Author: Sandy Baird
Publisher: Hyperink Inc
ISBN: 1614641013
Category : Study Aids
Languages : en
Pages : 68
Book Description
Quicklets: Learn More. Read Less. Malcolm Gladwell is a bestselling author, journalist, and speaker. He has been a staff writer for The New Yorker since 1996, and reported on business and science for The Washington Post from 1987 to 1996. He has written four books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), and What the Dog Saw: And Other Adventures (2009). All four of these books were New York Times Bestsellers. His 1999 profile in the The New Yorker of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. Gladwell was born in England, grew up in Ontario, and currently lives in New York City. What the Dog Saw is a compilation of stories published in The New Yorker. It debuted at #3 on the New York Times Bestseller List, where it stayed within the top 3 listings for 3 weeks, and spent a total of 16 weeks on the list. It was an Amazon.com Top 25 seller for the month of November 2009. What the Dog Saw was also named to Bloomberg's Top Business Books of 2009.
Quicklet on What the Dog Saw by Malcolm Gladwell
Author: Sandy Baird
Publisher: Hyperink Inc
ISBN: 1614641013
Category : Study Aids
Languages : en
Pages : 68
Book Description
Quicklets: Learn More. Read Less. Malcolm Gladwell is a bestselling author, journalist, and speaker. He has been a staff writer for The New Yorker since 1996, and reported on business and science for The Washington Post from 1987 to 1996. He has written four books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), and What the Dog Saw: And Other Adventures (2009). All four of these books were New York Times Bestsellers. His 1999 profile in the The New Yorker of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. Gladwell was born in England, grew up in Ontario, and currently lives in New York City. What the Dog Saw is a compilation of stories published in The New Yorker. It debuted at #3 on the New York Times Bestseller List, where it stayed within the top 3 listings for 3 weeks, and spent a total of 16 weeks on the list. It was an Amazon.com Top 25 seller for the month of November 2009. What the Dog Saw was also named to Bloomberg's Top Business Books of 2009.
Publisher: Hyperink Inc
ISBN: 1614641013
Category : Study Aids
Languages : en
Pages : 68
Book Description
Quicklets: Learn More. Read Less. Malcolm Gladwell is a bestselling author, journalist, and speaker. He has been a staff writer for The New Yorker since 1996, and reported on business and science for The Washington Post from 1987 to 1996. He has written four books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), and What the Dog Saw: And Other Adventures (2009). All four of these books were New York Times Bestsellers. His 1999 profile in the The New Yorker of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. Gladwell was born in England, grew up in Ontario, and currently lives in New York City. What the Dog Saw is a compilation of stories published in The New Yorker. It debuted at #3 on the New York Times Bestseller List, where it stayed within the top 3 listings for 3 weeks, and spent a total of 16 weeks on the list. It was an Amazon.com Top 25 seller for the month of November 2009. What the Dog Saw was also named to Bloomberg's Top Business Books of 2009.
