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Author: Tina L. Pugliese
Publisher: American Pharmacists Association (APhA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
Author: Tina L. Pugliese
Publisher: American Pharmacists Association (APhA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
Get Book Here
Book Description
Equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
Author: Bruce A. Berger
Publisher: American Pharmacists Association (APhA)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
Designed to help pharmacists and pharmacy students develop the communication skills they need to deliver quality patient care, this resource provides the guidelines needed for developing effective relationships with patients, other pharmacists and physicians.
Author: Hoai-An Truong
Publisher: American Pharmacists Association (APhA)
ISBN:
Category : Medical
Languages : en
Pages : 572
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Book Description
This book adequately captures the current state of affairs and issues relating to public health and the pharmacists' role in this area. One of the unique features is the Actions for Change Today section which details/itemizes the unmet needs in each area of public health.
Author: William Henry Hull
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 154
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Book Description
Author: Willam Zellmer
Publisher: ASHP
ISBN: 1585282863
Category : Medical
Languages : en
Pages : 208
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Book Description
At a point in an individual's journey as a pharmacist, one becomes aware of the immense gap between the potential and the actual performance of pharmacy as a health profession. For some pharmacists, this is a fleeting cognizance with a significance so troubling that it is denied and buried forever. Other common reactions include resignation, frustration, cynicism, and escape. The most constructive response is dedication to reform of the profession, in whatever sphere of influence a pharmacist has. A spirit of reform shaped the essays in this book, which were first published as editorials in the American Journal of Health-System Pharmacy(AJHP). The editorials selected for this book-half of them written in 1990s, the rest earlier-are still relevant to the state of pharmacy today. In some cases, the essays offer historical perspective on particular choices the profession has made, such as the adoption of Pharm.D. degree education as the minimum for all new practitioners. The hope is that this book will attract and arouse new readers-the practitioners, educators, residents, and students who have not been exposed to the pharmacy literature of the past twenty years-and incite them to make pharmacy a better profession.
Author: Gerard Hastings
Publisher: SAGE
ISBN: 144625447X
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Author: Sofia Kälvemark Sporrong
Publisher: MDPI
ISBN: 3038975761
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
This book is a printed edition of the Special Issue "Communication in Pharmacy Practice" that was published in Pharmacy
Author: Dominique A. Tobbell
Publisher: Univ of California Press
ISBN: 0520271149
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
"Tobbell analyzes the political and economic history of the alignment of the pharmaceutical industry, academic institutions and their faculty and organized medicine. This book is essential reading for policymakers and their staff as well as persons who study the history of health policy and those who contribute to it through medical research, advocacy and journalism. " -Daniel Fox, author of The Convergence of Science and Governance: Research, Health Policy, and American States "Dominique Tobbell’s vivid, balanced and probing account of pharmaceutical politics is a significant, needed analysis of the relationships between the pharmaceutical industry, university researchers, the medical profession and government in the Cold War period. More than this, Pills, Power, and Policy shows why it continues to be difficult to agree in the United States on the relative roles of corporate enterprise, government regulation, technological innovation, freedom to prescribe, and consumer marketing and protection, all played out against the rising costs of health care. Timely and thought-provoking."--Rosemary A. Stevens. DeWitt Wallace Distinguished Scholar, Department of Psychiatry, Weill Cornell Medical College "A superb and compelling account of the creation of one of America’s most reviled entities: Big Pharma. With clarity and subtlety, Pills, Power, and Policy weaves together the political, economic, and the medical to reveal the entangled history behind our modern pharmaceutical predicament."--Andrea Tone, Ph.D., Professor of History & Canada Research Chair in the Social History of Medicine, McGill University “Pills, Power and Policy provides an outstanding description and analysis of the evolution of drug policy. It is an extremely important contribution to our understanding of the political, scientific, and economic nature of pharmaceutical regulation." -Daniel S. Greenberg, Washington journalist and author of Science, Money and Politics: Political Triumph and Ethical Erosion
Author: Ahmed Fathelrahman
Publisher: Academic Press
ISBN: 0128017112
Category : Medical
Languages : en
Pages : 518
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Book Description
Pharmacy Practice in Developing Countries: Achievements and Challenges offers a detailed review of the history and development of pharmacy practice in developing countries across Africa, Asia, and South America. Pharmacy practice varies substantially from country to country due to variations in needs and expectations, culture, challenges, policy, regulations, available resources, and other factors. This book focuses on each country's strengths and achievements, as well as areas of weakness, barriers to improvement and challenges. It sets out to establish a baseline for best practices, taking all of these factors into account and offering solutions and opportunities for the future. This book is a valuable resource for academics, researchers, practicing pharmacists, policy makers, and students involved in pharmacy practice worldwide as it provides lessons learned on a global scale and seeks to advance the pharmacy profession. - Uses the latest research and statistics to document the history and development of pharmacy practice in developing countries - Describes current practice across various pharmacy sectors to supply a valuable comparative analysis across countries in Africa, Asia, Europe, and South America - Highlights areas of achievement, strengths, uniqueness, and future opportunities to provide a basis for learning and improvement - Establishes a baseline for best practices and solutions
Author: Marie A. Chisholm-Burns
Publisher: Jones & Bartlett Publishers
ISBN: 1449657257
Category : Drugstores
Languages : en
Pages : 617
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Book Description
