Author: Charles-Edouard Bouée
Publisher: Bloomsbury Publishing
ISBN: 1472948254
Category : Business & Economics
Languages : en
Pages : 185
Book Description
Re-entrepreneuring shows how organizations must re-invigorate entrepreneurial spirit at all levels to create new value and stay ahead in turbulent times. It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their original vision more efficiently. One unintended consequence of this assumption is that large, established organizations tend to be entrepreneur-free zones. Entrepreneurial thinking is tacitly discouraged because it can create novelty, and novelty is a threat to established organizations with large market shares. Re-entrepreneuring argues that organizations must revive the entrepreneurial out-look of their founders in order to survive in today's market. In an organization that encourages and nurtures an entrepreneurial outlook, everyone has the potential to unleash their inner entrepreneur and bring new and dynamic ways of thinking into their work environment. It has more to do with the ways of thinking encouraged by the organizational culture than by any inherent differences in talent or aptitude. The solution presented in this new book from ROLAND BERGER, edited by Charles-Edouard Bouée and Stefan Schaible, is piecemeal yet targeted 're-entrepreneuring'. With the help of international case studies and first-hand testimony from business leaders, the authors show how the entrepreneurial approach can be applied to any organization and at all levels, in order to spark innovation, remove operational obstacles and – ultimately – to create new value.
Re-Entrepreneuring
Author: Charles-Edouard Bouée
Publisher: Bloomsbury Publishing
ISBN: 1472948254
Category : Business & Economics
Languages : en
Pages : 185
Book Description
Re-entrepreneuring shows how organizations must re-invigorate entrepreneurial spirit at all levels to create new value and stay ahead in turbulent times. It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their original vision more efficiently. One unintended consequence of this assumption is that large, established organizations tend to be entrepreneur-free zones. Entrepreneurial thinking is tacitly discouraged because it can create novelty, and novelty is a threat to established organizations with large market shares. Re-entrepreneuring argues that organizations must revive the entrepreneurial out-look of their founders in order to survive in today's market. In an organization that encourages and nurtures an entrepreneurial outlook, everyone has the potential to unleash their inner entrepreneur and bring new and dynamic ways of thinking into their work environment. It has more to do with the ways of thinking encouraged by the organizational culture than by any inherent differences in talent or aptitude. The solution presented in this new book from ROLAND BERGER, edited by Charles-Edouard Bouée and Stefan Schaible, is piecemeal yet targeted 're-entrepreneuring'. With the help of international case studies and first-hand testimony from business leaders, the authors show how the entrepreneurial approach can be applied to any organization and at all levels, in order to spark innovation, remove operational obstacles and – ultimately – to create new value.
Publisher: Bloomsbury Publishing
ISBN: 1472948254
Category : Business & Economics
Languages : en
Pages : 185
Book Description
Re-entrepreneuring shows how organizations must re-invigorate entrepreneurial spirit at all levels to create new value and stay ahead in turbulent times. It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their original vision more efficiently. One unintended consequence of this assumption is that large, established organizations tend to be entrepreneur-free zones. Entrepreneurial thinking is tacitly discouraged because it can create novelty, and novelty is a threat to established organizations with large market shares. Re-entrepreneuring argues that organizations must revive the entrepreneurial out-look of their founders in order to survive in today's market. In an organization that encourages and nurtures an entrepreneurial outlook, everyone has the potential to unleash their inner entrepreneur and bring new and dynamic ways of thinking into their work environment. It has more to do with the ways of thinking encouraged by the organizational culture than by any inherent differences in talent or aptitude. The solution presented in this new book from ROLAND BERGER, edited by Charles-Edouard Bouée and Stefan Schaible, is piecemeal yet targeted 're-entrepreneuring'. With the help of international case studies and first-hand testimony from business leaders, the authors show how the entrepreneurial approach can be applied to any organization and at all levels, in order to spark innovation, remove operational obstacles and – ultimately – to create new value.
Entrepreneurial Leap
Author: Gino Wickman
Publisher: BenBella Books
ISBN: 194883684X
Category : Business & Economics
Languages : en
Pages : 150
Book Description
You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.
