Author: Menno de Jong
Publisher: BRILL
ISBN: 9004488723
Category : Language Arts & Disciplines
Languages : en
Pages : 180
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Book Description
Brochures play a significant role in governmental public information provision. Every year many brochures are distributed to inform, instruct or persuade people. These brochures may benefit from a systematic design process, including applied research such as pretesting. Among communication professionals, the importance of pretesting is practically undisputed. Readers from the target audience are assumed to provide valuable insights into whether a document really works. Organizations therefore increasingly try to include a pretest in the design process of important documents. Various pretest methods have been developed and are being used in practice. However, little is known yet about the merits and restrictions of the available approaches. This book provides a framework for scholarly research into pretesting, and presents a series of studies into the validity of one particular pretest instrument: a combination of the plus-minus method and a semi-structured questionnaire. This is one of the prevailing pretest approaches in the Dutch public information sector. The validity of the pretest instrument is assessed in two complementary ways. First, the question is addressed as to whether a revision on the basis of pretest results actually leads to an improvement in the functional quality of brochures. Second, a study is presented in which text and subject-matter experts judge the importance of pretest results. The pretest instrument appears to yield a large amount and a great variety of reader feedback, which in a subsequent revision may contribute to significant improvements in the effectiveness of brochures.
Author: Daniël Janssen
Publisher: John Benjamins Publishing
ISBN: 9789027232014
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Annotation Government documents--forms, brochures, letters, and policy papers--that are difficult to understand create problems both for the public they're intended to help and for government agencies. In this collection, researchers from five universities in the Netherlands survey recurring problems in government documents and offer possible solutions. The contributors are linguists, document designers, and other communication experts who have studied public documents both empirically and from a design point of view. Though the subject is Dutch documents, the text is in English, and the work may be of interest to those investigating government communication in other nations as well as those who produce similar documents in the private sector. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: Eve Bearne
Publisher: SAGE
ISBN: 184920506X
Category : Education
Languages : en
Pages : 217
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Book Description
Includes CD-Rom Why are visual approaches to literacy important? Children′s experience of texts is no longer limited to words on printed pages - their reading and writing worlds are formed in multimodal ways, combining different modes of communication, including speech or sound, still or moving images, writing and gesture. This book is a practical guide for teachers in making sense of multimodal approaches to teaching writing. The book covers topics such as: - The design of multimodal texts and the relationships between texts and images - How to build a supportive classroom environment for analysing visual and audiovisual texts, and how to teach about reading images - How to plan a teaching sequence leading to specific writing outcomes - Examples of teaching sequences for developing work on narrative, non-fiction and poetry - Formative and summative assessment of multimodal texts, providing levels for judging pupil development, and suggestions for moving pupils forward - How to write, review and carry out a whole school policy for teaching multimodal writing The book is accompanied by a CD, which contains a range of examples of children′s multimodal work, along with electronic versions of the activities and photocopiable sheets from the book, and material designed for use with interactive whiteboards. It will be a valuable resource for primary teachers, literacy co-ordinators and students on initial teacher training courses.
Author: Alina Galvão Spinillo
Publisher: Springer Nature
ISBN: 3031292863
Category : Education
Languages : en
Pages : 430
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Book Description
This book brings together multiple theoretical perspectives and disciplinary approaches to study the acquisition and development of written language by children as well as the implications for teaching and learning of writing practices in a variety of languages and cultural contexts. Chapters in this contributed volume present both theoretical contributions and results of research carried out with students and teachers from 11 countries (Belgium, Brazil, Chile, Israel, Italy, Mexico, the Netherlands, Portugal, Spain, UK and USA) who speak seven different languages: Portuguese, Spanish, English, Italian, French, Dutch and Hebrew. By bringing together research developed in diverse cultural contexts it enriches the debates in the interdisciplinary field of writing studies by analyzing a wide range of topics at the interface between research and educational implications for the teaching and learning of writing by children. The book consists of five parts, each one addressing a specific set of topics. Part I presents studies on topics related to written language representation systems (phonological and morphological awareness) and on the relationship between grammar and the quality of texts of different genres. Part II includes studies related to compositional processes of writing texts, and the factors involved in these processes. Part III focuses on the difficulties faced by students during the acquisition and development of writing. Part IV is dedicated to chapters that discuss and compare writing practices in different social environments. Finally, chapters in part V deal with teaching and learning of writing in the school setting. Development of Writing Skills in Children in Diverse Cultural Contexts: Contributions to Teaching and Learning will be of interest to researchers and students in the fields of psychology, education and linguistics, as well as to other social scientists in the broader interdisciplinary field of writing studies.
Author: Cristina Sylla
Publisher: Springer Nature
ISBN: 3030401804
Category : Computers
Languages : en
Pages : 136
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Book Description
This book constitutes the refereed proceedings of the 3rd International Conference on Technology, Innovation, Entrepreneurship and Education, TIE 2019, held in Braga, Portugal, in October 2019. The 11 full and 2 short papers focus on emerging technologies for education, entertainment, well-being, creativity, arts and business development. In addition, it aims at promoting new venture creation opportunities that emerge from these innovations, as well as innovation methods that target these core subjects.
Author: Roy Moxley
Publisher: Educational Technology
ISBN: 9780877781806
Category : Language Arts & Disciplines
Languages : en
Pages : 294
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Book Description
Author: Andreas Holzinger
Publisher: Springer
ISBN: 3642390625
Category : Computers
Languages : en
Pages : 868
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Book Description
This book constitutes the refereed proceedings of the First International Conference on Human Factors in Computing and Informatics, SouthCHI 2013, held in Maribor, Slovenia, in July 2013. SouthCHI is the successor of the USAB Conference series and promotes all aspects of human-computer interaction. The 38 revised full papers presented together with 12 short papers, 4 posters and 3 doctoral thesis papers were carefully reviewed and selected from 169 submissions. The papers are organized in the following topical sections: measurement and usability evaluation; usability evaluation - medical environments; accessibility methodologies; game-based methodologies; Web-based systems and attribution research; virtual environments; design culture for ageing well: designing for "situated elderliness"; input devices; adaptive systems and intelligent agents; and assessing the state of HCI research and practice in South-Eastern Europe.
Author: Dana R. Ferris
Publisher: Routledge
ISBN: 1136696652
Category : Foreign Language Study
Languages : en
Pages : 445
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Book Description
This popular, comprehensive theory-to-practice text is designed to help teachers understand the task of writing, L2 writers, the different pedagogical models used in current composition teaching, and reading–writing connections. Moving from general themes to specific pedagogical concerns, it includes practice-oriented chapters on the role of genre, task construction, course and lesson design, writing assessment, feedback, error treatment, and classroom language (grammar, vocabulary, style) instruction. Although all topics are firmly grounded in relevant research, a distinguishing feature of the text is the array of hands-on, practical examples, materials, and tasks that pre- and in-service teachers can use to develop the complex skills involved in teaching second language writing. Each chapter includes Questions for Reflection, Further Reading and Resources, Reflection and Review, and Application Activities. An ideal text for L2 teacher preparation courses, courses that include both L1 and L2 students, and workshops for instructors of L2 writers in academic (secondary and postsecondary) settings, the accessible synthesis of theory and research enables readers to see the relevance of the field’s knowledge base to their own present or future classroom settings and student writers.
Author: Muhittin Sahin
Publisher: Springer Nature
ISBN: 3031563654
Category :
Languages : en
Pages : 417
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Book Description
Author:
Publisher: BRILL
ISBN: 9004484469
Category : Language Arts & Disciplines
Languages : en
Pages : 194
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Book Description
