Author: Publisher: Religacion Press
ISBN:
Category :
Languages : en
Pages : 109
Book Description
Author: Publisher: Religacion Press
ISBN:
Category :
Languages : en
Pages : 109
Book Description
The Border of Lights Reader
Author: Megan Jeanette MyersPublisher: Amherst College Press
ISBN: 1943208271
Category : History
Languages : en
Pages : 347
Book Description
Border of Lights, a volunteer collective, returns each October to Dominican-Haitian border towns to bear witness to the 1937 Haitian Massacre ordered by Dominican dictator Rafael Leónidas Trujillo. This crime against humanity has never been acknowledged by the Dominican government and no memorial exists for its victims. A multimodal, multi-vocal space for activists, artists, scholars, and others connected to the BOL movement, The Border of Lights Reader provides an alternative to the dominant narrative that positions Dominicans and Haitians as eternal adversaries and ignores cross-border and collaborative histories. This innovative anthology asks large-scale, universal questions regarding historical memory and revisionism that countries around the world grapple with today. "By bringing together in one volume poetry, visual arts, literary analysis, in-depth interviews and historical analysis this volume will provide its readers with a comprehensive view of the causes and the aftermath of the massacre." —Ramón Antonio Victoriano-Martínez, University of British Columbia Contributions by Julia Alvarez, Amanda Alcántara, DeAndra Beard, Nancy Betances, Jésula Blanc, Matías Bosch Carcuro, Cynthia Carrión, Raj Chetty, Catherine DeLaura, Magaly Colimon, Juan Colón, Robin Maria DeLugan, Lauren Derby, Rosa Iris Diendomi Álvarez, Polibio Díaz, Rana Dotson, Rita Dove, Rhina P. Espaillat, Maria Cristina Fumagalli, Saudi García, Scherezade García, Juan Carlos González Díaz, Kiran C. Jayaram, Pierre Michel Jean, Nehanda Loiseau Julot, Jake Kheel, Carlos Alomia Kollegger, Jackson Lorrain “Jhonny Rivas”, Radio Marién, Padre Regino Martínez Bretón, Sophie Maríñez, April J. Mayes, Jasminne Mendez, Komedi Mikal PGNE, Osiris Mosquea, Megan Jeanette Myers, Rebecca Osborne, Ana Ozuna, Edward Paulino, John Presimé, Laura Ramos, Amaury Rodríguez, Doña Carmen Rodríguez de Paulino, The DREAM Project, Silvio Torres-Saillant, Ilses Toribio, Deisy Toussaint, Évelyne Trouillot, Richard Turits, William Vazquez, Chiqui Vicioso, Bridget Wooding, and Óscar Zazo.
Facebook Marketing for Small Business
Author: Arnel LeyvaPublisher: Sourcebooks, Inc.
ISBN: 1623156343
Category : Business & Economics
Languages : en
Pages : 154
Book Description
Advertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small Business. Facebook Marketing for Small Business is your concise guide to the Facebook marketing strategies that are working for today's biggest and most successful companies. Leyva and Law will show you how to apply sophisticated marketing techniques to your own small business—and how to profit from them. With: Step-by-step instructions and full-color screenshots Handy guide to optimize your Facebook business page Tools for creating Facebook ads and tracking your results Real-life examples of Facebook marketing success stories Pro tips for using Instagram, Twitter, promotions, sweepstakes, and e-commerce Facebook Marketing for Small Business gives you everything you need to improve your online marketing today.
Publicidad en Facebook e Instagram.
