Purposeful Brands PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Purposeful Brands PDF full book. Access full book title Purposeful Brands by Sandy Skees. Download full books in PDF and EPUB format.
Author: Sandy Skees
Publisher: Kogan Page Publishers
ISBN: 1398609846
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
Author: Sandy Skees
Publisher: Kogan Page Publishers
ISBN: 1398609846
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
Author: Bill Treasurer
Publisher: Berrett-Koehler Publishers
ISBN: 1609943821
Category : Self-Help
Languages : en
Pages : 308
Get Book Here
Book Description
We must take risks if we are to grow personally and professionally. Risks are a part of a fully-lived life. But in the commotion of today's fast-paced, technology-driven world, people have become disconnected from the wise counsel of their inner resources, hampering their ability to make meaningful choices. Consequently, risks are increasingly being taken in an impulsive, haphazard, and often reckless way. In Right Risk, Bill Treasurer draws on the experiences and insights of successful risk-takers (including his own experiences as a daredevil high diver) to detail ten principles that readers can use to take risks with greater intelligence and confidence. Right Risk is about taking more deliberate and intentional risks in an increasingly complex world. It aims to answer such questions as: How do I know which risks to take and which to avoid? How do I balance the need to take more risks with the need to preserve my safety? How do I muster up the courage to take risks when it is so much easier not to? How do I confront all those people who keep telling me what a mistake it would be to take the risk? And, most importantly, How do I make risk-taking less of an anxiety-provoking experience? Right Risk will help readers take risks with greater discipline, focus, and maturity-to confidently face life's challenges and take advantage of life's opportunities.
Author: David Wei Loong Hung
Publisher: Springer Nature
ISBN: 9819947057
Category : Education
Languages : en
Pages : 192
Get Book Here
Book Description
This book explores future directions in Singaporean education as it moves beyond its historically formative goals of survival, efficiency and performance, and its emphasis on grades and formal credentialing. It examines the future of education via the 4Life framework, a four-form model for purposeful learning centered around social-emotional regulation and the well-being of the individual learner: Life-long learning, the learning that occurs over a learner's lifespan; Life-deep learning, a deep understanding of learned content and adaptive expertise; Life-wide learning, learning in multiple contexts besides the school environment; and Life-wise learning, learning which focuses on the learner's values, morals, character and historical empathy. This book also illustrates how purposeful learning serves to equip learners with the knowledge, skills, dispositions and competencies they need to thrive as adaptive workers in the economy of the future.
Author: Bill Treasurer
Publisher: ReadHowYouWant.com
ISBN: 1442971975
Category :
Languages : en
Pages : 318
Get Book Here
Book Description
Right Risk is about taking more deliberate and intentional risks in an increasingly complex world. It is about all the things that happen to you when you are planning for, engaging in, or running from, a risk. It aims to answer such questions as: How do I know which risks to take and which to avoid? How do I balance the need to take more risks w...
Author: Sue C. Funnell
Publisher: John Wiley & Sons
ISBN: 0470939893
Category : Education
Languages : en
Pages : 576
Get Book Here
Book Description
Between good intentions and great results lies a program theory not just a list of tasks but a vision of what needs to happen, and how. Now widely used in government and not-for-profit organizations, program theory provides a coherent picture of how change occurs and how to improve performance. Purposeful Program Theory shows how to develop, represent, and use program theory thoughtfully and strategically to suit your particular situation, drawing on the fifty-year history of program theory and the authors' experiences over more than twenty-five years. "From needs assessment to intervention design, from implementation to outcomes evaluation, from policy formulation to policy execution and evaluation, program theory is paramount. But until now no book has examined these multiple uses of program theory in a comprehensive, understandable, and integrated way. This promises to be a breakthrough book, valuable to practitioners, program designers, evaluators, policy analysts, funders, and scholars who care about understanding why an intervention works or doesn't work." Michael Quinn Patton, author, Utilization-Focused Evaluation "Finally, the definitive guide to evaluation using program theory! Far from the narrow 'one true way' approaches to program theory, this book provides numerous practical options for applying program theory to fulfill different purposes and constraints, and guides the reader through the sound critical thinking required to select from among the options. The tour de force of the history and use of program theory is a truly global view, with examples from around the world and across the full range of content domains. A must-have for any serious evaluator." E. Jane Davidson, PhD, Real Evaluation Ltd. Companion Web site: josseybass.com/go/funnellrogers
Author: Waltraud Schelkle
Publisher: Oxford University Press
ISBN: 0198717938
Category : Business & Economics
Languages : en
Pages : 387
Get Book Here
Book Description
Creating the European monetary union between diverse and unequal nation states is arguably one of the biggest social experiments in history. This book offers an explanation of how the euro experiment came about and was sustained despite a severe crisis, and provides a comparison with the monetary-financial history of the US. The euro experiment can be understood as risk-sharing through a currency that is issued by a supranational central bank. A single currency shares liquidity risks by creating larger markets for all financial assets. A single monetary policy responds to business cycles in the currency area as a whole rather than managing the path of one dominant economy. Mechanisms of risk-sharing become institutions of monetary solidarity if they are consciously maintained, but they will periodically face opposition in member states. This book argues that diversity of membership is not an economic obstacle to the success of the euro, as diversity increases the potential gains from risk sharing. But political cooperation is needed to realize this potential, and such cooperation is up against collective action problems which become more intractable as the parties become more diverse. Hence, risk-sharing usually comes about as a collective by-product of national incentives. This political-economic tension can explain why the gains from risk-sharing are not more fully exploited, both in the euro area and in the US dollar area. This approach to monetary integration is based on the theory of collective action when hierarchy is not available as a solution to inter-state cooperation. The theory originates with Keohane and Ostrom (1995) and it is applied in this book, taking into account the latest research on the inherent instability of financial market integration.
