Raising the Corporate Umbrella PDF Download
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Author: Philip J. Kitchen
Publisher: Springer
ISBN: 023055458X
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Author: Philip J. Kitchen
Publisher: Springer
ISBN: 023055458X
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Author: Joseph Fernandez
Publisher: SAGE
ISBN: 9780761997467
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Author: Elizabeth L. Toth
Publisher: Routledge
ISBN: 1135250693
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
Author: Mark S. Glynn
Publisher: Emerald Group Publishing
ISBN: 1848556705
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Author: Rossella Gambetti
Publisher: Bloomsbury Publishing
ISBN: 1137292571
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Author: Andrew J. Sherman
Publisher: AMACOM/American Management Association
ISBN: 0814428770
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Raising Capital is the definitive guide for entrepreneurs and growing companies that need to raise capital. The book covers every phase of the growth cycle, and provides tools for building business plans, preparing loan proposals, drafting offering materials, and much more. Now in its second edition, Raising Capital includes a wide variety of updates to reflect the realities of the post-dot-com bust, new trends in private equity markets, and the impact of the Sarbanes-Oxley Act, a crucial piece of legislation that establishes new corporate governance requirements in the wake of high-profile accounting scandals.
Author: John M. T. Balmer
Publisher: Routledge
ISBN: 1317563956
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Author: Klement Podnar
Publisher: Routledge
ISBN: 131785070X
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
Author: Riccarda Dümke
Publisher: diplom.de
ISBN: 3832462007
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Inhaltsangabe:Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that intangible assets may provide companies with a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate Public Relations (PR) activities to communicate good corporate behaviour, gain good will and to improve the public perception of their corporate reputation. The main aim of this dissertation research project is to develop an understanding of the European perspective of corporate reputation and its management and importance for business success. Based on a literature review on the topic of marketing communications and PR, which comprises the first part of the dissertation, a questionnaire has been developed in order to examine expert opinions. The discussion on research methods can be found in the third chapter. Hosted by the PR consultancy Weber Shandwick Worldwide, the questionnaire has been sent to 700 of Europe s leading companies. Communication managers were asked for their opinions on the topic of corporate reputation and its importance for business success. The fourth chapter discusses and evaluates the results of the pan-European survey. The last part of the dissertation actually discusses the implications of findings for Weber Shandwick and its reputation management practice. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 1.1The dissertation topic1 1.2Weber Shandwick Worldwide4 1.3Structure of the dissertation5 2.Literature Review8 2.1The relationship between the marketing communications function, corporate communications and Public Relations8 2.2Principles of Public Relations15 2.2.1Public Relation practices promoting the corporate brand16 Public Affairs16 Investor Relations17 Media Relations20 Employee Relations21 2.2.2The changing environment of Public Relations23 Public Relations in the global context23 Public Relations in the digital age24 2.3The concept of corporate reputation and the role of Public Relations27 2.3.1Corporate reputation defined28 Factors that are shaping the corporate reputation33 The role of the CEO as the personified company reputation35 Corporate social responsibility37 The role of the PR consultancy in corporate reputation39 2.4Evaluation of Public Relations effectiveness40 2.4.1Current approaches of measuring Public [...]
Author: Flemming Hansen
Publisher: Copenhagen Business School Press DK
ISBN: 9788763001182
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Based on papers from a 2002 conference.
