Proceedings of the ... National Conference of the American Marketing Association

Proceedings of the ... National Conference of the American Marketing Association PDF Author: American Marketing Association. National Conference
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 564

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Proceedings of the ... National Conference of the American Marketing Association

Proceedings of the ... National Conference of the American Marketing Association PDF Author: American Marketing Association. National Conference
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 564

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Dynamic Marketing for a Changing World

Dynamic Marketing for a Changing World PDF Author: American Marketing Association
Publisher:
ISBN:
Category :
Languages : en
Pages : 573

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New Directions in Marketing

New Directions in Marketing PDF Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 786

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Effective Marketing Coordination

Effective Marketing Coordination PDF Author: American Marketing Association
Publisher:
ISBN:
Category : Bemarking
Languages : en
Pages : 708

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New Directions in Marketing

New Directions in Marketing PDF Author: American Marketing Association. National Conference
Publisher:
ISBN:
Category : Aerospace industries
Languages : en
Pages : 1050

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Proceedings

Proceedings PDF Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 944

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Comprise proceedings of the annual national conference of the association and a yearly seasonal conference (spring, fall or winter).

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference PDF Author: Vinay Kothari
Publisher: Springer
ISBN: 3319169467
Category : Business & Economics
Languages : en
Pages : 619

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Book Description
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Marketing Concept in Action

The Marketing Concept in Action PDF Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 982

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference PDF Author: B. J. Dunlap
Publisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 546

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Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference PDF Author: John C. Rogers III
Publisher: Springer
ISBN: 3319169378
Category : Business & Economics
Languages : en
Pages : 638

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Book Description
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.