Author: Philip Hughes
Publisher: Christian Research Associati
ISBN: 1875223851
Category : Education
Languages : en
Pages : 209
Get Book Here
Book Description
This book contains a simple argument. Young people who develop a sense of purpose around contributing to the lives of others and the society will find great personal fulfilment in life and will do more than other young people in creating a better world for all people. Living purposefully contributes to better physical and mental health, and to resilience, as well as to pro-social behaviour. However, surveys of 9,500 secondary school students in non-government schools showed that only a little over a third of them (36%) definitely had a sense of purpose. More needs to be done to help students develop patterns of purposeful living.
Author: Kevin Carroll
Publisher: McGraw Hill Professional
ISBN: 0071641807
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
Put play in your work as you improve on: Innovation: Create better products and services Problem-Solving: Tag-team responsibility and collaborate on solutions Motivation: Build creative excitement at every level Risk-Taking: Push new ideas to their limits Ingenuity: Reward the “a-ha!” ideas and drive progress forward Team-Building: Find new ways to share solutions and forge new ones
Author: Constantine Andriopoulos
Publisher: Hachette Books
ISBN: 0306847388
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Professor of Entrepreneurship at Bayes Business School provides his masterclass on how accomplished individuals use their curiosity to reach challenging goals and provides nine common practices to push boundaries and make new discoveries. We have a love affair with people who plunge into new experiences and push limits. We admire those who imagine the unimaginable, solve enduring mysteries, who turn the impossible into possible, and help us evolve. In Purposeful Curiosity, Dr. Constantine Andriopoulos lifts the veil on how accomplished individuals channel their curiosity to a particular purpose—toward advancing science and human understanding, discovering new lands and opportunities or reaching a significant goal. Purposeful curiosity gets you off the couch and propels you to solve complex puzzles, and teaches you how to immerse yourself in the unknown with clarity, passion, courage, and positivity. Dr. Andriopoulos interviews Formula One engineers, scientists working to grow food on Mars, opera singers, visual special effects artists, storm chasers, venture capitalists, Michelin-starred chefs, and many others to learn how they used their curiosity to achieve challenging goals. Although not everyone aspires to explore Antarctica or found a factchecking website, we all search for meaning and progress. Whether we're trying to be better or the best in what we do, prepare for a new job or leave our current career for something more fulfilling, see through the “noise” of fake outrage and information overload, commercialize an innovation, improve health, or teach children the value of solving a puzzle, all of us can benefit from thinking like a purposefully curious person. Purposeful Curiosity offers nine essential lessons that allow us to make use of our curiosity, to empower and help you replicate the experiences of others in order to reach your goals and thrive.
Author: Guy Andre Boy
Publisher: CRC Press
ISBN: 100060621X
Category : Technology & Engineering
Languages : en
Pages : 268
Get Book Here
Book Description
Most approaches that contribute to the design of life-critical systems almost only consider nominal situations where procedures can be developed and used to achieve satisfactory operations. These kinds of approaches lead to rigid ways of doing things and poorly address the needs for flexibility, especially when things go wrong. It is not a matter of human adaptation but of human systems integration (HSI) flexibility. HSI flexibility requires cross-fertilization of appropriate experiences combined with creativity. This book provides risk-management approaches and methods for combining prevention and design. Features: Discusses risk-management approaches and methods for combining prevention and design Examines a transdisciplinary approach to risk management in design and operations of safer life-critical systems Proposes an approach of work analysis during design, which enables design teams to consider HSI issues early enough to fix organizational problems upstream Teaches the combination of prevention and design for safety management This book gathers and analyzes relevant field data to rationalize human and systems activity in various life-critical environments and workplaces, in a systemic manner, and in a variety of safety domains (e.g., aviation, road, navy, manufacturing, hospital, transportation, defense, sport). It further formalizes and analyzes risk-taking experience, expertise, stories about critical events, and scientific and professional literature data to help engineering designers, managers, and health and safety specialists. The text is primarily written for graduate students and professionals working in the fields of occupational health and safety, ergonomics, human factors, cognitive engineering, and human-system integration.