Author: Ana IvarsPublisher: ANAYA MULTIMEDIA
ISBN: 8441544514
Category : Computers
Languages : es
Pages : 471
Book Description
Las redes sociales han democratizado la publicidad. El ámbito online abre las puertas a una nueva forma de comunicar, inspirar y vender. La publicidad en Facebook e Instagram no se basa en una alta capacidad de inversión, sino en dominar la técnica de las subastas virtuales, los comportamientos de usuario, las pujas y los mensajes personalizados. Se trata de entender los objetivos, el poder de la experiencia del usuario aplicada a la publicidad y crear anuncios de alto impacto. Este manual es una guía práctica para crear campañas publicitarias en Facebook e Instagram con estrategia, desde la práctica y experiencia: de cero a cien, paso a paso. Sin importar la estructura de negocio o inversión, aprenderás a integrar tus anuncios en estrategias de conversión que funcionan. En este libro descubrirás las acciones, herramientas y estrategias para vender más dominando la publicidad en Facebook e Instagram. Y harás anuncios menos intrusivos y con un aspecto tanto nativo como accesible a cualquier anunciante.
How To Prospect, Sell and Build Your Network Marketing Business With Stories
Author: Tom “Big Al” SchreiterPublisher: Fortune Network Publishing Inc.
ISBN: 1892366193
Category : Business & Economics
Languages : en
Pages : 110
Book Description
One tiny story ... changes everything. A ten-second story equals the impact of 1,000 facts. Now we can use micro-stories to communicate our network marketing message in just seconds. Our prospect becomes involved in the story, and instantly sees what we see. And isn't that what we want? Forget the flip chart, the presentation book, the website, the PowerPoint, and the video. Instead, use stories to get that "Yes" decision now. Later we can do our boring, fact-filled presentation. As an added bonus, stories answer objections. No more frustration or push-back from negative prospects. And of course, stories are easy to remember, both for us and our prospect. Here are the actual stories I use, word-for-word. Join the top earners now and become a professional storyteller. Order your copy now and start enjoying some great MLM and network marketing stories to move your business forward.
Using Influencer Marketing as a Digital Business Strategy
Author: Teixeira, SandrinaPublisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
Book Description
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Publicidad contagiosa
Author: Silvia SiveraPublisher: Editorial UOC
ISBN: 8491161414
Category : Business & Economics
Languages : en
Pages : 192
Book Description
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Emprendedor
Author: Victor Hugo ManzanillaPublisher: Whitaker House
ISBN: 195060411X
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Emprender es un juego en donde tienes todo en contra. Más del 90% de los emprendimientos fracasan. Solo un pequeño porcentaje de emprendedores tienen éxito. Aún después de convertirse en ese pequeño grupo de emprendedores con negocios exitosos, muchos terminan siendo esclavos de su negocio: estaban buscando la líbertad que promete el emprendimiento, y construyeron una operación que depende de ellos: se convirtieron en autoempreados. Una de las razones principales del fracaso de los negocios es la falta de conocimiento. Los emprendedores no han sido educados en los principios, modelos y sistemas para contruir negocios exitosos. En Emprendedor: Conquista el arte de los negocios, Victor Hugo Manzanilla, emprendedor en serie y ejecutivo de empresas Fortune 500, nos muestra los principios, modelos y sistemas para construir negocios con éxito. Desde cómo dar el salto del empleo al emprendimiento, hasta los principios para construir marcas exitosas, cómo leer estados financieros y dominar el arte de las ventas, este libro te estregará lo más importante para convertirte en un emprendedor sólido. Este es un libro para cualquier persona que tenga el sueño de crear algo para sí mismo, y que tenga la valentía y el compromiso de llevarlo a la realidad.
Influencer Marketing for Brands
Author: Aron LevinPublisher: Apress
ISBN: 1484255038
Category : Business & Economics
Languages : en
Pages : 170
Book Description
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Negocios Digitales
Author: Daniel SalazarPublisher: Daniel Salazar
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
Book Description
8 de cada 10 negocios en México fracasan a los 2 años. Negocios digitales recompila todo el aprendizaje adquirido platicando con más de 1,000 emprendedores, empresarios, directivos y ejecutivos sobre cómo empiezan proyectos o negocios. Todo desde encontrar un motivo del negocio, cómo hacer tu marca, ventas, hacer publicidad, herramientas digitales y algunos consejos generales. Es para todos los quieran emprender o que ya tengan un negocio y quieran evolucionar en medios digitales.
