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Author: Bob Brotherton
Publisher: Routledge
ISBN: 1136394087
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.
Author: Bob Brotherton
Publisher: Routledge
ISBN: 1136394087
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.
Author: François Vellas
Publisher: Bloomsbury Publishing
ISBN: 1349274860
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author: Michael Riley
Publisher: Channel View Publications
ISBN: 1873150318
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
This book is an attempt to understand tourism employment in a holistic way. Using ideas from labour economics, work psychology and industrial sociology the authors look at tourism employment in both its workplace context and its wider economic and social environment and attempt to tell a coherent story. Both behavioural and economic perspectives are used to address questions that are salient to manpower planning, education planning and tourism management. By examining the diversity and commonality within occupations against the background of a dynamic labour market the text develops themes that contribute to our understanding of the behaviour of workers and managers in the industry.
Author: C.M. Hall
Publisher: Springer Science & Business Media
ISBN: 9401735549
Category : Science
Languages : en
Pages : 297
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Book Description
This book makes an innovative contribution to understanding the relationships between tourism and migration. It explores the many different forms of tourism-migration relationships, paying attention to both the global processes of change and the contingencies of place and space. The book provides an extensive guide to the relevant literature as well as case studies from a diverse range of countries and discusses the significance of the Caribbean, Chinese, and Vietnamese diasporas.
Author: Liliane Müller-Warson
Publisher:
ISBN:
Category : EF
Languages : en
Pages : 164
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Book Description
This documentary study is based on 12 national dossiers on vocational education and training in the tourist industry. Part 1 is an overview of school vocational training diplomas and curricula and the provision of training programs in the tourist industry. The description of the provision of training in this sector is followed by a review of training programs--secondary and postsecondary--for each Member State of the European Community: Belgium, Denmark, Federal Republic of Germany, Greece, Spain, France, Ireland, Italy, Netherlands, Portugal, and the United Kingdom. A bibliography is provided at the end of most country summaries. Part 2 gives details of policies in the field of tourism in seven Member States and their implications for national and regional economic development. These details are supplemented by bibliographical extracts. For other countries (Belgium, Greece, France, Ireland, Italy, Netherlands, and Portugal), the bibliographic references appear at the end of the report. Part 3 lists publications related to research on both the qualitative and quantitative aspects of tourism. The publications are divided into three categories: national studies on tourism and employment, studies and research on specific subjects, and training of managers. Content of the publication is briefly summarized. A bibliography and references section lists 163 publications and titles by country. Addresses for additional information (by country) are also listed. (YLB)
Author: International Labour Office
Publisher:
ISBN:
Category : International Labour Conference
Languages : en
Pages : 470
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Book Description
Author: Tom Baum
Publisher: Elsevier
ISBN: 1483103625
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Human Resource Issues in International Tourism tackles human resource related concerns in international tourism. The book is comprised of 17 chapters that are organized into three parts. Part One covers the generic human resource concerns in international tourism. Part Two presents several case studies from different countries. The last part presents a case and conceptual framework to assist the development and implementation of national human resource policies for tourism. The text will be of great interest to readers who want an insight into the human resource aspects of international tourism.
Author:
Publisher:
ISBN:
Category : Labor laws and legislation, International
Languages : en
Pages : 942
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Book Description
Author:
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 444
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Book Description
Author: International Labour Office. Central Library and Documentation Bureau
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 452
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Book Description