Quicklet on Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference (CliffNotes-like Summary and Analysis)
Author: Scott James
Publisher: Hyperink Inc
ISBN: 1614646813
Category : Study Aids
Languages : en
Pages : 42
Book Description
ABOUT THE BOOK "The world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility." Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, but often we don't understand them. It's easy to understand why specific things happen in our own lives, but most of us just stare off into space and shake our heads when we happen to think about why some shirt is in style or why a neighborhood is getting more dangerous. We don't know because there are too many moving parts to think about. In this book, Gladwell zooms in on the relatively microscopic people, aspects, and conditions that spread those trends. He uses the overarching metaphor of an epidemic as a visualization of how ideas spread. Do you know why suddenly some video of a little kid is everywhere on the Internet, or why Harry Potter became the most popular book in the world? Malcolm Gladwell thinks he does. For most of us, trends and ideas are just things that happen around us. Much of what Gladwell is doing makes causes and effects that are too big to think about more human and personal. In that way, he gives us something to grab hold of. It's as if he is taking massive spreadsheets and computer models of information and explaining them to you at a cocktail party over a martini. It works and he makes a lot of sense. Sitting there reading it over you'll think, "Yeah, of course. I already knew that' which is always the mark of a good explanation. Of course, it's impossible to ever know for sure why one fad happens and another doesn't make it out of the gate, but by the end of the book Gladwell has drilled down into the minutiae and created a compelling breakdown on how it generally works. We all understand things that we've never put into words quite succinctly. Gladwell is doing exactly that in this book. The strength of his pop science is that he gives concrete names to nebulous causes that create our world. EXCERPT FROM THE BOOK "The Tipping Point grew out of an article I wrote as a freelancer for Tina Brown at the New Yorker, who ran the piece and then - to my surprise and delight - hired me. Thank you, Tina." Malcolm Gladwell is a prolific writer who lives in New York. His books and articles generate a lot of conversation and debate because they dig into highly contentious and often unanswerable issues. He is a special contributor to The New Yorker magazine, where he writes about things like the science of cool hunting, race and sports, physical genius, the concept of moral hazard and health care, and the difference between puzzles and mysteries. He has published several popular books, including Blink and Outliers. His articles and books are often called pop science because he takes research, rearranges it, and uses it to draw new conclusions about why things happen in our world. Most often his topics are questions that can't be definitively answered or investigations of concepts that are unresolved while being somehow both common and mysterious. His writing is widely read and his breakdown of the "tipping point" concept has been widely referenced and utilized throughout marketing circles... The revolutionary part of this chapter is that he actually pins down the right size of a group to make it the most productive. He takes a deep look at Gore, a fabric innovation company. The company is divided into 150 or so person teams that are separated...
Publisher: Hyperink Inc
ISBN: 1614646813
Category : Study Aids
Languages : en
Pages : 42
Book Description
ABOUT THE BOOK "The world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility." Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, but often we don't understand them. It's easy to understand why specific things happen in our own lives, but most of us just stare off into space and shake our heads when we happen to think about why some shirt is in style or why a neighborhood is getting more dangerous. We don't know because there are too many moving parts to think about. In this book, Gladwell zooms in on the relatively microscopic people, aspects, and conditions that spread those trends. He uses the overarching metaphor of an epidemic as a visualization of how ideas spread. Do you know why suddenly some video of a little kid is everywhere on the Internet, or why Harry Potter became the most popular book in the world? Malcolm Gladwell thinks he does. For most of us, trends and ideas are just things that happen around us. Much of what Gladwell is doing makes causes and effects that are too big to think about more human and personal. In that way, he gives us something to grab hold of. It's as if he is taking massive spreadsheets and computer models of information and explaining them to you at a cocktail party over a martini. It works and he makes a lot of sense. Sitting there reading it over you'll think, "Yeah, of course. I already knew that' which is always the mark of a good explanation. Of course, it's impossible to ever know for sure why one fad happens and another doesn't make it out of the gate, but by the end of the book Gladwell has drilled down into the minutiae and created a compelling breakdown on how it generally works. We all understand things that we've never put into words quite succinctly. Gladwell is doing exactly that in this book. The strength of his pop science is that he gives concrete names to nebulous causes that create our world. EXCERPT FROM THE BOOK "The Tipping Point grew out of an article I wrote as a freelancer for Tina Brown at the New Yorker, who ran the piece and then - to my surprise and delight - hired me. Thank you, Tina." Malcolm Gladwell is a prolific writer who lives in New York. His books and articles generate a lot of conversation and debate because they dig into highly contentious and often unanswerable issues. He is a special contributor to The New Yorker magazine, where he writes about things like the science of cool hunting, race and sports, physical genius, the concept of moral hazard and health care, and the difference between puzzles and mysteries. He has published several popular books, including Blink and Outliers. His articles and books are often called pop science because he takes research, rearranges it, and uses it to draw new conclusions about why things happen in our world. Most often his topics are questions that can't be definitively answered or investigations of concepts that are unresolved while being somehow both common and mysterious. His writing is widely read and his breakdown of the "tipping point" concept has been widely referenced and utilized throughout marketing circles... The revolutionary part of this chapter is that he actually pins down the right size of a group to make it the most productive. He takes a deep look at Gore, a fabric innovation company. The company is divided into 150 or so person teams that are separated...
