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Author: David L. Altheide
Publisher: SAGE
ISBN: 1452230056
Category : Reference
Languages : en
Pages : 169
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Book Description
Qualitative Media Analysis
Author: David L. Altheide
Publisher: SAGE
ISBN: 1452230056
Category : Reference
Languages : en
Pages : 169
Get Book Here
Book Description
Qualitative Media Analysis
Author: Bonnie Brennen
Publisher: Routledge
ISBN: 1136200886
Category : Social Science
Languages : en
Pages : 249
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Book Description
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1134590008
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761918530
Category : Computers
Languages : en
Pages : 324
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Book Description
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
Author: Nicholas W. Jankowski
Publisher: Routledge
ISBN: 1134938241
Category : Social Science
Languages : en
Pages : 263
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Book Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Author: Michael C. Gizzi
Publisher: BoD – Books on Demand
ISBN: 3948768102
Category : Language Arts & Disciplines
Languages : en
Pages : 190
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Book Description
This book provides ten case studies with concise real-world examples illustrating how MAXQDA is used in practice. In each research example, the authors present their way of using MAXQDA, addressing a variety of practical questions, such as how the coding system was developed, how coded documents were analyzed, what tools were used, and how those tools informed the results. Embedded in the context of each research example, readers can follow analytical processes step-by-step and gain insights into efficient ways to use MAXQDA. Readers can benefit from this book in several ways: - Get inspirations and solutions for their own projects - Avoid pitfalls by considering the lessons learned from each author presented at the end of each chapter - Use the examples in teaching Audience: - All researchers who want to get to learn the potential of qualitative data analysis with MAXQDA - All users of MAXQDA who want to expand their knowledge and skills, no matter if they are novices or experts
Author: Uwe Flick
Publisher: SAGE
ISBN: 1446296695
Category : Social Science
Languages : en
Pages : 665
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Book Description
The wide range of approaches to data analysis in qualitative research can seem daunting even for experienced researchers. This handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text, sounds, images and virtual data. The handbook includes chapters on traditional analytic strategies such as grounded theory, content analysis, hermeneutics, phenomenology and narrative analysis, as well as coverage of newer trends like mixed methods, reanalysis and meta-analysis. Practical aspects such as sampling, transcription, working collaboratively, writing and implementation are given close attention, as are theory and theorization, reflexivity, and ethics. Written by a team of experts in qualitative research from around the world, this handbook is an essential compendium for all qualitative researchers and students across the social sciences.
Author: Gwen Bouvier
Publisher: Routledge
ISBN: 1000555283
Category : Psychology
Languages : en
Pages : 237
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Book Description
Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.
Author: Norvell Northcutt
Publisher: SAGE Publications
ISBN: 145221462X
Category : Social Science
Languages : en
Pages : 473
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Book Description
"The authors take a ′user friendly′ systematic approach to qualitative research, something that has long been missing in the field. I consider this to be a groundbreaking work, one that will hit home with students and faculty alike." —Justin M. Laird, SUNY Brockport "This book does an excellent job of integrating design, methods, and analysis. . . . The real beauty of the book is that it overturns many of the age-old assumptions about how ′good′ research should be done. . . . The authors′ pleasant and refreshing style, coupled with subtle irreverence for outmoded or constraining paradigms of inquiry, makes for highly enjoyable reading." —Roger Rennekamp, University of Kentucky Interactive Qualitative Analysis: A Systems Method for Qualitative Research aims to help students unscramble the mysteries of qualitative data collection, coding, and analysis by showing how to use a systematic, qualitative technique: interactive qualitative analysis. The authors synthesize ideas from grounded theory, path and factor analysis, quality management theory, Foucauldian concepts of power and knowledge, and systems theory. A dialectical revision of Guba and Lincoln′s theory of rigor is offered which, combined with systems theory, offers new insights into the meaning of reliability and validity in qualitative research. Unlike many theoretical works, Interactive Qualitative Analysis develops the theory into a complete and transparent set of protocols for research design, observation, analysis, and interpretation. The construction, interpretation, and comparison of recursive systems of meaning, or mindmaps, is articulated in detail. The book is organized so that those not interested in theory can skip to the applied chapters. Case studies illustrate each stage of the research process with an emphasis on interpretation. The combination of theory and practice perfectly suits the book for advanced qualitative research courses across the social sciences, especially those that address epistemology. Professional researchers and evaluators will also find this an invaluable guide to qualitative analysis. Key Features * Advice boxes alert readers to potential pitfalls in qualitative research, and offer the appropriate steps to take in order to avoid such issues * Sidebars provide clear and concise snapshots of the theoretical basis for research decisions * Interactive CD contains sample data and exercises to provide students with effective practice as well as reinforce and clarify principles explained in the book * Provides a "road map" to using interactive qualitative inquiry in dissertation writing
Author: Thomas R. Lindlof
Publisher: SAGE
ISBN: 1412974720
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
There are not many textbooks available (if any) that can match [this book's] intelligence.
