John E. G. Bateson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Jerry Thomas
Publisher: Createspace Independent Publishing Platform
ISBN: 9781467940900
Category :
Languages : en
Pages : 0
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Book Description
This collection of writings in Marketing is written for Marketing managers as well as college students in upper division Marketing courses. The goal of this revised edition continues to be a pragmatic discussion of strategies and actions, which, at the end of the day, will provoke curiosity and improved reasoning, as well as increase the ability to influence effective Marketing management decisions. The book examines basic Marketing terminology, while at the same time develops skills that lead to value-added applications for Marketing management decision making.
