Psychology as a Sales Factor PDF Download
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Author: A. J. Greenly
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 234
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Book Description
Author: A. J. Greenly
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 234
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Book Description
Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240
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Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author: Steve W. Martin
Publisher: Tilis Pub
ISBN: 0979796121
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, CMO, etc.) and convincing them to buy in the life-or-death meetings that determine which salesperson will win the deal. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology helps salespeople understand how the C-level executive thinks and communicates and how to adapt their use of language to match C-level decision makers'. Martin provides language-based strategies that enable their message to rise above the competition's, a tactical plan of execution, and impactful psychological suggestions that compel executives to take action.
Author: Alan Weiss
Publisher: John Wiley & Sons
ISBN: 0470437677
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.
Author: Gerhard Raab
Publisher: CRC Press
ISBN: 1317018702
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Anuschka Rees
Publisher: Ten Speed Press
ISBN: 1607749491
Category : Design
Languages : en
Pages : 272
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Book Description
Is your closet jam-packed and yet you have absolutely nothing to wear? Can you describe your personal style in one sentence? If someone grabbed a random piece from your closet right now, how likely is it that it would be something you love and wear regularly? With so many style and shopping options, it can be difficult to create a streamlined closet of pieces that can be worn easily and confidently. In The Curated Closet, style writer Anuschka Rees presents a fascinatingly strategic approach to identifying, refining, and expressing personal style and building the ideal wardrobe to match it, with style and shopping strategies that women can use every day. Using The Curated Closet method, you’ll learn to: • Shop smarter and more selectively • Make the most of your budget • Master outfit formulas and color palettes • Tweak your wardrobe for work • Assess garment fit and quality like a pro • Curate a closet of fewer, better pieces Including useful infographics, charts, and activities, as well as beautiful fashion photography, The Curated Closet is the ultimate practical guide to authentic and unique style.
Author: Shane J. Lopez
Publisher: Bloomsbury Publishing USA
ISBN: 157356690X
Category : Psychology
Languages : en
Pages : 883
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Book Description
Positive psychology is a movement that emphasizes what is right with people rather than what is wrong with them. Most of psychology tends to focus on negatives and mental illness. Positive psychology is an attempt to redress the balance and focus on the positive aspects of life (human strengths and virtues that are found in the happiest people). Positive psychology development programs are becoming commonplace in businesses, schools, and places of worship. Social scientists have learned more about how people respond to emotional experiences in productive ways. They now know more than they once did about curbing the effects of negative emotions, about making the most of positive emotions, and about how these practices lead to positive life outcomes. Given these discoveries, this set addresses the strengths, emotions, positive growth, and human flourishing of positive psychology. The essays expose the reader to the psychological findings that will shape positive psychology for decades to come. Each chapter is written with the goal of bringing research in positive psychology to life for the reader. The real-world implications of scholarship are communicated via anecdotes and case studies.
Author: C. Richard Snyder
Publisher: Academic Press
ISBN: 008053306X
Category : Philosophy
Languages : en
Pages : 467
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Book Description
Hope has previously been a construct more of interest to philosophy and religion than in psychology. New research has shown, however, that hope is closely related to optimism, feelings of control, and motivation toward achieving one's goals. The Handbook of Hope presents a comprehensive overview of the psychological inquiry into hope, including its measurement, its development in children, how its loss is associated with specific clinical disorders, and therapeutic approaches that can help instill hope in those who have lost theirs. A final section discusses hope in occupational applications: how the use of hope can make one a better coach, teacher, or parent. - Defines hope as a construct and describes development of hope through the lifespan - Provides multiple instruments for measuring hope - Guides professionals in how to assess hope levels & implement hope as part of therapy - Relates hope to all portions of the population - Includes case studies, figures, and tables to aid understanding of research findings and concepts; discusses the importance of hope to relationships, achieving goals, and success at work
Author: Morgan Housel
Publisher: Harriman House Limited
ISBN: 085719769X
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.
