Author: James C Mccroskey
Publisher: Routledge
ISBN: 131734717X
Category : Language Arts & Disciplines
Languages : en
Pages : 381
Book Description
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.