Professional Marketing & Selling Techniques for Digital Wedding Photographers PDF Download
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Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 1584283912
Category : Photography
Languages : en
Pages : 290
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Book Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 1584283912
Category : Photography
Languages : en
Pages : 290
Get Book Here
Book Description
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 9781584280538
Category : Photography
Languages : en
Pages : 0
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Book Description
Beyond taking great photographs, professional wedding photographers must master a workable strategy for selling their images. Entrepreneurs of all levels will learn how to create, refine, and restructure their studio business and to achieve their financial goals with professional sales techniques. Covered are valuable skills such as creating pricing strategies and dealing with clients on a one-to-one basis. Advertising techniques from print ads and direct mailing to the latest opportunities and strategies made possible by e-commerce and digital photography are discussed.
Author: George Schaub
Publisher: Amphoto
ISBN: 9780817456023
Category : Photography
Languages : en
Pages : 150
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Book Description
Revised edition of the mega-best-seller, now completely revised and updated to include the latest trends in wedding photography! The wedding photographer faces a difficult challenge. Working with emotionally charged clients, he or she must capture a once-in-a-lifetime event and make average people look perfect, with no opportunity for retakes. The completely new edition ofProfessional Techniques for the Wedding Photographeris the picture-taker's “bible” to lighting, posing, and taking gorgeous photographs that will increase sales and profits. The guide is organized as a thorough and detailed script for a typical wedding day. Over 150 stunning photographs take the reader, step by step, through all the pictures clients expect to see in their albums, from formal portraits to candid shots at the reception. Plus, this updated version details all the latest trends in wedding photography, including wedding photojournalism and black-and-white wedding photography. Professional Techniques for the Wedding Photographeris also a valuable business tool. Readers will discover hundreds of proven approaches for boosting sales, including making sales presentations to clients, choosing a professional lab, using digital files, creating wedding albums that make an impact, and closing the deal. This brand-new edition also includes tested tips for using the photographer's newest and most essential marketing and sales tool—the Internet. • New edition of the major best-seller • Completely revised and updated to include the latest trends in photography, digital imaging, and using the Internet • Demonstrates how to improve photography as well as boost sales and profits • Includes dozens of stunning new photographs
Author: Kathleen Hawkins
Publisher: Amherst Media, Inc
ISBN: 9781584281634
Category : Photography
Languages : en
Pages : 0
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Book Description
More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.
Author: Allison Earnest
Publisher: Amherst Media
ISBN: 1608952223
Category : Photography
Languages : en
Pages : 128
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Book Description
Focusing exclusively on light modifiers and making the most of the least equipment, this in-depth handbook is ideal for use by the beginner and advanced amateurs who wish to take their photography to the next level. Including diagrams and lighting set scenes to facilitate learning and adapting technique, step-by-step critiques of several portrait sessions, and an extensive review of a variety of light modifying toolsÑfrom barn doors and snoots to gels, umbrellas, and strip boxesÑthis invaluable textbook style book reveals the precise steps for obtaining dimension and depth for indoor and outdoor portrait sessions. This resource is a must-have for beginner photographers looking to discover a treasure trove of fresh, creative lighting inspiration, that will surely help add diversity and creative style to your photography
Author: Bob Coates
Publisher: Amherst Media
ISBN: 1608951014
Category : Photography
Languages : en
Pages : 296
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Book Description
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.
Author: Bill Hurter
Publisher: Amherst Media
ISBN: 1584283254
Category : Photography
Languages : en
Pages : 283
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Book Description
This guide to digital wedding photography offers everything a wedding photographer needs to take full advantage of digital technologies. Essential aspects of digital photography are examined, from image capturing to creating wedding albums—a photographer's greatest source of revenue. Featuring 200 examples of professional digital photography, this book takes a detailed look at many common digital problems and provides techniques for fixing them with Adobe Photoshop.
Author: Jeff Hawkins
Publisher: Amherst Media
ISBN: 9781584280736
Category : Image processing
Languages : en
Pages : 0
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Book Description
Develop the skills you need to succeed in digital wedding photography by learning everything from selecting the right equipment to building an efficient digital workflow, effective on-line marketing, the benefits of digital proofs and videos, digital album design, and how to organise, edit and retouch your digital wedding images. All this and more from experienced professionals who will show you how to make digital work for you. Illustrated with 80 colour photos.
Author: Patrick Rice
Publisher: Amherst Media
ISBN: 1608950298
Category : Photography
Languages : en
Pages : 305
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Book Description
Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.
Author: Kathleen Hawkins
Publisher: Amherst Media
ISBN: 1584283491
Category : Photography
Languages : en
Pages : 132
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Book Description
This useful guide helps couples make smart decisions every step of the way, from selecting a photographer to choosing dress styles and colors, bouquets, and shades of makeup that positively impact portraits. 50 color photos.
