Author: Pedro Antonio Hellín Ortuño
Publisher: Editorial Visión Libros
ISBN: 9788498216936
Category : Education
Languages : es
Pages : 331
Book Description
Publicidad y valores posmodernos
Author: Pedro Antonio Hellín Ortuño
Publisher: Editorial Visión Libros
ISBN: 9788498216936
Category : Education
Languages : es
Pages : 331
Book Description
Publisher: Editorial Visión Libros
ISBN: 9788498216936
Category : Education
Languages : es
Pages : 331
Book Description
Publicidad 360º
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy
Author: Matthias Rauterberg
Publisher: Springer Nature
ISBN: 3031181581
Category : Computers
Languages : en
Pages : 558
Book Description
This proceedings LNCS 13516 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, during June 26 to July 1, 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Publisher: Springer Nature
ISBN: 3031181581
Category : Computers
Languages : en
Pages : 558
Book Description
This proceedings LNCS 13516 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, during June 26 to July 1, 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Social Computing and Social Media. Communication and Social Communities
Author: Gabriele Meiselwitz
Publisher: Springer
ISBN: 3030219054
Category : Computers
Languages : en
Pages : 545
Book Description
This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.
Publisher: Springer
ISBN: 3030219054
Category : Computers
Languages : en
Pages : 545
Book Description
This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.
The Age of Anxiety
Author: Jane Parish
Publisher: Wiley-Blackwell
ISBN: 9780631231684
Category : Social Science
Languages : en
Pages : 222
Book Description
From the assassination of JFK in November 1963 to Watergate and the death of Diana, theories about conspiracies beset popular culture. Television programmes about mysteries and 'inexplicable' events command peak time viewing schedules, reinterpreting 'old' conspiracy theories with new evidence. This book differentiates between conspiracy theory and theories about conspiracies.
Publisher: Wiley-Blackwell
ISBN: 9780631231684
Category : Social Science
Languages : en
Pages : 222
Book Description
From the assassination of JFK in November 1963 to Watergate and the death of Diana, theories about conspiracies beset popular culture. Television programmes about mysteries and 'inexplicable' events command peak time viewing schedules, reinterpreting 'old' conspiracy theories with new evidence. This book differentiates between conspiracy theory and theories about conspiracies.
The Language of Organization
Author: Robert Ian Westwood
Publisher: SAGE
ISBN: 9780761953357
Category : Business & Economics
Languages : en
Pages : 388
Book Description
Deals with issues such as power, knowledge and organizational discourse.
Publisher: SAGE
ISBN: 9780761953357
Category : Business & Economics
Languages : en
Pages : 388
Book Description
Deals with issues such as power, knowledge and organizational discourse.
Mediated Discourse as Social Interaction
Author: Ron Scollon
Publisher: Routledge
ISBN: 1317881664
Category : Language Arts & Disciplines
Languages : en
Pages : 330
Book Description
Mediated Discourse as Social Interaction makes an explicit link between media studies and social interactionalist discursive research where previously the two fields of study have been treated as separate disciplines. This text presents an integrated theory illustrated by ample concrete examples, bringing together the latest research in these two fields. It offers a critique to the sender-receiver model implicit in media studies, and argues for an analysis of media discourse as social interaction, on the one hand among journalists and newsmakers as a community of practice, and among readers and viewers as a spectating community of practice on the other. The book also argues for a coherent and interdiscursive methodology for the ethnographic study of the role of the news media in the social construction of identity and is based on a considerable body of ethnographic and textual analysis of both print and television news media. The theory of mediated discourse presented in this volume will be of great interest to advanced undergraduates and postgraduates studying media studies, sociology of language, discourse analysis, interactional sociolinguistics, ethnography of communication and applied linguistics. It will also be welcomed by scholars and professionals involved in research in these areas.
Publisher: Routledge
ISBN: 1317881664
Category : Language Arts & Disciplines
Languages : en
Pages : 330
Book Description
Mediated Discourse as Social Interaction makes an explicit link between media studies and social interactionalist discursive research where previously the two fields of study have been treated as separate disciplines. This text presents an integrated theory illustrated by ample concrete examples, bringing together the latest research in these two fields. It offers a critique to the sender-receiver model implicit in media studies, and argues for an analysis of media discourse as social interaction, on the one hand among journalists and newsmakers as a community of practice, and among readers and viewers as a spectating community of practice on the other. The book also argues for a coherent and interdiscursive methodology for the ethnographic study of the role of the news media in the social construction of identity and is based on a considerable body of ethnographic and textual analysis of both print and television news media. The theory of mediated discourse presented in this volume will be of great interest to advanced undergraduates and postgraduates studying media studies, sociology of language, discourse analysis, interactional sociolinguistics, ethnography of communication and applied linguistics. It will also be welcomed by scholars and professionals involved in research in these areas.
Marketing Madness
Author: Michael Jacobson
Publisher: Routledge
ISBN: 0429720262
Category : Business & Economics
Languages : en
Pages : 430
Book Description
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Publisher: Routledge
ISBN: 0429720262
Category : Business & Economics
Languages : en
Pages : 430
Book Description
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
'Mixed Race' Studies
Author: Jayne O. Ifekwunigwe
Publisher: Routledge
ISBN: 1135170711
Category : Social Science
Languages : en
Pages : 362
Book Description
Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
Publisher: Routledge
ISBN: 1135170711
Category : Social Science
Languages : en
Pages : 362
Book Description
Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
Along the Many Paths of God
Author: José Ma Vigil
Publisher: LIT Verlag Münster
ISBN: 382581520X
Category : Christian sociology
Languages : en
Pages : 288
Book Description
Latin American theology is associated with liberation, basic Christian communities, primacy of praxis and option for the poor. The present volume shows that Latin American theologians added new themes to the previous ones: religious pluralism, inter-religious dialogue and macro-ecumenism. It is the fruit of a program of the Theological Commission of the Ecumenical Association of Third World Theologians (EATWOT) in Latin America, to work out a liberating theology of religions.
Publisher: LIT Verlag Münster
ISBN: 382581520X
Category : Christian sociology
Languages : en
Pages : 288
Book Description
Latin American theology is associated with liberation, basic Christian communities, primacy of praxis and option for the poor. The present volume shows that Latin American theologians added new themes to the previous ones: religious pluralism, inter-religious dialogue and macro-ecumenism. It is the fruit of a program of the Theological Commission of the Ecumenical Association of Third World Theologians (EATWOT) in Latin America, to work out a liberating theology of religions.