Publisher: BenBella Books
ISBN: 194883684X
Category : Business & Economics
Languages : en
Pages : 150
Book Description
You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.
Employee to Entrepreneur
Author: Suzanne Mulvehill
Publisher:
ISBN: 9780595450503
Category : Business & Economics
Languages : en
Pages : 0
Book Description
If you want to make a successful transition in the least amount of time, Employee to Entrepreneur is for you. Whether you have tried to start your own business before, are making the move for the first time or are already an entrepreneur, Employee to Entrepreneur provides the tools you need to succeed. Employee to Entrepreneur teaches you how to prepare your most important resource for entrepreneurial success - yourself. Suzanne Mulvehill has helped thousands of people transition from employee to entrepreneur. In this step-by-step course book, Suzanne presents the training she has done worldwide. She guides readers through seven key areas that are essential for developing what she calls, Emotional Endurance(R). The entrepreneurial secrets revealed in this book will help you: : Get the guts to start your own business Awaken your entrepreneurial spirit Overcome the obstacles that have held you back And ultimately, transform you to become the entrepreneur you want to be. "Employee to Entrepreneur has been a lamp on my entrepreneurial journey." Perry Spearman, Publisher Town Planner Community Calendar
Publisher:
ISBN: 9780595450503
Category : Business & Economics
Languages : en
Pages : 0
Book Description
If you want to make a successful transition in the least amount of time, Employee to Entrepreneur is for you. Whether you have tried to start your own business before, are making the move for the first time or are already an entrepreneur, Employee to Entrepreneur provides the tools you need to succeed. Employee to Entrepreneur teaches you how to prepare your most important resource for entrepreneurial success - yourself. Suzanne Mulvehill has helped thousands of people transition from employee to entrepreneur. In this step-by-step course book, Suzanne presents the training she has done worldwide. She guides readers through seven key areas that are essential for developing what she calls, Emotional Endurance(R). The entrepreneurial secrets revealed in this book will help you: : Get the guts to start your own business Awaken your entrepreneurial spirit Overcome the obstacles that have held you back And ultimately, transform you to become the entrepreneur you want to be. "Employee to Entrepreneur has been a lamp on my entrepreneurial journey." Perry Spearman, Publisher Town Planner Community Calendar
What Does It Mean to Be an Entrepreneur?
Author: Rana DiOrio
Publisher: Sourcebooks, Inc.
ISBN: 1939775183
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Part of the award-winning What Does It Mean to Be...? series, What Does It Mean to Be an Entrepreneur? is a marvelous introduction for children of all ages to the concept of entrepreneurship and creativity. Being an entrepreneur means... Following your dream Loving to learn and being curious Taking risks Celebrated by Co-Founder of Ben & Jerry's, Jerry Greenfield, What Does It Mean to Be an Entrepreneur? is a book that "Inspires young dreamers to find the courage to be doers." When Rae witnesses an ice cream-and-doggie mishap, she's inspired to create a big-scale solution to wash dogs. Rae draws on her determination, resilience, and courage until she—and everyone else in her community—learns just what it means to be an entrepreneur. This fun approach to a sometimes complicated concept is sure to inspire budding entrepreneurs to follow their dreams. After all, being an entrepreneur takes courage, creativity, and a growth mindset!
Publisher: Sourcebooks, Inc.
ISBN: 1939775183
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Part of the award-winning What Does It Mean to Be...? series, What Does It Mean to Be an Entrepreneur? is a marvelous introduction for children of all ages to the concept of entrepreneurship and creativity. Being an entrepreneur means... Following your dream Loving to learn and being curious Taking risks Celebrated by Co-Founder of Ben & Jerry's, Jerry Greenfield, What Does It Mean to Be an Entrepreneur? is a book that "Inspires young dreamers to find the courage to be doers." When Rae witnesses an ice cream-and-doggie mishap, she's inspired to create a big-scale solution to wash dogs. Rae draws on her determination, resilience, and courage until she—and everyone else in her community—learns just what it means to be an entrepreneur. This fun approach to a sometimes complicated concept is sure to inspire budding entrepreneurs to follow their dreams. After all, being an entrepreneur takes courage, creativity, and a growth mindset!
