Proceedings of IAC-MEM 2015 PDF Download
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Author: collective of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090579132
Category : Architecture
Languages : en
Pages : 288
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Book Description
Author: collective of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090579132
Category : Architecture
Languages : en
Pages : 288
Get Book Here
Book Description
Author: group of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090579159
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Proceedings - International Academic Conference on Management, Economics and Marketing in Vienna 2015
Author: group of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090623123
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, July 8 - 9, 2016
Author: group of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090623190
Category : Political Science
Languages : en
Pages : 81
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Book Description
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2017 (IAC-MEM 2017), Friday - Saturday, April 14 - 15, 2017
Author: collective of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090579183
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, April 15 - 16, 2016
Author: collective of authors
Publisher: Czech Institute of Academic Education
ISBN: 808820304X
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science. Vienna, Austria 2017 (IAC-GETL + IAC-MEBM 2017 + IAC-TLTS 2017), November 24 - 25, 2017.
Author: group of authors
Publisher: Czech Institute of Academic Education
ISBN: 8088203031
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017
Author: group of authors
Publisher: Czech Institute of Academic Education z.s.
ISBN: 8090623107
Category : Business & Economics
Languages : en
Pages : 143
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Book Description
International Academic Conference on Management, Economics and Marketing in Bratislava, Slovakia 2016 (IAC-MEM 2016), Wednesday - Thursday, July 6 - 7, 2016
Author: Peter Schneckenleitner
Publisher: Springer Nature
ISBN: 3658336420
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
Author: Sébastien Lefait
Publisher: Vernon Press
ISBN: 1648893937
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
