A Readership Survey Assessing the Effects and Influences of a Newspaper Accountability Program PDF Download
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Author: James M. Bernstein
Publisher:
ISBN:
Category : Journalistic ethics
Languages : en
Pages : 222
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Book Description
Author: James M. Bernstein
Publisher:
ISBN:
Category : Journalistic ethics
Languages : en
Pages : 222
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Book Description
Author: SHARMA, SANGEETA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8195161103
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Author: Rajendar Kumar
Publisher: APH Publishing
ISBN: 9788131304228
Category :
Languages : en
Pages : 162
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Book Description
Author: William Charles Redding
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Author: SANGEETA SHARMA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120329732
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes in detail how to develop and execute an effective advertising campaign by understanding consumers’ mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan. KEY FEATURES : • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising.
Author: S.L. Gupta
Publisher: Excel Books India
ISBN: 9788174463456
Category : Marketing research
Languages : en
Pages : 620
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Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Author: Dr. Subhash Jagannath Jadhav
Publisher: Thakur Publication Private Limited
ISBN: 9389863112
Category : Education
Languages : en
Pages : 256
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Book Description
Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author:
Publisher:
ISBN:
Category : Journalism, Military
Languages : en
Pages : 250
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Book Description
Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136372466
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Author:
Publisher: Nirali Prakashan
ISBN: 9789380064024
Category :
Languages : en
Pages : 180
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Book Description
