Public Relations: Information Sources PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Public Relations: Information Sources PDF full book. Access full book title Public Relations: Information Sources by Alice Norton. Download full books in PDF and EPUB format.
Author: Alice Norton
Publisher: Detroit : Gale Research Company
ISBN:
Category : Business
Languages : en
Pages : 168
Get Book
Book Description
Author: Alice Norton
Publisher: Detroit : Gale Research Company
ISBN:
Category : Business
Languages : en
Pages : 168
Get Book
Book Description
Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520029460
Category : Business & Economics
Languages : en
Pages : 456
Get Book
Book Description
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author: Peter Bobkowski
Publisher:
ISBN: 9781936153121
Category : Information literacy
Languages : en
Pages :
Get Book
Book Description
This book teaches college-level journalism and strategic communication students to become information experts.
Author: Kathleen A. Hansen
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
Get Book
Book Description
"Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
Author: United States. Department of Labor
Publisher:
ISBN:
Category :
Languages : en
Pages : 156
Get Book
Book Description
Author: Jim Eggensperger
Publisher: Routledge
ISBN: 135176778X
Category : Language Arts & Disciplines
Languages : en
Pages : 204
Get Book
Book Description
The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.
Author:
Publisher:
ISBN:
Category : Administrative agencies
Languages : en
Pages : 1212
Get Book
Book Description
Author: Jesper Stromback
Publisher: Routledge
ISBN: 1135194122
Category : Business & Economics
Languages : en
Pages : 589
Get Book
Book Description
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Author: Katerina Tsetsura
Publisher: Routledge
ISBN: 1135935394
Category : Language Arts & Disciplines
Languages : en
Pages : 104
Get Book
Book Description
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
Get Book
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
