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Author: Marla R. Stafford
Publisher: Routledge
ISBN: 1317477561
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Author: Marla R. Stafford
Publisher: Routledge
ISBN: 1317477561
Category : Business & Economics
Languages : en
Pages : 393
Get Book Here
Book Description
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Author: Merrie A. Fidler
Publisher: McFarland
ISBN: 1476604282
Category : Sports & Recreation
Languages : en
Pages : 401
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Book Description
This in-depth treatment of the organization and operation of the All-American Girls Professional Baseball League draws on primary documents from league owner Arthur Meyerhoff and others for a unique perspective inside the AAGPBL. The study begins with a brief history of women's softball, an important precursor to, and talent pool for, women's professional baseball. Next the book investigates league administration and organization as well as publicity and promotion. Later chapters cover team administrative structures, managers, chaperones, player backgrounds, and league policies. Finally, discussion focuses on the activities of the AAGPBL Players' Association from 1980 onward. Informed by many years of research and insights from former players, this exhaustive history contains 149 photographs.
Author: United States. Congress. House. Committee on Foreign Affairs
Publisher:
ISBN:
Category :
Languages : en
Pages : 328
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Book Description
Author: United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Foreign Economic Policy
Publisher:
ISBN:
Category : Administrative agencies
Languages : en
Pages : 316
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Book Description
Considers legislation to establish U.S. Travel Commission.
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1320
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Book Description
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 830
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Gasoline
Languages : en
Pages : 546
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Book Description
Author: Philip Kotler
Publisher: SAGE
ISBN: 1412956471
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition *Features many updated cases and includes current marketing and research highlights *Increases focus on international cases and examples *Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 782
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Book Description