She Means Business
Author: Carrie Green
Publisher: Hay House, Inc
ISBN: 1781808872
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Shortlisted for the Business Book Awards: Start-up Inspiration in 2018 Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
Publisher: Hay House, Inc
ISBN: 1781808872
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Shortlisted for the Business Book Awards: Start-up Inspiration in 2018 Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
Faith Driven Entrepreneur
Author: Henry Kaestner
Publisher: Tyndale House Publishers, Inc.
ISBN: 1496457234
Category : Business & Economics
Languages : en
Pages : 185
Book Description
"I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
Publisher: Tyndale House Publishers, Inc.
ISBN: 1496457234
Category : Business & Economics
Languages : en
Pages : 185
Book Description
"I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
The Lean Entrepreneur
Author: Brant Cooper
Publisher: John Wiley & Sons
ISBN: 1119095034
Category : Business & Economics
Languages : en
Pages : 229
Book Description
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
Publisher: John Wiley & Sons
ISBN: 1119095034
Category : Business & Economics
Languages : en
Pages : 229
Book Description
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
Why Startups Fail
Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Obsessed
Author: Emily Heyward
Publisher: Penguin
ISBN: 0593084314
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Publisher: Penguin
ISBN: 0593084314
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
The Lonely Entrepreneur
Author: Michael Dermer
Publisher: Tle Enterprises LLC
ISBN: 9780997623987
Category : Business & Economics
Languages : en
Pages : 328
Book Description
"ENTREPRENEUR" IS NOT A JOB, IT IS AN IDENTITY MICHAEL DERMERDo you feel......that you have a great business but are struggling to thrive'...that the world is on your shoulders'...that you are energized and overwhelmed at the same time'...that no one understands or cares as much as you do?In The Lonely Entrepreneur, author and entrepreneur Michael Dermer shows you how to thrive in the entrepreneurial struggle by changing your perspective.What took a decade to build was destroyed in ten days!Michael faced "the perfect storm" of struggles when the business he spent ten years building was almost wiped out in ten days by the financial crisis of 2008.Bankrupt customers. Enraged investors. Angry creditors. It would take years of working 24 hours a day to save his company. How did he do it?THE DIFFERENCE BETWEEN SUCCESS AND FAILURE IS YOUR PERSPECTIVEMichael changed his perspective. He realized that with the right perspective, solutions were everywhere. With the wrong perspective, the simplest of tasks seemed impossible. Not only did Michael successfully sell his company and become an industry pioneer, he discovered a methodology that helps all entrepreneurs with the issue we face--the struggle.In The Lonely Entrepreneur you will learn how to:* Identify the flawed perspectives you develop under the influence of the four Ps--pressure, passion, pleasure, and pain.* Change your perspectives from those that stifle progress to those that empower you to thrive.
Publisher: Tle Enterprises LLC
ISBN: 9780997623987
Category : Business & Economics
Languages : en
Pages : 328
Book Description
"ENTREPRENEUR" IS NOT A JOB, IT IS AN IDENTITY MICHAEL DERMERDo you feel......that you have a great business but are struggling to thrive'...that the world is on your shoulders'...that you are energized and overwhelmed at the same time'...that no one understands or cares as much as you do?In The Lonely Entrepreneur, author and entrepreneur Michael Dermer shows you how to thrive in the entrepreneurial struggle by changing your perspective.What took a decade to build was destroyed in ten days!Michael faced "the perfect storm" of struggles when the business he spent ten years building was almost wiped out in ten days by the financial crisis of 2008.Bankrupt customers. Enraged investors. Angry creditors. It would take years of working 24 hours a day to save his company. How did he do it?THE DIFFERENCE BETWEEN SUCCESS AND FAILURE IS YOUR PERSPECTIVEMichael changed his perspective. He realized that with the right perspective, solutions were everywhere. With the wrong perspective, the simplest of tasks seemed impossible. Not only did Michael successfully sell his company and become an industry pioneer, he discovered a methodology that helps all entrepreneurs with the issue we face--the struggle.In The Lonely Entrepreneur you will learn how to:* Identify the flawed perspectives you develop under the influence of the four Ps--pressure, passion, pleasure, and pain.* Change your perspectives from those that stifle progress to those that empower you to thrive.