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Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666038456
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Excerpt from Product Interdependency in New Product Decisions In actual business practice two basic errors may be made regarding the place of interdependency in decisions. In some situations inter actions are neglected and in others they are given.too much emphasis. An example of the second error is the situation where a new product idea is rejected because it will steal sales from another product. Both of these errors can be eliminated by explicitly considering the effects of interactions and specifying the best marketing policy for the line. If a product is known to have demand substitution effects with other products, this may not make it a poor product; other inter actions may outweigh the demand consideration. Changes ih the design and marketing characteristics of new or old line products might also make the new product a good investment on the basis of the differential profit. Likewise, if the old line profits were expected to decline, the new product may be a wise investment even if it does not increase total profits above their current level, since it is the differential line profit and not the absolute level of profit that is important. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666038456
Category : Business & Economics
Languages : en
Pages : 48
Get Book Here
Book Description
Excerpt from Product Interdependency in New Product Decisions In actual business practice two basic errors may be made regarding the place of interdependency in decisions. In some situations inter actions are neglected and in others they are given.too much emphasis. An example of the second error is the situation where a new product idea is rejected because it will steal sales from another product. Both of these errors can be eliminated by explicitly considering the effects of interactions and specifying the best marketing policy for the line. If a product is known to have demand substitution effects with other products, this may not make it a poor product; other inter actions may outweigh the demand consideration. Changes ih the design and marketing characteristics of new or old line products might also make the new product a good investment on the basis of the differential profit. Likewise, if the old line profits were expected to decline, the new product may be a wise investment even if it does not increase total profits above their current level, since it is the differential line profit and not the absolute level of profit that is important. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9781330299630
Category : Business & Economics
Languages : en
Pages : 47
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Book Description
Excerpt from Product Interdependency in New Product Decisions The role of new products in the growth and continuing profitability of modern businesses has been universally recognized by marketing practitioners and educators. This recognition has prompted the development of a considerable literature concerning new product decision making procedures. Throughout the literature one significant factor has been largely neglected or considered only on a subjective verbal basis. This factor is product interdependency. In today's multiproduct firm, interdependencies between new and old products are almost always present and should not be neglected when the new product decision is made. "Differential" Considerations The new product will become part of the firm's product line. It may be complementary to the line and aid the other product offerings or it may have substitution effects and reduce the marketing effectiveness of existing products. The performance of the new product itself is not a satisfactory criterion for the decision to add the product when interdependencies are present. The decision should be based on the change in the total line's performance. Rather than basing the acceptance of the product on the profit of the new product alone, the change in the total line profit should be considered. The change in the total line profit is called the "differential profit." About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher: Palala Press
ISBN: 9781341524202
Category :
Languages : en
Pages : 46
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666310415
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
Excerpt from Product Planning Decision The role of new products in the continuing growth and profitability of the modern corporation has become widely recognized. Firms find that new products may offer competitive advantages and generate additional pro fits. The modern firm attempts to produce a stream of successful new products that will enable it to obtain a healthy and profitable growth rate. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Atanu Chaudhuri
Publisher:
ISBN: 9781606495681
Category :
Languages : en
Pages : 100
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Book Description
Companies across industries strive to innovate to develop new products and services to boost revenue growth and improve margins. But the success rate of new products is very low and organizations find it difficult to manage the cross-functional process of developing new products because of the complexity of the decisions involved. At the same time, there is little to differentiate among many high performing companies in terms of their product development capabilities. There is also a common belief that product development and innovation is an unstructured activity and cannot be bound by decision making discipline. On the contrary, companies that approach innovation and product development in a disciplined way, that plan their portfolio according to the needs of the business and that are strong in managing a network of collaborators tend to be successful. Conversely organizations that fail to synchronize decision making across functional boundaries also fail to reap benefits from the new products and services they introduce. The objective of this book will be to sensitize the readers to the different decisions which are involved at each stage of product/service development, to the interdependencies that exist between those decisions, and to the importance of ensuring that those decisions are made and implemented cross-functionally across the organization.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666315328
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Excerpt from Sprinter: A Tool for New Product Decision Making The new product decision can be approached in the wider context of an analytic approach to business decision making. After discussing this approach in general terms, it will be applied to the new product decision problem. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9781332277742
Category : History
Languages : en
Pages : 86
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Book Description
Excerpt from A Quantitative Approach to New Product Decision Making: 215-66 The decision to either add, to reject, or to investigate more fully a new product proposal is one of the most important problems faced by businessmen. The factors surrounding the decision can be mathematically considered by four sub-models in the areas of demand, cost, profit, and uncertainty. The demand model is structured to consider life cycle, industry, competitive, and product interdependency effects and will admit non-linear and discontinuous functions. A cost minimization model is joined to the demand model to formulate a constrained profit maximization problem. The optimization is accomplished by the use of dynamic programming. The final decision is based on the businessman's criterion in combining uncertainty and the rate of return on investment. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Christoph Loch
Publisher: Routledge
ISBN: 0750685522
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Author: Charles W. Lamb, Jr.
Publisher: Marketing Classics Press
ISBN: 1613112343
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
Author: Christine Ennew
Publisher: Routledge
ISBN: 0750669977
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Comprehensive coverage, focusing on both B2B and B2C marketing.
