Author: Seymour H. Fine
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
The Marketing of Ideas and Social Issues
Author: Seymour H. Fine
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
Community Health Promotion Ideas that Work
Author: Marshall W. Kreuter
Publisher: Jones & Bartlett Learning
ISBN: 9780763700591
Category : Community health services
Languages : en
Pages : 236
Book Description
Health Behavior, Education, & Promotion
Publisher: Jones & Bartlett Learning
ISBN: 9780763700591
Category : Community health services
Languages : en
Pages : 236
Book Description
Health Behavior, Education, & Promotion
The Freedom to Read
Author: American Library Association
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 16
Book Description
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 16
Book Description
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Promoting the Colonial Idea
Author: T. Chafer
Publisher: Springer
ISBN: 1403919429
Category : History
Languages : en
Pages : 257
Book Description
Challenging the notion that there was no 'popular imperialism' in France, this important new book examines the importance of France's colonial role in the development of French society and culture after 1870. It assesses the impact of colonial propaganda on public attitudes in France and the relationship between French imperialism, republicanism and nationalism. It analyses metropolitan representations of empire, traces the development of a colonial 'science' and discusses the enduring importance of images and symbols of empire in contemporary France. It will be of interest to students of imperial, social and cultural history as well as to historians of contemporary France.
Publisher: Springer
ISBN: 1403919429
Category : History
Languages : en
Pages : 257
Book Description
Challenging the notion that there was no 'popular imperialism' in France, this important new book examines the importance of France's colonial role in the development of French society and culture after 1870. It assesses the impact of colonial propaganda on public attitudes in France and the relationship between French imperialism, republicanism and nationalism. It analyses metropolitan representations of empire, traces the development of a colonial 'science' and discusses the enduring importance of images and symbols of empire in contemporary France. It will be of interest to students of imperial, social and cultural history as well as to historians of contemporary France.
Promoting Social and Emotional Learning
Author: Maurice J. Elias
Publisher: ASCD
ISBN: 0871202883
Category : Affective education
Languages : en
Pages : 175
Book Description
The authors draw upon scientific studies, theories, site visits, nd their own extensive experiences to describe approaches to social and emotional learning for all levels.
Publisher: ASCD
ISBN: 0871202883
Category : Affective education
Languages : en
Pages : 175
Book Description
The authors draw upon scientific studies, theories, site visits, nd their own extensive experiences to describe approaches to social and emotional learning for all levels.
Weird Ideas That Work
Author: Robert I. Sutton
Publisher: Simon and Schuster
ISBN: 0743212126
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Sutton is a sought-after consultant, speaker and Stanford professor. This book brings together 11 of his proven, counter intuitive ideas that work, from hiring people that make employers squirm to encouraging projects likely to fail.
Publisher: Simon and Schuster
ISBN: 0743212126
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Sutton is a sought-after consultant, speaker and Stanford professor. This book brings together 11 of his proven, counter intuitive ideas that work, from hiring people that make employers squirm to encouraging projects likely to fail.
Development Challenges, South-South Solutions: February 2013 Issue
Author: David South, Writer
Publisher: DSConsulting
ISBN:
Category :
Languages : en
Pages : 18
Book Description
Development Challenges, South-South Solutions is the monthly e-newsletter of the United Nations Office for South-South Cooperation in UNDP (www.southerninnovator.org). It has been published every month since 2006. Its sister publication, Southern Innovator magazine, has been published since 2011. Contact the Office to receive a copy of the new global magazine Southern Innovator. Issues 1, 2, 3, 4 and 5 are out now and are about innovators in mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling. Why not consider sponsoring or advertising in an issue of Southern Innovator? Or work with us on an insert or supplement of interest to our readers? Follow @SouthSouth1.
Publisher: DSConsulting
ISBN:
Category :
Languages : en
Pages : 18
Book Description
Development Challenges, South-South Solutions is the monthly e-newsletter of the United Nations Office for South-South Cooperation in UNDP (www.southerninnovator.org). It has been published every month since 2006. Its sister publication, Southern Innovator magazine, has been published since 2011. Contact the Office to receive a copy of the new global magazine Southern Innovator. Issues 1, 2, 3, 4 and 5 are out now and are about innovators in mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling. Why not consider sponsoring or advertising in an issue of Southern Innovator? Or work with us on an insert or supplement of interest to our readers? Follow @SouthSouth1.
The SAGE Handbook of Marketing Ethics
Author: Lynne Eagle
Publisher: SAGE
ISBN: 1529738571
Category : Business & Economics
Languages : en
Pages : 975
Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Publisher: SAGE
ISBN: 1529738571
Category : Business & Economics
Languages : en
Pages : 975
Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Social Issues in Sport, Leisure, and Health
Author: Sine Agergaard
Publisher: Taylor & Francis
ISBN: 1000955230
Category : Sports & Recreation
Languages : en
Pages : 142
Book Description
This book examines how social issues shape and influence our engagement with sport, leisure time physical activity, and health-promoting exercise. Connecting the personal with the public, it helps the reader understand how individual exercise, leisure, and sport participation are both facilitated and constrained by their social contexts. Presenting a series of in-depth descriptions of grassroots sport, urban lifestyle sport, physical activity across the life course, sport for children with special needs, and the development of creative climates in sport, this book seeks to encourage what C. Wright Mills described as the “sociological imagination”. Every chapter begins with an individual-level account centred on everyday challenges with accessing sport, partaking in leisure activities, and meeting guidelines for daily exercise before exploring the larger, socially determined patterns in which those experiences are located, establishing a vital template for the social scientific study of sport, leisure, and health. Touching on key contemporary themes including diversity, inclusion, health inequalities, and physical inactivity, as well as selection and intensification in sports, this book offers new case material and theoretical tools for understanding the relationships between sport, leisure, health, and the wider society. This is an indispensable companion for any course on the sociology of sport, exercise, leisure, or physical activity and health.
Publisher: Taylor & Francis
ISBN: 1000955230
Category : Sports & Recreation
Languages : en
Pages : 142
Book Description
This book examines how social issues shape and influence our engagement with sport, leisure time physical activity, and health-promoting exercise. Connecting the personal with the public, it helps the reader understand how individual exercise, leisure, and sport participation are both facilitated and constrained by their social contexts. Presenting a series of in-depth descriptions of grassroots sport, urban lifestyle sport, physical activity across the life course, sport for children with special needs, and the development of creative climates in sport, this book seeks to encourage what C. Wright Mills described as the “sociological imagination”. Every chapter begins with an individual-level account centred on everyday challenges with accessing sport, partaking in leisure activities, and meeting guidelines for daily exercise before exploring the larger, socially determined patterns in which those experiences are located, establishing a vital template for the social scientific study of sport, leisure, and health. Touching on key contemporary themes including diversity, inclusion, health inequalities, and physical inactivity, as well as selection and intensification in sports, this book offers new case material and theoretical tools for understanding the relationships between sport, leisure, health, and the wider society. This is an indispensable companion for any course on the sociology of sport, exercise, leisure, or physical activity and health.