Handbook of Quality-of-Life Research PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Handbook of Quality-of-Life Research PDF full book. Access full book title Handbook of Quality-of-Life Research by M. Joseph Sirgy. Download full books in PDF and EPUB format.

Handbook of Quality-of-Life Research

Handbook of Quality-of-Life Research PDF Author: M. Joseph Sirgy
Publisher: Springer Science & Business Media
ISBN: 9781402001727
Category : Business & Economics
Languages : en
Pages : 472

Get Book

Book Description
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.