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Author: Rollie Tillman
Publisher:
ISBN:
Category : Persuasion (Psychology)
Languages : en
Pages : 560
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Book Description
Author: Rollie Tillman
Publisher:
ISBN:
Category : Persuasion (Psychology)
Languages : en
Pages : 560
Get Book Here
Book Description
Author: Rollie Tillman
Publisher:
ISBN:
Category :
Languages : en
Pages : 536
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Book Description
Author: Esther Thorson
Publisher: Psychology Press
ISBN: 1134780222
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author: Epure, Manuela
Publisher: IGI Global
ISBN: 1522557792
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author:
Publisher: Pearson South Africa
ISBN: 9781868917402
Category : Communication in marketing
Languages : en
Pages : 148
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Book Description
Author: Terence A. Shimp
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 688
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Book Description
Author: Ludi Koekemoer
Publisher:
ISBN: 9781485102199
Category : Advertising
Languages : en
Pages : 280
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Book Description
"Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived, forever. Marketers need to adapt their advertising and sales approaches in order to reach their rapidly changing market and keep up with their clients and customers. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective, persuasive communication in the current digital age."--Back cover.
Author: Ludi Koekemoer
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Author: James F. Engel
Publisher: McGraw-Hill/Irwin
ISBN: 9780256021561
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
Author: S. K. Mittal
Publisher: Global Vision Pub House
ISBN: 9788182202146
Category : Communication in marketing
Languages : en
Pages : 328
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Book Description
