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Author: Albert C. Book
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author: Albert C. Book
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author: Michael Zager
Publisher:
ISBN: 9780810861398
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441
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Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Larry Elin
Publisher: Addison-Wesley Longman
ISBN: 9780205365388
Category : Television advertising
Languages : en
Pages : 0
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Book Description
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
Author: Marc G. Weinberger
Publisher: Lexington Books
ISBN: 9780669250039
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: F. Leslie Smith
Publisher: Routledge
ISBN: 9781138978348
Category :
Languages : en
Pages : 760
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Book Description
This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter into logical chapter divisions that can be assigned in the order appropriate for specific course students. Each chapter stands by itself, but the book is also an integrated whole. It is easy to understand at first reading, by beginning radio-television majors or nonmajor elective students alike. To give readers a complete picture of the field, subjects such as ethics, careers, and rivals to U.S. commercial radio and television are included.
Author: Patricia Beall Hamill
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 124
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Book Description
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110857243
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
