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Author: Geoff Ayling
Publisher: Business & Professional Pub
ISBN: 9781875680573
Category : Advertising
Languages : en
Pages : 267
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Book Description
Delving into a new approach to advertising, Ayling explains the science of memes--self-explanatory symbols that represent a complete idea and impact behavior, such as "Nike--Just do it." He shows how memes are used in the rapid response system of advertising to engage the consumer through identity, emotion, influence recall and communication. 12 charts.
Author: Geoff Ayling
Publisher: Business & Professional Pub
ISBN: 9781875680573
Category : Advertising
Languages : en
Pages : 267
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Book Description
Delving into a new approach to advertising, Ayling explains the science of memes--self-explanatory symbols that represent a complete idea and impact behavior, such as "Nike--Just do it." He shows how memes are used in the rapid response system of advertising to engage the consumer through identity, emotion, influence recall and communication. 12 charts.
Author: Michael A. DeVita
Publisher: Springer Science & Business Media
ISBN: 0387928537
Category : Medical
Languages : en
Pages : 435
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Book Description
Successor to the editors' groundbreaking book on medical emergency teams, Textbook of Rapid Response Systems addresses the problem of patient safety and quality of care; the logistics of creating an RRS (resource allocation, process design, workflow, and training); the implementation of an RRS (organizational issues, challenges); and the evaluation of program results. Based on successful RRS models that have resulted in reduced in-hospital cardiac arrest and overall hospital death rates, this book is a practical guide for physicians, hospital administrators, and other healthcare professionals who wish to initiate an RRS program within their own institutions.
Author: Stephen Olvey
Publisher: Evro Publishing Limited
ISBN: 9781910505397
Category : Sports & Recreation
Languages : en
Pages : 312
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Book Description
Originally published to great acclaim in 2006, Dr. Stephen Olvey’s memoir Rapid Response makes a long-awaited return to print — complete with new text and an afterword by Dario Franchitti — at the same time as the release of a documentary feature film of the same title. This book is the compelling story of the author’s often tragic, sometimes funny, and frequently frustrating journey through the volatile world of professional motorsports. Along the way, he introduces many of the characters — geniuses, good guys, bad guys — that he has encountered during his quest to save lives and make motorsports safer. Among the racing legends with whom Dr. Olvey has worked — and who have their places in this book — are Mario Andretti, Emerson Fittipaldi, A.J. Foyt, Graham Hill, Nigel Mansell, Rick Mears and Al Unser Jr. Dr. Olvey attended his first race, the 1955 Indianapolis 500, at the impressionable age of 11, and saw his favourite driver, Bill Vukovich, killed in a fiery crash while leading. He began working at the famous Indianapolis Motor Speedway while attending medical school, making his first professional appearance there in 1966, when his first on-track rescue involved Graham Hill in his rookie year. Dr. Olvey organised the first traveling medical team in motorsports and was eventually joined by long-time colleague and friend, Dr. Terry Trammell. Continuing to work together over several decades, Dr. Olvey and Dr. Trammell have used their study of the cause and effect of racing crashes and injuries to make significant advances in safety, with many lives saved and serious injuries avoided. The writer of the foreword is Alex Zanardi, whose life Dr. Olvey helped to save after a violent accident in Germany in 2001, and who subsequently returned not only to motorsports, but also to handcycling, becoming a three-time Paralympic gold medalist.
