Quiero ser product manager PDF Download
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Author: Claudio Marrero
Publisher: Independently Published
ISBN:
Category :
Languages : es
Pages : 0
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Book Description
Así como en un juego, pasaremos por el tutorial de iniciación y sus cinco complejos niveles, entre conceptos, opiniones y experiencias te contare el gran desafío que significa desempeñarse como product manager, navengando la intersección entre la especialización y la gestión y compresión de personas. He Intentado que no sea un libro lleno de conceptos y definiciones, aunque no podremos evitarlo al principio para que al continuar con los siguientes niveles estés preparado y familiarizado con un mundo que puede ser extremadamente complejo, pero que al mismo tiempo, estará lleno de increíbles aventuras que te darán satisfacciones muy poderosas, casi adictivas donde la única pregunta es por que no comenzaste antes este camino para convertirte en un product manager exitoso.
Author: Claudio Marrero
Publisher: Independently Published
ISBN:
Category :
Languages : es
Pages : 0
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Book Description
Así como en un juego, pasaremos por el tutorial de iniciación y sus cinco complejos niveles, entre conceptos, opiniones y experiencias te contare el gran desafío que significa desempeñarse como product manager, navengando la intersección entre la especialización y la gestión y compresión de personas. He Intentado que no sea un libro lleno de conceptos y definiciones, aunque no podremos evitarlo al principio para que al continuar con los siguientes niveles estés preparado y familiarizado con un mundo que puede ser extremadamente complejo, pero que al mismo tiempo, estará lleno de increíbles aventuras que te darán satisfacciones muy poderosas, casi adictivas donde la única pregunta es por que no comenzaste antes este camino para convertirte en un product manager exitoso.
Author: Greg Geracie
Publisher: Greg Geracie
ISBN: 0615379273
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results
Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 007177209X
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
Author: Timo Wagenblatt
Publisher: Springer
ISBN: 3030198715
Category : Business & Economics
Languages : en
Pages : 494
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Book Description
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity. The book helps product people to maximize their impact and effectiveness. Whether you’re a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and “business” tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success. The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity. The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.
Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 007142623X
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
Author: Todd Birzer
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Product managers are an ambitious lot, with raw talent, curiosity, drive, and the ability to connect different parts of the organization to create excellent products. But we-as a group-can also be undervalued, underutilized, and self-limiting. We are in jobs with incredible potential, but sometimes we play incremental, sometimes we play small. The goal of The Three-Minute Product Manager is to help us turn this around. As product managers, we can delight our customers, we can improve their lives, we can make them want to hug us. We can spook our competitors, we can outpace them, we can out-innovate them. We can steal market share month by month, year by year. And we can drive revenue and profit growth, setting up our companies for long-term success. Let's get there. In this book-through a series of short chapters (each about a three-minute read)-we'll step through the skills and approaches needed for all of us to become excellent product managers, for all of us to be bold, for all of us to go big.
Author: Greg Geracie
Publisher: Aipmm
ISBN: 9780984518500
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Joan Magretta
Publisher: Harvard Business Press
ISBN: 1422160599
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
A guide to Michael Porters thinking on competition and strategy, classic and current.
Author: Tony Wagner
Publisher: Simon and Schuster
ISBN: 1451611498
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Reveals the importance of innovation in American global competitiveness, profiling some of today's most compelling young innovators while explaining how they have succeeded through the unconventional methods of parents, teachers, and mentors.
