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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Namir C. Shammas
Publisher: McGraw-Hill Companies
ISBN: 9780830643752
Category : Computers
Languages : en
Pages : 364
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Book Description
A hands-on introduction to programming with Visual Basic for DOS, including a disk containing all the program code covered. This book takes a painless approach that first-time users will find reassuring--a quick-start, step-by-step tutorial on object-oriented programming; dozens of easy-to-follow sample programs; helpful icons highlighting special tips and warnings; and a rich supply of screen images.
Author: The Law The Law Library
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720631132
Category :
Languages : en
Pages : 44
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Book Description
Plant Breeder's Rights Act 1994 (Australia) (2018 Edition) The Law Library presents the complete text of the Plant Breeder's Rights Act 1994 (Australia) (2018 Edition). Updated as of May 15, 2018 This book contains: - The complete text of the Plant Breeder's Rights Act 1994 (Australia) (2018 Edition) - A table of contents with the page number of each section
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 536
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Book Description
Author: The Law The Law Library
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720613220
Category :
Languages : en
Pages : 110
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Book Description
Patents Act 1990 (Australia) (2018 Edition) The Law Library presents the complete text of the Patents Act 1990 (Australia) (2018 Edition). Updated as of May 15, 2018 This book contains: - The complete text of the Patents Act 1990 (Australia) (2018 Edition) - A table of contents with the page number of each section
Author: Rigby
Publisher:
ISBN: 9781418914219
Category :
Languages : en
Pages : 0
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Book Description
Author: The Law The Law Library
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720611455
Category :
Languages : en
Pages : 36
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Book Description
Olympic Insignia Protection Act 1987 (Australia) (2018 Edition) The Law Library presents the complete text of the Olympic Insignia Protection Act 1987 (Australia) (2018 Edition). Updated as of May 15, 2018 This book contains: - The complete text of the Olympic Insignia Protection Act 1987 (Australia) (2018 Edition) - A table of contents with the page number of each section
Author: Susan L. Wymer Meardon
Publisher: Prentice Hall
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 264
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Book Description
From the basics of light to system design and the installation of the cable, this book covers all aspects of fiber optics. Readers will find numerous examples and an equation summary at the end of every section, plus practical information on connectors, splices, and couplers, optical sources, photodetectors, modulation schemes for fiber optics, systems architecture, and more. Geared toward professionals in the fiber optic industry, secretaries, technicians, installers, marketers, and engineering and BET people.
