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Author: Gerald Millerson
Publisher: Taylor & Francis
ISBN: 1136038892
Category : Performing Arts
Languages : en
Pages : 458
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Book Description
Television Production offers you a very practical guide to professional TV and video production techniques. Here you will find straightforward descriptions and explanations of the equipment you will use, and discover the best ways to use it. The authors also tell you how to anticipate and quickly overcome commonly-encountered problems in television production. You will explore in detail all the major features of television production, learning the secrets of top-grade camerawork, persuasive lighting techniques, effective sound treatment, as well as the subtle processes of scenic design and the art of video editing. Successful program-making is about communication and persuasion. It is not merely a matter of knowing which buttons to press, but how to influence and persuade your audience, hold their attention, develop their interest, and arouse their emotions. This book tells you how to do all this - and much more. The 15th edition has been completely revamped to include lessons on: * 3D- how to use 3D cameras, field-tested 3D workflows, and more * Shooting with DSLRs * Lighting with LEDs
Author: Gerald Millerson
Publisher: Taylor & Francis
ISBN: 1136038892
Category : Performing Arts
Languages : en
Pages : 458
Get Book Here
Book Description
Television Production offers you a very practical guide to professional TV and video production techniques. Here you will find straightforward descriptions and explanations of the equipment you will use, and discover the best ways to use it. The authors also tell you how to anticipate and quickly overcome commonly-encountered problems in television production. You will explore in detail all the major features of television production, learning the secrets of top-grade camerawork, persuasive lighting techniques, effective sound treatment, as well as the subtle processes of scenic design and the art of video editing. Successful program-making is about communication and persuasion. It is not merely a matter of knowing which buttons to press, but how to influence and persuade your audience, hold their attention, develop their interest, and arouse their emotions. This book tells you how to do all this - and much more. The 15th edition has been completely revamped to include lessons on: * 3D- how to use 3D cameras, field-tested 3D workflows, and more * Shooting with DSLRs * Lighting with LEDs
Author: Michael Miller
Publisher: John Wiley & Sons
ISBN: 0470242043
Category : Computers
Languages : en
Pages : 341
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Book Description
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Author: Michael Banks
Publisher: Apress
ISBN: 1430250755
Category : Computers
Languages : en
Pages : 232
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Book Description
On the Way to the Web: The Secret History of the Internet and Its Founders is an absorbing chronicle of the inventive, individualistic, and often cantankerous individuals who set the Internet free. Michael A. Banks describes how the online population created a new culture and turned a new frontier into their vision of the future. This book will introduce you to the innovators who laid the foundation for the Internet and the World Wide Web, the man who invented online chat, and the people who invented the products all of us use online every day. Learn where, when, how and why the Internet came into being, and exactly what hundreds of thousands of people were doing online before the Web. See who was behind it all, and what inspired them.
Author: Jim Owens
Publisher: Routledge
ISBN: 0429648448
Category : Performing Arts
Languages : en
Pages : 874
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Book Description
Gain the skills you need to succeed in the television industry and master the production process, from shooting and producing, to editing and distribution. This new and updated 17th edition of Television Production offers a thorough and practical guide to professional TV production techniques. Learn how to anticipate and quickly overcome commonly encountered problems in television production as author Jim Owens details each role and process, including the secrets of top-grade camerawork, persuasive lighting techniques, and effective sound treatment, as well as the subtle processes of scenic design, directing, and the art of video editing. Updated throughout, containing a range of new figures and diagrams, the 17th edition of this classic text includes: A discussion of the changing definition of "television" and how new technology alters viewing habits; Interviews with professionals in the industry about the challenges they face during the production process and the advice they would give to those trying to break into the production and television industries; A review of production practices and techniques for VR; A description of the latest cameras and equipment, including LED lighting and remote production; Guidance and techniques for low-budget, DIY-style productions; A comprehensive resource page for instructors, containing slides and testing materials to aid in the learning process can be found at www.routledge.com/cw/owens.
Author: Henry Jenkins
Publisher: NYU Press
ISBN: 1479856053
Category : Computers
Languages : en
Pages : 398
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Book Description
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
Author: Julien Masanès
Publisher: Springer Science & Business Media
ISBN: 3540463321
Category : Computers
Languages : en
Pages : 234
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Book Description
This book assembles contributions from computer scientists and librarians that altogether encompass the complete range of tools, tasks and processes needed to successfully preserve the cultural heritage of the Web. It combines the librarian’s application knowledge with the computer scientist’s implementation knowledge, and serves as a standard introduction for everyone involved in keeping alive the immense amount of online information.
Author: Emilie Ruiz
Publisher: John Wiley & Sons
ISBN: 1394284217
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 1118676920
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Author: Marcus Calloway
Publisher: aawmedia
ISBN:
Category : Self-Help
Languages : en
Pages : 201
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Book Description
This book provides a step-by-step guide to building a robust professional network. It moves beyond superficial interactions to explore the strategic cultivation of meaningful relationships that can propel your career and business forward. Fundamentals of Networking: Understand the difference between transactional contacts and genuine connections, exploring why networking is crucial for career advancement and business development. Learn key skills like active listening, building rapport, and asking insightful questions. Personal Branding in Networking: Develop a clear personal brand that highlights your unique skills and value proposition. Learn how to craft a compelling online presence across various platforms, including LinkedIn, optimizing profiles for maximum impact. Crafting a Compelling Elevator Pitch: Learn how to create a concise and engaging pitch to capture attention in various networking scenarios. Master the STAR method and other storytelling techniques to showcase your skills and accomplishments. Strategic Networking Strategies: Identify your target audience and ideal network based on your professional goals. Learn to identify key players and influencers in specific industries and tailor your approach to each, maximizing the effectiveness of your networking efforts. Online Networking Mastery: Explore advanced strategies for leveraging LinkedIn and other professional platforms to build meaningful connections, including refining profiles, participating in relevant groups, and optimizing for searchability. Learn how to engage authentically online. Nurturing Relationships: Develop strategies for maintaining ongoing engagement with your network through thoughtful follow-ups, demonstrating consistent interest and adding value to the connection. Understand the importance of reciprocity and how to cultivate mutually beneficial relationships. Overcoming Networking Anxiety: Understand common anxieties, such as fear of rejection or social awkwardness, and explore practical techniques like positive self-talk, visualization, and targeted preparation to alleviate these concerns. This book provides practical tools and strategies for building a sustainable and impactful professional network, enabling you to secure opportunities, discover valuable insights, and ultimately achieve your professional ambitions.
Author: Mary Hogarth
Publisher: A&C Black
ISBN: 1441161902
Category : Social Science
Languages : en
Pages : 233
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Book Description
A team of internationally respected scholars identify and explore how philosophical reflections on travelling and landscapes have shaped East Asian aesthetics and religion.
