Q & A for Telemarketers and Sellers about the Do Not Call Provisions of the FTC's Telemarketing Sales Rule PDF Download
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Languages : en
Pages :
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Category : Electronic government information
Languages : en
Pages : 62
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Author: Roger J. Baran
Publisher: Taylor & Francis
ISBN: 1317419332
Category : Business & Economics
Languages : en
Pages : 457
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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
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Publisher: DIANE Publishing
ISBN: 1428952764
Category :
Languages : en
Pages : 178
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Author: United States. Congress. House. Committee on Energy and Commerce
Publisher:
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Category : Consumer protection
Languages : en
Pages : 40
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Author:
Publisher: DIANE Publishing
ISBN: 1428932003
Category :
Languages : en
Pages : 40
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Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 12
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Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
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Category : Consumer protection
Languages : en
Pages : 8
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Category : Telemarketing
Languages : en
Pages : 4
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Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 56
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