Quicklet On Outliers By Malcolm Gladwell (CliffNotes-like Book Summary)
Author: Tiffanie Wen
Publisher: Hyperink Inc
ISBN: 1614640157
Category : Study Aids
Languages : en
Pages : 56
Book Description
Malcolm Gladwell's Outliers explores the reasons some people succeed - and others do not. Attributing achievements to a combination of long hours of practice, strong community support, and just being born at the right time, Gladwell analyzes the small factors which lead to success. Quicklets: Your Reading Sidekick! Never read a book alone again! Supercharge your reading with Quicklets. Quicklets are jam-packed with information like those notes you totally copied off that geeky kid you knew back in high school. But they're not boring like other study guides. They keep you entertained AND informed. You can conquer any book with your trusty sidekick. We've got your back :)
Publisher: Hyperink Inc
ISBN: 1614640157
Category : Study Aids
Languages : en
Pages : 56
Book Description
Malcolm Gladwell's Outliers explores the reasons some people succeed - and others do not. Attributing achievements to a combination of long hours of practice, strong community support, and just being born at the right time, Gladwell analyzes the small factors which lead to success. Quicklets: Your Reading Sidekick! Never read a book alone again! Supercharge your reading with Quicklets. Quicklets are jam-packed with information like those notes you totally copied off that geeky kid you knew back in high school. But they're not boring like other study guides. They keep you entertained AND informed. You can conquer any book with your trusty sidekick. We've got your back :)
Quicklet on Blink by Malcolm Gladwell (CliffNotes-like Book Summary)
Author: Eric Boudreaux
Publisher: Hyperink Inc
ISBN: 1614640173
Category : Study Aids
Languages : en
Pages : 62
Book Description
Quicklets: Learn More. Read Less. Malcolm Gladwell is a staff writer for The New Yorker and author of a number of multiple bestsellers including The Tipping Point, Outliers and Blink. Gladwell was inspired to write Blink after three police officers detained him because he resembled a rapist. When Gladwell realized that he and the rapist only shared a similar haircut, he began to think about how much emphasis people put on their instant perceptions. Blink is Gladwell's venture into the world of rapid cognition. Through his research, Gladwell found that humans are strongly influenced by the rapid judgments they make on a daily basis. However, because these judgments are made in the blink of an eye, we have trouble understanding them. Gladwell argues that, when practiced and perfected, we have the ability to improve the accuracy of our snap judgments. In the end, better snap judgments can lead to a better world. Blink is a very popular book that has spent time as a #1 National Bestseller. While most feedback on the book has been positive, there have been a number of critics that claim Gladwell does not form one cohesive argument and that he relies on flimsy evidence. Yet these critics have not affected the book's popularity, as it has sold over 2 million copies.
Publisher: Hyperink Inc
ISBN: 1614640173
Category : Study Aids
Languages : en
Pages : 62
Book Description
Quicklets: Learn More. Read Less. Malcolm Gladwell is a staff writer for The New Yorker and author of a number of multiple bestsellers including The Tipping Point, Outliers and Blink. Gladwell was inspired to write Blink after three police officers detained him because he resembled a rapist. When Gladwell realized that he and the rapist only shared a similar haircut, he began to think about how much emphasis people put on their instant perceptions. Blink is Gladwell's venture into the world of rapid cognition. Through his research, Gladwell found that humans are strongly influenced by the rapid judgments they make on a daily basis. However, because these judgments are made in the blink of an eye, we have trouble understanding them. Gladwell argues that, when practiced and perfected, we have the ability to improve the accuracy of our snap judgments. In the end, better snap judgments can lead to a better world. Blink is a very popular book that has spent time as a #1 National Bestseller. While most feedback on the book has been positive, there have been a number of critics that claim Gladwell does not form one cohesive argument and that he relies on flimsy evidence. Yet these critics have not affected the book's popularity, as it has sold over 2 million copies.
