Professional Marketing & Selling Techniques for Digital Wedding Photographers PDF Download
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Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 1584283912
Category : Photography
Languages : en
Pages : 290
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Book Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 1584283912
Category : Photography
Languages : en
Pages : 290
Get Book Here
Book Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Author: Bill Hurter
Publisher: Amherst Media
ISBN: 1584282452
Category : Photography
Languages : en
Pages : 128
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Book Description
From shooting formal family portraits in a dimly lit church to capturing lively candids at a bustling reception, this valuable reference presents 100 tips for handling the process from start to finish—choosing the best equipment, capturing the best moments on film, and enhancing and presenting them afterwards. Numerous professionals offer valuable advice for digital wedding photography, giving technical guidance on lighting, exposure and metering, and color management, as well as ideas for scouting locations, dealing with nervous brides, and photographing large groups. Ample time is spent on the many aspects of posing and lighting—for both formal and informal situations—with an eye toward enhancing the efficiency of the shoot and the natural beauty of the resulting images.
Author: Bob Coates
Publisher: Amherst Media
ISBN: 1608951014
Category : Photography
Languages : en
Pages : 296
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Book Description
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 9781584280736
Category : Image processing
Languages : en
Pages : 0
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Book Description
Develop the skills you need to succeed in digital wedding photography by learning everything from selecting the right equipment to building an efficient digital workflow, effective on-line marketing, the benefits of digital proofs and videos, digital album design, and how to organise, edit and retouch your digital wedding images. All this and more from experienced professionals who will show you how to make digital work for you. Illustrated with 80 colour photos.
Author: Damien Lovegrove
Publisher: CRC Press
ISBN: 1136104623
Category : Photography
Languages : en
Pages : 305
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Book Description
World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.
Author: Kathleen Hawkins
Publisher: Amherst Media
ISBN: 1584283491
Category : Photography
Languages : en
Pages : 132
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Book Description
This useful guide helps couples make smart decisions every step of the way, from selecting a photographer to choosing dress styles and colors, bouquets, and shades of makeup that positively impact portraits. 50 color photos.
Author: Allison Earnest
Publisher: Amherst Media
ISBN: 1608952223
Category : Photography
Languages : en
Pages : 128
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Book Description
Focusing exclusively on light modifiers and making the most of the least equipment, this in-depth handbook is ideal for use by the beginner and advanced amateurs who wish to take their photography to the next level. Including diagrams and lighting set scenes to facilitate learning and adapting technique, step-by-step critiques of several portrait sessions, and an extensive review of a variety of light modifying toolsÑfrom barn doors and snoots to gels, umbrellas, and strip boxesÑthis invaluable textbook style book reveals the precise steps for obtaining dimension and depth for indoor and outdoor portrait sessions. This resource is a must-have for beginner photographers looking to discover a treasure trove of fresh, creative lighting inspiration, that will surely help add diversity and creative style to your photography
Author: Meg Keene
Publisher: Da Capo Lifelong Books
ISBN: 0738246735
Category : Reference
Languages : en
Pages : 219
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Book Description
A companion to the popular website APracticalWedding.com and A Practical Wedding Planner, A Practical Wedding helps you sort through the basics to create the wedding you want -- without going broke or crazy in the process. After all, what really matters on your wedding day is not so much how it looked as how it felt. In this refreshing guide, expert Meg Keene shares her secrets to planning a beautiful celebration that reflects your taste and your relationship. You'll discover: The real purpose of engagement (hint: it's not just about the planning) How to pinpoint what matters most to you and your partner DIY-ing your wedding: brilliant or crazy? How to communicate decisions to your family Why that color-coded spreadsheet is actually worth it Wedding Zen can be yours. Meg walks you through everything from choosing a venue to writing vows, complete with stories and advice from women who have been in the trenches: the Team Practical brides. So here's to the joyful wedding, the sensible wedding, the unbelievably fun wedding! A Practical Wedding is your complete guide to getting married with grace.
Author: Bill Hurter
Publisher: Amherst Media
ISBN: 1584283254
Category : Photography
Languages : en
Pages : 283
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Book Description
This guide to digital wedding photography offers everything a wedding photographer needs to take full advantage of digital technologies. Essential aspects of digital photography are examined, from image capturing to creating wedding albums—a photographer's greatest source of revenue. Featuring 200 examples of professional digital photography, this book takes a detailed look at many common digital problems and provides techniques for fixing them with Adobe Photoshop.
Author: Paul D Van Hoy
Publisher: Amherst Media
ISBN: 1608952967
Category : Photography
Languages : en
Pages : 128
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Book Description
This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.
