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Author: Cathy A. Enz
Publisher: John Wiley and Sons
ISBN: 047008359X
Category : Business & Economics
Languages : en
Pages : 704
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Book Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Author: Cathy A. Enz
Publisher: John Wiley and Sons
ISBN: 047008359X
Category : Business & Economics
Languages : en
Pages : 704
Get Book Here
Book Description
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Author:
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ISBN:
Category :
Languages : en
Pages : 252
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Book Description
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Category : National Shellfish Sanitation Workshop
Languages : en
Pages : 312
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Book Description
Author: Rigby
Publisher:
ISBN: 9781418914219
Category :
Languages : en
Pages : 0
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Author:
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Category :
Languages : en
Pages : 702
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Author: Washington State Patrol
Publisher:
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Category : Police, State
Languages : en
Pages : 9
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Book Description
Author: Chretien de Troyes
Publisher: Yale University Press
ISBN: 0300038380
Category : Poetry
Languages : en
Pages : 244
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Book Description
A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love
Author:
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Category : Shellfish fisheries
Languages : en
Pages : 172
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Author: Harvey C. Couch
Publisher:
ISBN:
Category :
Languages : en
Pages : 224
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Book Description
Author: Fevzi Okumus
Publisher: Routledge
ISBN: 1351188496
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
