Publicité et marketing direct. Guide d'études PDF Download
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Author: Collège d'enseignement général et professionnel de Rosemont. Centre collégial de formation à distance
Publisher: Montréal : Centre collégial de formation à distance
ISBN: 9782894523636
Category :
Languages : fr
Pages : 17
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Book Description
Author: Collège d'enseignement général et professionnel de Rosemont. Centre collégial de formation à distance
Publisher: Montréal : Centre collégial de formation à distance
ISBN: 9782894523636
Category :
Languages : fr
Pages : 17
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Book Description
Author: Kenneth Roman
Publisher: Macmillan
ISBN: 9780312340216
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses.
Author: Sandra Moriarty
Publisher:
ISBN: 9780134480435
Category : Advertising
Languages : en
Pages : 672
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Book Description
Revised edition of Advertising & IMC, [2015]
Author: International Chamber of Commerce. International Commission on Advertising
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 640
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Book Description
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780133866339
Category : Advertising
Languages : en
Pages : 0
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Book Description
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Author: Sandra Moriarty
Publisher: Pearson Higher Ed
ISBN: 1292262141
Category : Business & Economics
Languages : en
Pages : 666
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Book Description
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
Author: George Edward Belch
Publisher:
ISBN: 9782765106753
Category : Advertising
Languages : fr
Pages : 598
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Book Description
Author: Collège d'enseignement général et professionnel de Rosemont. Centre collégial de formation à distance
Publisher: Montréal : Centre collégial de formation à distance
ISBN: 9782894523643
Category :
Languages : fr
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1236
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Book Description
Author: Lee August Rodegerdts
Publisher: Transportation Research Board
ISBN: 0309155118
Category : Technology & Engineering
Languages : en
Pages : 407
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Book Description
TRB's National Cooperative Highway Research Program (NCHRP) Report 672: Roundabouts: An Informational Guide - Second Edition explores the planning, design, construction, maintenance, and operation of roundabouts. The report also addresses issues that may be useful in helping to explain the trade-offs associated with roundabouts. This report updates the U.S. Federal Highway Administration's Roundabouts: An Informational Guide, based on experience gained in the United States since that guide was published in 2000.
