Author: American Tract Society
Publisher:
ISBN:
Category : Tract societies
Languages : en
Pages : 244

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Author: David Paul Nord
Publisher: Oxford University Press
ISBN: 0199883890
Category : Religion
Languages : en
Pages : 223

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Book Description
In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented mass media in America.

Author: Anonymous
Publisher: BoD – Books on Demand
ISBN: 3368730800
Category : Fiction
Languages : en
Pages : 234

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Book Description
Reprint of the original, first published in 1843.

Author: American Tract Society
Publisher:
ISBN:
Category : Tract societies
Languages : en
Pages : 244

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Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 748

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Author: Lynn Schofield Clark
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
"The breadth of coverage given to different religious traditions in this volume is nothing short of astonishing. The reader is taken on a wide-ranging tour of religion, media, and markets across diverse social and cultural contexts."-John P. Bartkowski, author of The Promise Keepers: Servants, Soldiers, and Godly Men "The intersections of religion, media, and the global marketplace may well be the defining issue of the twenty-first century. This superb collection of essays challenges parochial notions of religion, asking readers to explore the tangled web of buying, belonging and believing in today's world."-Diane Winston, Knight Chair in Media and Religion, University of Southern California Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in myriad forms-in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive? In Religion, Media, and the Marketplace, scholars in history, media studies, and sociology explore this intersection of the secular and the sacred. Topics include how religious leaders negotiate between the competing aims of the mainstream and the devout in the commercial marketplace, how politics and religious beliefs combine to shape public policy initiatives, how the religious "other" is represented in the media, and how consumer products help define the practice of different faiths. At a time when religious fundamentalism in the United States and throughout the world is inseparable from political aims, this interdisciplinary look at the mutual influences between religion and the media is essential reading for scholars from a wide variety of disciplines. Lynn Schofield Clark is an assistant professor and the director of the Estlow International Center for Journalism and New Media at the University of Denver's School of Communication.

Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 456

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Author:
Publisher:
ISBN:
Category : Catholic church in the United States
Languages : en
Pages : 644

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Author: Leonard I. Sweet
Publisher: William B. Eerdmans Publishing Company
ISBN:
Category : Religion
Languages : en
Pages : 496

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Book Description
Well-known historians explore a fascinating array of topics concerning religious and social change in America from colonial times to the present, looking especially at how the emergence of new communications forms contributed to those choices. Contributors include Martin E. Marty, Glenn T. Miller, Mark A. Noll, David G. Buttrick, and others.

Author: Clifford Stephen Griffin
Publisher:
ISBN:
Category : Charities
Languages : en
Pages : 776

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