The Marketing Code
Author: Stephen Brown
Publisher: Cyan Books
ISBN: 9781905736829
Category : Business & Economics
Languages : en
Pages : 398
Book Description
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]
Publisher: Cyan Books
ISBN: 9781905736829
Category : Business & Economics
Languages : en
Pages : 398
Book Description
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]
Cirque Du Freak: A Living Nightmare
Author: Darren Shan
Publisher: Little, Brown Books for Young Readers
ISBN: 031604184X
Category : Young Adult Fiction
Languages : en
Pages : 130
Book Description
From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.
Publisher: Little, Brown Books for Young Readers
ISBN: 031604184X
Category : Young Adult Fiction
Languages : en
Pages : 130
Book Description
From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.
Genius Explained
Author: Michael J. A. Howe
Publisher: Cambridge University Press
ISBN: 9780521008495
Category : Psychology
Languages : en
Pages : 238
Book Description
This study controversially suggests genius is made not born by tracing the lives of famous figures.
Publisher: Cambridge University Press
ISBN: 9780521008495
Category : Psychology
Languages : en
Pages : 238
Book Description
This study controversially suggests genius is made not born by tracing the lives of famous figures.
Ultimate Guide to Google AdWords
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083718
Category : Business & Economics
Languages : en
Pages : 326
Book Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Publisher: Entrepreneur Press
ISBN: 1613083718
Category : Business & Economics
Languages : en
Pages : 326
Book Description
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Absinthe of Malice
Author: Pat Browning
Publisher: Krill Press
ISBN: 0982144318
Category : Fiction
Languages : en
Pages : 236
Book Description
Old crimes come back to haunt a small California town in this intriguing urban cozy. ABSINTHE OF MALICE introduces Penny Mackenzie, Lifestyle reporter for The Pearl Outrider, and a cast of unforgettable characters who find their lives turned upside down when old secrets and new secrets all come to light after chance discovery of a skeleton in a cotton field leads to murder...and romance.
Publisher: Krill Press
ISBN: 0982144318
Category : Fiction
Languages : en
Pages : 236
Book Description
Old crimes come back to haunt a small California town in this intriguing urban cozy. ABSINTHE OF MALICE introduces Penny Mackenzie, Lifestyle reporter for The Pearl Outrider, and a cast of unforgettable characters who find their lives turned upside down when old secrets and new secrets all come to light after chance discovery of a skeleton in a cotton field leads to murder...and romance.
The Queen of Patpong
Author: Timothy Hallinan
Publisher: Harper Collins
ISBN: 0062006908
Category : Fiction
Languages : en
Pages : 335
Book Description
“Hallinan is a wordsmith of the first order, and he puts his great narrative skills into overdrive on this one….You won’t read a better thriller this year!” —John Lescroart, New York Times bestselling author of Treasure Hunt Author Timothy Hallinan returns to Bangkok, Thailand—and plunges his protagonist, travel writer Poke Rafferty, into graver peril than ever before—in The Queen of Patpong, Hallinan’s fourth Rafferty thriller following A Nail Through the Heart, The Fourth Watcher, and Breathing Water. Fans of John Burdett, Alexander McCall Smith, Daniel Silva, and Alan Furst who love being transported to exotic locales will be riveted when a nightmare figure from the past arrives at Poke Rafferty’s door to bring chaos and danger to the lives of the people he loves.
Publisher: Harper Collins
ISBN: 0062006908
Category : Fiction
Languages : en
Pages : 335
Book Description
“Hallinan is a wordsmith of the first order, and he puts his great narrative skills into overdrive on this one….You won’t read a better thriller this year!” —John Lescroart, New York Times bestselling author of Treasure Hunt Author Timothy Hallinan returns to Bangkok, Thailand—and plunges his protagonist, travel writer Poke Rafferty, into graver peril than ever before—in The Queen of Patpong, Hallinan’s fourth Rafferty thriller following A Nail Through the Heart, The Fourth Watcher, and Breathing Water. Fans of John Burdett, Alexander McCall Smith, Daniel Silva, and Alan Furst who love being transported to exotic locales will be riveted when a nightmare figure from the past arrives at Poke Rafferty’s door to bring chaos and danger to the lives of the people he loves.