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Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 202
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Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 202
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Book Description
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 2744
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Book Description
Author: Association of National Advertisers
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 160
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Book Description
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
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Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author: United States. Domestic and International Business Administration
Publisher:
ISBN:
Category : Franchises (Retail trade)
Languages : en
Pages : 308
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Book Description
This is a directory of companies that grant franchises with detailed information for each listed franchise.
Author: Richard Mountjoy
Publisher: Schiffer Book for Collectors
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 180
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Book Description
Explores the technology & the history of the telephone, from the Coffin sets of the 1870s to the Princess phones of the 1960s and beyond.
Author: James Deaville
Publisher: Oxford University Press, USA
ISBN: 0190691247
Category : Music
Languages : en
Pages : 954
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Book Description
"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
Author: Jan Young
Publisher: Lulu.com
ISBN: 0557057507
Category : Reference
Languages : en
Pages : 105
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Book Description
The Studebaker Bibliography was developed with the intent of cataloging as much as possible of the available Studebaker literature. Our goal was to make information accessible to current and future historians as well as casual readers. The bibliography lists 321 books (both fiction and nonfiction), 1,784 magazine articles and 2,768 newspaper articles. All are related to the Studebaker Corporation, its founders, officers, employees, dealers, subsidiaries, or vehicles, and nearly all of it is available free (or inexpensively) from your local libraryâs interlibrary loan program!
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Jan Young
Publisher: Lulu.com
ISBN: 1794750363
Category : Reference
Languages : en
Pages : 64
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Book Description
ASR Index is a complete and detailed index of everything that has appeared in the Antique Studebaker Review magazine since its inception in 1971. Of greatest importance are the advice items that are indexed by subject (engines, brakes, steering, etc.). Historical items are also indexed by subject as well as by the vehicle (model and year) they relate to. If you own, for instance, a 1939 Champion, ASR Index will give you instant access to everything that has been published about your car and much more. Indexed by model, year, AND subject matter, ASR Index is detailed and comprehensive, making it easy to find the information you need. Each listing, of course, refers you to the specific issue of Antique Studebaker Review and cites the page on which the item begins. ASR Index includes issues of Antique Studebaker Review from 1971 through 2019 by subject, model, and year. It contains more than 4,300 references on 55 pages.
