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Author: Patricia B. Seybold
Publisher: Random House Business Books
ISBN: 9780712680714
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Author: Patricia B. Seybold
Publisher: Random House Business Books
ISBN: 9780712680714
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Author: Peter S. Cohan
Publisher: Amacom Books
ISBN: 9780814405444
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Identifies cultural challenges faced by companies transitioning to e-commerce venues and, through a discussion of both effective and unsuccessful attempts, offers advice on managing the change.
Author: Cyndi Thomason
Publisher:
ISBN: 9780960028313
Category :
Languages : en
Pages : 160
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Book Description
There are four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory relying on debt; understanding their financial data; and maintaining focus. Cyndi Thomason has taken the core concepts of the Profit First methodology created by Mike Michalowicz and customized them to ecommerce.
Author: Sanjay Mohapatra
Publisher: Springer Science & Business Media
ISBN: 1461441412
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Zheng Qin
Publisher: Springer
ISBN: 3642394140
Category : Computers
Languages : en
Pages : 358
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Book Description
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Author: Thomas Michael Hogg
Publisher: tredition
ISBN: 3347117832
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
In this challenging book, Thomas Michael Hogg reveals the success formula of companies with high profitable growth. The typical key success factors of German companies are presented in an inspiring manner to motivate each decision maker taking action immediately. The 7-step profitable growth methodology published in this book is a proven blueprint implemented at leading enterprises in multiple countries and will transform your business mindset. Use this practical framework to scale your company achieving both top- and bottom-line growth. The content is targeted to help CEOs, Directors, and Entrepreneurs reach the next level and overcome the current crisis. "The world's leading economies consist of a wide-ranging source of financially successful companies. The book carries insightful lessons for small and medium-sized companies about the importance of growth and competitiveness." Lucero Alvarez Bloomberg TV / El Financiero The reader of this book will receive valuable insights, such as: -How to make profitable your unprofitable business -How to organize and structure your complex company -How to help a CEO stop being the bottleneck of the business -How to make your employees very productive and mak-ing your business improve sales -How to grow your business In brief, giving structure, fo-cus and profitable growth to a company. Thomas Michael Hogg is the founder of TMH Consulting & Investment Group and 20+ years-experienced advisor to global companies (such as adidas, PepsiCo, Johnson Controls) as well as to small and medium sized enterprises. Thomas Michael has collaborated cross-industry with more than 300 companies and has been featured in Bloomberg TV, CNN Expansión, Reforma, Milenio, and Business Club Magazine. Furthermore, he is a columnist for El Financiero.
Author: Zhao, Fang
Publisher: IGI Global
ISBN: 1591406331
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
"This book gives a comprehensive introduction of the concepts and practices of e-partnering and discusses the application of e-partnership in e-commerce, e-business, the supply chain and e-supply chains"--Provided by publisher.
Author: Nancy Georges
Publisher: BalboaPress
ISBN: 1452503443
Category : Body, Mind & Spirit
Languages : en
Pages : 144
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Book Description
Nancy, The Retail Miss Fix-it, is a retail strategist and the brains behind Magnolia Solutions, a one stop shop offering retailers, brands, businesses and manufacturers a dedicated consultancy service designed to provide them with sound strategies and solutions to adapt their businesses for the new world. With more than 20 years hands on experience ranging from in-store management, customer service, marketing, training, promotions & events, product development, manufacturing and wholesaling Nancy wrote 7 Powerful Ways To Boost Retail Profifi ts, In Any Economic Climate to help retailers identify and develop the foundation needed to guarantee a profi table business. Working with retailers, wholesalers, brands, manufacturers & professionals to navigate the fast-paced, ever changing marketplace. Nancy strategically integrates and implements sound marketing solutions and retail practices via offline reality, websites, e-commerce and social media, arming them with the information and support they need to adapt and navigate their way through the new climate.
Author: Janice Reynolds
Publisher: CRC Press
ISBN: 1482295660
Category : Computers
Languages : en
Pages : 381
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Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author: J. Matthews
Publisher: J. Matthews Associates
ISBN:
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
In the fast-paced world of online retail, the difference between success and stagnation often lies in the mastery of the digital marketplace. "E-Commerce Mastery: Tips and Tricks for Successful Sellers" is an essential guide for entrepreneurs, small business owners, and e-commerce professionals seeking to navigate the complexities of online selling with ease and efficiency. This eBook delves into the heart of e-commerce, offering a rich blend of strategic advice, actionable tips, and insightful case studies that illuminate the path to e-commerce success. Crafted with precision and clarity, this guide covers a spectrum of topics vital for every e-commerce seller, including: Optimizing Your Online Store: Enhance user experience, improve website speed, and ensure mobile responsiveness to boost conversions and retain customers. Product Selection and Presentation: Learn how to choose winning products, create compelling product descriptions, and use high-quality images to attract and engage shoppers. Marketing Mastery: Dive deep into the world of digital marketing with strategies encompassing SEO, social media marketing, email campaigns, and content marketing to drive traffic and sales. Customer Experience and Retention: Discover the secrets to creating unforgettable customer experiences that foster loyalty, encourage repeat business, and generate positive reviews. Navigating Logistics and Operations: Get practical advice on managing inventory, fulfilling orders efficiently, and handling returns smoothly to keep your operations running like clockwork. Leveraging Data Analytics: Harness the power of data analytics to make informed decisions, understand customer behavior, and tailor your strategies for maximum impact. Scaling Your Business: Explore growth strategies that help you expand your product lines, enter new markets, and increase your online presence. Avoiding Common Pitfalls: Learn from the mistakes of others with guidance on avoiding common e-commerce pitfalls and overcoming challenges that may arise. Whether you're launching a new online store or looking to elevate an existing platform, "E-Commerce Mastery: Tips and Tricks for Successful Sellers" provides the knowledge and tools you need to thrive in the competitive world of e-commerce. With a focus on practical strategies and real-world applications, this eBook empowers sellers to achieve their business goals and carve out a successful niche in the digital marketplace.
