Profitable Marketing Communications PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Profitable Marketing Communications PDF full book. Access full book title Profitable Marketing Communications by Antony Young. Download full books in PDF and EPUB format.
Author: Antony Young
Publisher: Kogan Page Publishers
ISBN: 0749451424
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author: Antony Young
Publisher: Kogan Page Publishers
ISBN: 0749451424
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author: Henry Fitzwilliam Woods
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 232
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
Get Book Here
Book Description
Author: Paul S. Edwards
Publisher: Morgan James Publishing
ISBN: 1631952536
Category : Business & Economics
Languages : en
Pages : 122
Get Book Here
Book Description
Through a series of stories tied to five key principles (one per chapter), within Influencer Networking Secrets, readers learn how to connect with people, build influence, and get publicity through the power of strong personal relationships in business. The goal of Influencer Networking Secrets is to help people understand and apply spiritual laws that leverage rapport with others. This bypasses the costs and layers of labor and know-how needed for traditional, paid PR and advertising. By following these examples throughout Influencer Networking Secrets, entrepreneurs can build brands and businesses from scratch. Most people in business hear the mantra of relationships repeated daily. Far fewer take time to observe and apply those laws in their favor. With a clearer understanding and concrete examples to follow, however, more of them can tap into this invisible energy. It’s what gives Radically Generous Entrepreneurs a powerful reputation that precedes them everywhere they go.
Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Category : Business & Economics
Languages : en
Pages : 372
Get Book Here
Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author: Raymond P. Wiggers
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 116
Get Book Here
Book Description
Author: Dr. Robert A. Edgell
Publisher: Ameursian CID
ISBN:
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
Learn the fundamentals of digital marketing including how to calculate return on investment and other important promotional metrics.
Author: Edward Theodore Page
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 238
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1324
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 322
Get Book Here
Book Description
