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Author:
Publisher:
ISBN: 9780125432016
Category : Communication
Languages : en
Pages : 319
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Book Description
Author:
Publisher:
ISBN: 9780125432016
Category : Communication
Languages : en
Pages : 319
Get Book Here
Book Description
Author: Claudia Parvanta
Publisher: Jones & Bartlett Learning
ISBN: 128414674X
Category : Education
Languages : en
Pages : 530
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Book Description
Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Author: George Comstock
Publisher: Elsevier
ISBN: 1483214214
Category : Psychology
Languages : en
Pages : 328
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Book Description
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309186706
Category : Computers
Languages : en
Pages : 116
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Book Description
Today's world of rapid social, technological, and behavioral change provides new opportunities for communications with few limitations of time and space. Through these communications, people leave behind an ever-growing collection of traces of their daily activities, including digital footprints provided by text, voice, and other modes of communication. Meanwhile, new techniques for aggregating and evaluating diverse and multimodal information sources are available to security services that must reliably identify communications indicating a high likelihood of future violence. In the context of this changed and changing world of communications and behavior, the Board on Behavioral, Cognitive, and Sensory Sciences of the National Research Council presents this volume of three papers as one portion of the vast subject of threatening communications and behavior. The papers review the behavioral and social sciences research on the likelihood that someone who engages in abnormal and/or threatening communications will actually then try to do harm. The focus is on how the scientific knowledge can inform and advance future research on threat assessments, in part by considering the approaches and techniques used to analyze communications and behavior in the dynamic context of today's world. The papers in the collection were written within the context of protecting high-profile public figures from potential attach or harm. The research, however, is broadly applicable to U.S. national security including potential applications for analysis of communications from leaders of hostile nations and public threats from terrorist groups. This work highlights the complex psychology of threatening communications and behavior, and it offers knowledge and perspectives from multiple domains that contribute to a deeper understanding of the value of communications in predicting and preventing violent behaviors.
Author: Ronald E. Rice
Publisher: SAGE
ISBN: 9780761922063
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Author: Ronald E. Rice
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Author: George A. Comstock
Publisher:
ISBN:
Category : Behavior
Languages : en
Pages : 392
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Book Description
Author: William John. Smith
Publisher: Harvard University Press
ISBN: 0674043790
Category : Science
Languages : en
Pages : 559
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Book Description
In this book, W. John Smith enlarges ethology's perspective on communication and takes it in new directions. Traditionally, ethological analysis has focused on the motivational states of displaying animals: What makes the bird sing, the cat lash its tail, the bee dance? The Behavior of Communicating emphasizes messages. It seeks to answer questions about the information shared by animals through their displays: What information is made available to a bird by its neighbor's song, to a cat by its opponent's gesture, to a bee by its hivemate's dancing? What information is extracted from sources contextual to these displays? How are the responses to displays adaptive for recipients and senders? What evolutionary processes and constraints underlie observed patterns of animal communication? Smith's approach is deeply rooted in the ethological tradition of naturalistic observations. Detailed analysis of observed displays and display repertoires illuminates the theoretical discussion that forms the core of the book. A taxonomy and interpretative analysis of messages made available through formalized display behavior are also developed. Smith shows that virtually all subhuman animal displays may be interpreted as transmitting messages about the communicator--not the environment--and, more specifically, that messages indicate the kinds of behavior the displaying animal may choose to perform. The most widespread behavioral messages are surprisingly general, even banal, in character; yet they make public information that is not readily available from other sources and that would otherwise be essentially private to the communicator. Taken along with information from sources contextual to the displays, the messages made available may permit responses that are markedly specific. By taking advantage of contextual specificity, a species expands the capacity of its display behavior to be functional in numerous and diverse circumstances. After developing the concept of messages and discussing their forms, the responses made to them, and the functions engendered, Smith turns to the evolution of display behavior--the ways in which acts become specialized for communication and the nature of the evolutionary constraints affecting the ultimate forms of displays. He revises the traditional ethological concept of displays, and in a final chapter develops the further concept of formalized interactions. Here he extends the discussion to formal patterns of behavior that, unlike displays, are beyond the capabilities of individual performers. Human nonverbal communication, which is considered from time to time throughout the book, provides the richest examples of communication flexibly structured at this level of complexity.
Author: Joe Reichle
Publisher: Guilford Publications
ISBN: 1462530214
Category : Education
Languages : en
Pages : 297
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Book Description
Children and adolescents with moderate and severe disabilities often have communication challenges that lead them to use problem behavior to convey their desires. This is the most comprehensive contemporary volume on functional communication training (FCT)--the individualized instructional approach that teaches a child socially acceptable communicative alternatives to aggression, tantrums, self-injury, and other unconventional behaviors. The expert authors provide accessible, empirically based guidelines for implementing FCT, and tips for overcoming obstacles. Grounded in the principles of applied behavior analysis, the book includes detailed strategies for developing a support plan, together with illustrative case examples. ÿ
Author: Brent D. Ruben
Publisher: Allyn & Bacon
ISBN: 9780205267699
Category : Communication
Languages : en
Pages : 0
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Book Description
A comprehensive look at human communication as a fundamental life process from the level of individual to organizations and society. Fourteen chapters cover: definitions and theories, the development of communication study, basic function, message reception and interpretation, verbal and nonverbal c
