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Author: Sharan Jagpal
Publisher: Oxford University Press
ISBN: 0199707898
Category : Business & Economics
Languages : en
Pages : 665
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Book Description
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Author: Sharan Jagpal
Publisher: Oxford University Press
ISBN: 0199707898
Category : Business & Economics
Languages : en
Pages : 665
Get Book Here
Book Description
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Author: Patchara Surajaras
Publisher: Routledge
ISBN: 1000308308
Category : Political Science
Languages : en
Pages : 295
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Book Description
Technical analysis is not supposed consistently to beat financial markets. In this book, however, Professors Surajaras and Sweeney seek to establish that carefully chosen rules can produce substantial and consistent measured profits over time. The authors also call into question the traditional academic wisdom that markets in general are efficient.
Author: Damon Wood
Publisher: CRC Press
ISBN: 8770222355
Category : Science
Languages : en
Pages : 381
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Book Description
First published in 2004. Green Lights lighting specialist Damon Wood takes you step-by-step through upgrading a lighting system, in either a retrofit or complete redesign scenario, for the purpose of increasing both energy efficiency and productivity. This guide is designed for use by anyone who needs to understand the principles of lighting and light's impact on conservation, productivity and safety. Readers will find valuable discussion of lighting quality, upgrade strategies, applications, technologies, economics, maintenance, project implementation and methods for assessing specific opportunities. This fully illustrated guide addresses these issues in lay terms and in an easy-to-understand, logical style.
Author: Richard M. Contino
Publisher: Business Expert Press
ISBN: 1949991938
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
This book explains how companies that sell equipment and other products can increase product sales and add an additional profit center by establishing their own innovative leasing and financing operation. Industry data shows that the need for equipment and other product financing has evolved over the past few decades to where now nine out of ten U.S. companies use leasing or other forms of third party financing to acquire the equipment or other products they need. For market-aggressive companies offering products for sale, having an available in-house customer product leasing and financing program as a product marketing strategy can dramatically increase their ability to close product sales. In the past, establishing an in-house financing activity was difficult and expensive, requiring unique and substantial additional business operational and financing components in addition to an extensive learning curve. This is no longer the case. In recent years, there have been wide-spread market advances surrounding the financing of equipment and other products that enable forward-thinking companies to cost-effectively establish their own in-house product financing activity, using readily available, state-of the-art financing software programs, and third-party back-office services to manage any part of the financing process. This book will provide a product vendor with the turnkey know how it needs to assess the viability of establishing an in-house equipment financing operation, as well as the various considerations needed to set up and run its own cost-effective and profitable product financing activity.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 638
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Book Description
Author:
Publisher: Lulu.com
ISBN: 0615136583
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The book Knowledge presents the solutions of value and complete automation. It allows open-ended discussions until everything is fully explained. It starts with infallibility of real estate and stock predictions by the Infinite Spreadsheet, a software based on the solution of value. It points out Alan GreenspanâÂÂs ignorance on the relationship of inflation, return, and interest rates. It resolves Milton FreidmanâÂÂs dilemma on planning. It exposes Bill Gates with completely automation, which is explained in non-technical language by C. V. Ramamoorthy and T. L. Kunii, who co-author the book with its inventor Hugh Ching. Its vision of self-creation will reveal from the design specifications the meaning of life. It will overwhelm all the knowledge for a millennium and will grow, with its sequels, into the analytical counterpart of the Ching of Buddhism or the Bible. It extends the finite science into infinite reality in post-science and updates the Bible, now challenged by science.
Author: Richard Parkes Cordock
Publisher: Enterprise Leaders
ISBN: 0955298628
Category : Business & Economics
Languages : en
Pages : 59
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Book Description
Still Think That Marketing is Just the Responsibility of Your Marketing Department?†Think again! The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.
Author:
Publisher:
ISBN:
Category : Energy conservation
Languages : en
Pages : 114
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Book Description
Author: Richard Parkes Cordock
Publisher: Enterprise Leaders Worldwide Ltd
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
As the owner or director of a small business, you know how important your people and teams are to your company’s success. Having motivated, engaged, driven teams, who are focused on your customers, in-tune with your goals, and firing on all cylinders is key to your company’s success. Whatever size of business you are, your people are everything -- and positively or negatively, the people you employ have a direct impact on your business results. But getting everybody in your team -- whether that is 5, 10, 100 people or more -- performing each day at their highest level is not easy. It requires strong leadership (from you and your fellow directors) as well as a proactive and thoughtful approach to team development. Whilst your larger competitors have access to big budget team development resources you could only dream about, your ‘small biz’ pockets are not so deep and your investment needs to be more carefully considered. So what can you do as a leader in a small business, to actively develop your team(s) making sure every employee comes to work each day and performs their work at a superior level, and delivers stronger business results for you? Enter Enterprise LEADER.. a ‘low-cost’, ready made team development program which is proven to help small businesses -- like yours -- improve team performance and financial and operational results (i.e. more sales, more customers, more profits, more cash, better service, better quality, better results… faster, quicker, easier and with less resources). In this short and easy to digest guide, you’ll discover how -- as a leader in a small business -- you and your fellow directors can use Enterprise LEADER to develop your own people and teams, so that your workforce truly becomes a key part of your competitive advantage. You’ll discover how you can compete with the ‘big boys’ by bringing the world class people development tools of Enterprise LEADER to your own company... on a tiny budget. Download this guide today, and learn how you can use Enterprise LEADER to develop your own teams and make your own small business ‘stand out’ for its passion and excellence... even against the ‘corporate big boys’ with deeper pockets and richer resources.
Author: Richard Parkes Cordock
Publisher: Enterprise Leaders Worldwide Ltd
ISBN:
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Are you a Female Manager in business in the UK, US, Canada, ANZ or another English speaking region? Are you looking for fresh new ways to drive CHANGE, and improve the PERFORMANCE and RESULTS of your team and overall company? If so, The Female Manager Guide to Getting the Best From Your Team’ is a must read for you. Just as a female racing drivers job is to win races and a female footballers job is to win matches, a female managers job is to get the best from your team and deliver results. Male or female, your goal as a manager is the same… to deliver results through people. But regardless of gender, leading a team of people and getting the best from them is not easy. You need to give yourself every advantage possible in order to deliver the results expected of you. Enter Enterprise LEADER, a ‘low-cost’, ready made team development program which female managers -- like you -- are using to improve team performance and financial and operational results (i.e. more sales, more customers, more profits, more cash, better service, better quality, better results… faster, quicker, easier and with less resources). In this short yet practical ‘how to’ guide, you’ll learn about Enterprise LEADER... what it is, why it works, how to use it and the practical steps you need to take to get the best from your own team. If you are a female manager in the world of business and lead a team of people, the ideas, tools and strategies outlined in this book will help you get your team(s) tuned in to your business, performing at a higher level, and achieving greater results than you ever thought possible. Download and read today!
