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Author: Roddy Mullin
Publisher:
ISBN: 9780815359951
Category : Marketing
Languages : en
Pages : 312
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Book Description
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Author: Roddy Mullin
Publisher:
ISBN: 9780815359951
Category : Marketing
Languages : en
Pages : 312
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Book Description
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Author: William A. Robinson
Publisher: Lincolnwood, Ill. : NTC Business Books
ISBN: 9780844231501
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
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Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author: Gerard J. Tellis
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author: Roddy Mullin
Publisher: Routledge
ISBN: 1351341251
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.
Author: Maria Carlton
Publisher: Maruki Books
ISBN: 0958282609
Category : Free material
Languages : en
Pages : 103
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Book Description
The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.
Author: Wayne Bottiger
Publisher: Lulu.com
ISBN: 0359805361
Category : Business & Economics
Languages : en
Pages : 59
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Book Description
Finding the right way to approach your audience is vitally important to any promotional marketing plan. This book will show you how to set up you an effective and affordable promotional marketing plan of your own.
Author: James F. Engel
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 651
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Book Description
Author: George Edward Belch
Publisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840
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Book Description
Author: Heidi Thorne
Publisher:
ISBN: 9781614342977
Category : Marketing
Languages : en
Pages : 0
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Book Description
Whether known as "Stuff We All Get," "Souvenirs, Wearables, and Gifts" or promotional products, swag is any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Thorne shows marketers how to buy swag right using the Promo With Purpose concept.
