Understanding Media

Understanding Media PDF Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396

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Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

Understanding Media PDF Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396

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Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Reading McLuhan Reading

Reading McLuhan Reading PDF Author: Paula McDowell
Publisher: Taylor & Francis
ISBN: 1000839494
Category : Language Arts & Disciplines
Languages : en
Pages : 164

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Book Description
Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.

The Gutenberg Galaxy

The Gutenberg Galaxy PDF Author: Marshall McLuhan
Publisher: University of Toronto Press
ISBN: 9780802060419
Category : Social Science
Languages : en
Pages : 306

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Book Description
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Marshall McLuhan

Marshall McLuhan PDF Author: Douglas Coupland
Publisher: Atlas and Company
ISBN: 1935633163
Category : Biography & Autobiography
Languages : en
Pages : 225

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Book Description
Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.

The Medium and the Light

The Medium and the Light PDF Author: Michael McLuhan
Publisher: Wipf and Stock Publishers
ISBN: 1606089927
Category : Social Science
Languages : en
Pages : 249

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Book Description
Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

The Book of Probes

The Book of Probes PDF Author: Marshall McLuhan
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 582

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Book Description
"'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Jacket.

Essential McLuhan

Essential McLuhan PDF Author: Eric McLuhan
Publisher: House of Anansi
ISBN: 9780887845659
Category : Social Science
Languages : en
Pages : 420

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Book Description
Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

McLuhan For Beginners

McLuhan For Beginners PDF Author: W. Terrence Gordon
Publisher: Red Wheel/Weiser
ISBN: 1939994160
Category : Social Science
Languages : en
Pages : 263

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Book Description
Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

Culture Is Our Business

Culture Is Our Business PDF Author: Marshall McLuhan
Publisher: Wipf and Stock Publishers
ISBN: 1625648286
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

Thinking Like a Mountain

Thinking Like a Mountain PDF Author: Robert Bateman
Publisher: Penguin
ISBN: 014301272X
Category : Nature
Languages : en
Pages : 0

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Book Description
Nature has been Robert Bateman's inspiration ever since he began painting birds from his bedroom window as a young boy. The wildlife he features in his paintings are expressions of his love and respect for the natural world. A passionate environmentalist who has devoted his life to documenting the awesome power of nature, Bateman is deeply worried about the state of our planet and the fate of our natural heritage. Whenever he talks about his paintings, he talks about the environmental messages they convey, and those who have heard him speak have clamoured for a book that encapsulates his philosophy. Thinking Like a Mountain is the result of many years of thinking, talking and writing about the world's growing environmental crisis. Beautifully designed and illustrated with original drawings, it is a gathering of questions, observations and ideas Robert Bateman has drawn from his own life experiences and gleaned from the writings of some of the visionaries who have influenced him. As Einstein said, "We cannot solve the problems of today with the same thinking that gave us the problems in the first place."Only a profound shift in philosophy, Bateman believes, can save our species from extinction. Thinking Like a Mountain is printed on 100 per cent ancient-forest-free paper that is 100 per cent post-consumer recycled and has been processed chlorine free.