Author: Raghavan Murugan
Publisher: Oxford University Press
ISBN: 0190612495
Category : Medical
Languages : en
Pages : 369
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Book Description
Rapid Response System: A Practical Guide provides a practical approach to the evaluation, differential diagnosis, and management of common medical and surgical emergencies such as cardiac arrest, acute respiratory failure, seizures, and hemorrhagic shock occurring in hospitalized patients. Less common and special circumstances such as pediatric, obstetric, oncologic, neurologic and behavioral emergencies as well as palliative care for terminally ill patients encountered in the context of rapid response team events are also discussed. An overview of commonly performed bedside emergency procedures by rapid response team members complements the clinical resources that may need to be brought to bear during the course of the rapid response team event. Finally, an overview of organization, leadership, communication, quality and patient safety surrounding rapid response team events is provided. This book is written with medical students, junior physicians and nursing staff in mind working in both academic and community hospital settings. Both a novice and an experienced healthcare provider involved in a rapid response system will find this handbook to be valuable supplement to the clinical experiences gained though active engagement in the system. Hospital administrators and senior management staff will also find this book to be useful in the evaluation of quality and performance of the rapid response system, management of staff attitudes and behavior, performance of peer review, care for second victims and implementation of countermeasures for patient safety problems discovered in the course of rapid response system reviews.
Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
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Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author: Sandra Moriarty
Publisher: Pearson Australia
ISBN: 1486009050
Category : Business & Economics
Languages : en
Pages : 577
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Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 1000468097
Category : Political Science
Languages : en
Pages : 199
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Book Description
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1630478148
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors. Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their capacity by implementing key practice management processes including: Identify and attract better ideal clients to manage your growth effectively Gather more revenue and get more referrals by implementing proven processes Inspire clients to act quickly through articulating your ideal client experience and case studies Build key practice management processes to build ideal capacity such as feedback and your value proposition.
Author: Dj Jamison
Publisher: Hearts and Health
ISBN: 9781797912547
Category : Fiction
Languages : en
Pages : 340
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Book Description
A confused straight guy and a gay hookup artist walk into a bar ... Firefighter Sean Connolly is straight -- until one impulsive night changes everything. He tries to dismiss it as a fluke, but when a fire rescue leads him back to the guy who blew his mind, he's thrown into a chaos of confusion and want. He gives in to curiosity, exploring a new side to himself -- not just his attraction to a man, but his desperate need to please.Paramedic Jace Gillespie is a hookup pro, never letting anyone get too close. When he meets Sean, though, he feels a connection right away. An ill-advised threesome seems to kill a friendship in the making, but when they're thrown together by work, it doesn't take long for passion to reignite. Sean calls to something in Jace he never knew was there, and together, they explore a dynamic that fulfills them both.But as feelings deepen, doubts surface. Sean is in the closet, and Jace struggles to trust his promise that it won't last forever. With family conflict and his career in the balance, Sean finds it difficult to picture his life without secrecy, but if he doesn't find a way, he may lose the one person he most wants to please.Rapid Response is the longest novel in the Hearts and Health series at approximately 92,000 words! It can be read as a standalone.
Author: Jennifer Smith
Publisher: John Wiley & Sons
ISBN: 1119724163
Category : Computers
Languages : en
Pages : 771
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Book Description
Fly higher in your Creative Cloud Adobe Creative Cloud makes the most popular tools used by designers, photographers, and other creative professionals accessible in a single place. Adobe Creative Cloud All-in-One For Dummies is the ultimate one-stop reference guide for how to use them all. Whatever gets your creative juices flowing, you'll find the in-depth guidance required to deliver the results you want, from polishing-up photos and images to creating illustrations and designs. And once your assets are just how you want them, you can pick up best practices for managing and publishing via the amazing Adobe Bridge. Written by pro designers for those getting started with this powerful set of tools, this book gives you an overview of Creative Cloud and step-by-step coverage of the major applications—InDesign, Illustrator, Photoshop, Acrobat Pro, and Adobe XD, and Adobe Bridge—in seven mini-books that take you from the basics to more advanced topics. You'll also discover how to get your work noticed by building personal galleries and displaying your creative wares. Find the essentials on the top tools in Adobe Creative Cloud Build and enhance your design skills Protect your documents with Acrobat Pro Get the most out of each program with insider tips Whatever your skill level and project needs, you'll find the essentials you need to demystify these complex programs and the knowledge to make your work shine even more brightly through the Cloud!
