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Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Steve Schmida
Publisher:
ISBN: 9780979008061
Category :
Languages : en
Pages : 272
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Book Description
In the 21st century, businesses are increasingly faced with complex, "wicked" problems--challenges with social and environmental dimensions they cannot solve on their own. This is especially common in the frontier markets of Asia, Africa, Latin America, and the former Soviet bloc. In many cases, the best solution is to create cross-sector partnerships with organizations from outside the business world--foundations, nonprofits, government agencies, and more. The resulting partnerships can generate business value as well positive social impact, thereby benefiting companies and communities alike. PARTNER WITH PURPOSE by Steve Schmida is a step-by-step guide to planning, launching, and successfully maintaining cross-sector partnerships, illustrated with vivid real-life stories from the author's work with companies around the world.
Author: Terry Smith
Publisher: Infobase Holdings, Inc
ISBN: 1438143834
Category : Health & Fitness
Languages : en
Pages : 146
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Book Description
Praise for the previous edition: "...easy-to-read...well-balanced...a good amount of detail."—School Library Journal Food recalls have made people nervous about eating some of their favorite foods. Every year, millions of people contract a foodborne illness. While many cases are nothing more than an upset stomach, some result in serious sickness. Nutrition and Food Safety, Second Edition explores the many risks to our food and water supplies, including bacterial contamination, agricultural pesticides, food additives, allergens, and industrial chemicals. Rapid changes in the food industry often outpace the ability of government oversight to protect the consumer. Learn about the interconnecting responsibilities of farmers, food processors, retailers, government regulators, and consumers to assure a safe food supply.
Author: Leslie Page Moch
Publisher: Indiana University Press
ISBN: 0253109973
Category : History
Languages : en
Pages : 296
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Book Description
Praise for the first edition: "By far the best general book on its subject. . . . Moving Europeans will remain a standard reference for some time to come." –Charles Tilly "Moch has reconceived the social history of Europe." —David Levine Moving Europeans tells the story of the vast movements of people throughout Europe and examines the links between human mobility and the fundamental changes that transformed European life. This update of a classic text describes the Western European migration from the pre-industrial era to the year 2000. For this new edition, Leslie Page Moch reconsiders the 20th century in light of fundamental changes in labor, years of conflict, and the new migrations following the end of colonial empires, the fall of communism, and globalization. This new edition also features a greatly expanded and up-to-date bibliography.
Author: Meg Wilkes Karraker
Publisher: Routledge
ISBN: 1136505857
Category : Family & Relationships
Languages : en
Pages : 563
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Book Description
Noted for its interdisciplinary approach to family studies, Families with Futures provides an engaging, contemporary look at the discipline's theories, methods, essential topics, and career opportunities. Featuring strong coverage of theories and methods, readers explore family concepts and processes through a positive prism. Concepts are brought to life through striking examples from everyday family life and cutting-edge scholarship. Throughout, families are viewed as challenged but resilient. Each chapter opens with a preview of the chapter content and concludes with key terms and varied learning activities that promote critical thinking. The activities include provocative questions and exercises, projects, and interactive web activities. Boxes feature authentic voices from scholars and practitioners (including CFLEs) from a variety of disciplines including family studies, sociology, psychology, and more. These boxes provide a firsthand look at what it is like to work in the field. The book concludes with a glossary defining each chapter’s boldfaced key terms. Updated throughout, the new edition features new coverage of: The latest family theories including feminist theory and postmodernism Immigrant and transnational families in the 21st century Physiology, psychology, and sociology of intimacy and sexuality Effects of recent health and other policy decisions on families Care giving in families, especially in later life Family finances, with an emphasis on the recent economic downturns Career opportunities in family studies. The new Instructor’s Resource website features test questions, PowerPoint slides, chapter outlines, news bulletins of current events, hotlinks to helpful tools such as the NCFR’s Ethical Principles and Guidelines, and more. This is an ideal text for upper-level undergraduate and lower-level graduate courses in family studies, family ecology, and family science offered in departments of family and consumer sciences, human development, psychology, and sociology.
Author: Richard J. Leider
Publisher: Berrett-Koehler Publishers
ISBN: 1626566380
Category : Self-Help
Languages : en
Pages : 196
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Book Description
In this third edition of his bestselling classic, the legendary personal coach offers brand-new tools and techniques for unlocking your life’s purpose. Purpose is an active expression of our values and our compassion for others—it makes us want to get up in the morning and add value to the world. The Power of Purpose details a graceful, practical, and ultimately spiritual process for making it central to your life. This completely revised and updated edition will help you bring a sense of purpose to everything you do. In addition to new stories, examples, and resources, this third edition features four new chapters. “Purpose across the Ages” looks at how purpose can evolve during our lives. “The 24-Hour Purpose Retreat” includes seven mind-opening questions to help you unlock your purpose. “The Purpose Checkup” offers a new tool for periodically evaluating the health of your purpose. And in “Can Science Explain Purpose?” we learn what researchers are discovering about how purpose can improve our health, healing, happiness, longevity, and productivity
Author: NCLP (National Clearinghouse for Leadership Programs)
Publisher: John Wiley & Sons
ISBN: 1119207592
Category : Education
Languages : en
Pages : 336
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Book Description
The essential guide to the theory and application of the Social Change Model Leadership for a Better World provides an approachable introduction to the Social Change Model of Leadership Development (SCM), giving students a real-world context through which to explore the seven C's of leadership for social change as well as a approaches to socially responsible leadership. From individual, group, and community values through the mechanisms of societal change itself, this book provides fundamental coverage of this increasingly vital topic. Action items, reflection, and discussion questions throughout encourage students to think about how these concepts apply in their own lives. The Facilitator's Guide includes a wealth of activities, assignments, discussions, and supplementary resources to enrich the learning experience whether in class or in the co-curriculum. This new second edition includes student self-assessment rubrics for each element of the model and new discussion on the critical roles of leadership self-efficacy, social perspective, and social justice perspectives. Content is enriched with research on how this approach to leadership is developed, and two new chapters situate the model in a broader understanding of leadership and in applications of the model. The Social Change Model is the most widely-used leadership model for college students, and has shaped college leadership curricula at schools throughout the U.S. and other countries including a translation in Chinese and Japanese. This book provides a comprehensive exploration of the model, with a practical, relevant approach to real-world issues. Explore the many facets of social change and leadership Navigate group dynamics surrounding controversy, collaboration, and purpose Discover the meaning of citizenship and your commitment to the greater good Become an agent of change through one of the many routes to a common goal The SCM is backed by 15 years of research, and continues to be informed by ongoing investigation into the interventions and environments that create positive leadership development outcomes. Leadership for a Better World provides a thorough, well-rounded tour of the Social Change Model, with guidance on application to real-world issues. Please note that The Social Change Model: Facilitating Leadership Development (978-1-119-24243-7) is intended to be used as a Facilitator's Guide to Leadership for a Better World, 2nd Edition in seminars, workshops, and college classrooms. You'll find that, while each book can be used on its own, the content in both is also designed for use together. A link to the home page of The Social Change Model can be found below under Related Titles.
Author: Daniel H. Pink
Publisher: Penguin
ISBN: 1101597070
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Author: Robert T. Kiyosaki
Publisher:
ISBN: 9781612680637
Category :
Languages : en
Pages : 144
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Book Description
In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Author: Ryan Honeyman
Publisher: Berrett-Koehler Publishers
ISBN: 1626560447
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
