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Author: Howard Schuman
Publisher: SAGE
ISBN: 9780761903598
Category : Reference
Languages : en
Pages : 392
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Book Description
This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.
Author: Howard Schuman
Publisher: SAGE
ISBN: 9780761903598
Category : Reference
Languages : en
Pages : 392
Get Book
Book Description
This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Judith M. Tanur
Publisher: Russell Sage Foundation
ISBN: 1610445260
Category : Social Science
Languages : en
Pages : 329
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Book Description
The social survey has become an essential tool in modern society, providing crucial measurements of social change, describing social life, and guiding government policy. But the validity of surveys is fragile and depends ultimately upon the accuracy of answers to survey questions. As our dependence on surveys grows, so too have questions about the accuracy of survey responses. Authored by a group of experts in cognitive psychology, linguistics, and survey research, Questions About Questions provides a broad review of the survey response problem. Examining the cognitive and social processes that influence the answers to questions, the book first takes up the problem of meaning and demonstrates that a respondent must share the survey researcher's intended meaning of a question if the response is to be revealing and informative. The book then turns to an examination of memory. It provides a framework for understanding the processes that can introduce errors into retrospective reports, useful guidance on when those reports are more or less trustworthy, and investigates techniques for the improvement of such reports. Questions about the rigid standardization imposed on the survey interview receive a thorough airing as the authors show how traditional survey formats violate the usual norms of conversational behavior and potentially endanger the validity of the data collected. Synthesizing the work of the Social Science Research Council's Committee on Cognition and Survey Research, Questions About Questions emphasizes the reciprocal gains to be achieved when insights and techniques from the cognitive sciences and survey research are exchanged. "these chapters provide a good sense of the range of survey problems investigated by the cognitive movement, the methods and ideas it draws upon, and the results it has yielded." —American Journal of Sociology
Author: Hans-J. Hippler
Publisher: Springer Science & Business Media
ISBN: 1461247985
Category : Psychology
Languages : en
Pages : 267
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Book Description
Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.
Author: Michael Lewis-Beck
Publisher: SAGE
ISBN: 9780761923633
Category : Reference
Languages : en
Pages : 460
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Book Description
Featuring over 900 entries, this resource covers all disciplines within the social sciences with both concise definitions & in-depth essays.
Author: Howard Schuman
Publisher: Harvard University Press
ISBN: 9780674028272
Category : Social Science
Languages : en
Pages : 246
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Book Description
Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondentâe(tm)s world, and how surveys can make that world understandableâe"though often in ways not anticipated by the researcher. Schuman examines the question-answer process that is basic to polls and surveys, as it is in so much of life. His concern is with the nature of questioning itself, with issues of validity and bias, and with the scope and limitations of meaning sought through polls and surveys. Writing with both wisdom and humor, Schuman considers the issues both at a theoretical level, bringing in ideas from other social sciences, and empirically with substantive research of his own and others. The book will be of interest to social scientists, to survey researchers in academia and business, and to all those concerned with the pervasive influence of polls in society.
Author: Roger Tourangeau
Publisher: Cambridge University Press
ISBN: 9780521576291
Category : Psychology
Languages : en
Pages : 420
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Book Description
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
Author: Vera Toepoel
Publisher: SAGE
ISBN: 1473947677
Category : Social Science
Languages : en
Pages : 336
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Book Description
Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
Author: William L. Davidson
Publisher:
ISBN:
Category : Attitude (Psychology)
Languages : en
Pages : 290
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Book Description
Abstract: No organization is immune from communications problems which often result in ineffective labor-management relations, wheel-spinning, loss of capable employees, and, ultimately, lagging profits. The Employee Attitude survey is the first step in improving communications and feedback. Employee perceptions and needs provide management with specific information on organizational health. Practical approaches and procedures are stressed and evaluated. An effective survey is conducted with consideration of: 1) specific need for an attitude survey; 2) costs, facilities needed, and communication with involved-groups; 3) understanding survey objectives and procedures; 4) effective questionaire development and administration techniques; 5) implications of employee demographics; 6) methods of adequate data analysis; and 7) logistics for providing survey conclusions feedback to employees. A management consultant is often utilized to ensure objectivity in the survey.
Author: Jean M. Converse
Publisher: SAGE
ISBN: 9780803927438
Category : Social Science
Languages : en
Pages : 84
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Book Description
This text reviews the literature on crafting survey instruments, and provides both general principles governing question-writing and guidance on how to develop a questionnaire.
