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Author: American Council on Consumer Interests. Conference
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 384
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Book Description
Author: American Council on Consumer Interests. Conference
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 1130
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Book Description
Author: American Council on Consumer Interests
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 666
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Book Description
Author: American Council on Consumer Interests. Conference
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 764
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Book Description
Author: Association for Financial Counseling and Planning Education (U.S.). Conference
Publisher:
ISBN:
Category : Finance, Personal
Languages : en
Pages : 292
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Book Description
Author: American Council on Consumer Interests. Conference
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 408
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 340
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Book Description
Author: Grahame W. Gould
Publisher: CRC Press
ISBN: 1482278863
Category : Technology & Engineering
Languages : en
Pages : 283
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Book Description
The food world has a number of options available to make the food industry more diverse, competitive, and efficient. Innovations in Food Processing investigates some of these options, alternative technologies, and strategies for properly addressing new challenges facing the food industry. It also provides specific examples on how these alternatives
Author: Alex C. Michalos
Publisher: Springer Science & Business Media
ISBN: 940074126X
Category : Business & Economics
Languages : en
Pages : 822
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Book Description
The Journal of Business Ethics was founded by Alex C. Michalos and Deborah C. Poff and published its first issue in March 1982. It is the most frequently cited business ethics journal in the world. The Journal has always offered a multi-disciplinary and international public forum for the discussion of issues concerning the interaction of successful business and moral virtue. Its authors and readers are primarily scholars and students in social sciences and philosophy , with special interests in the interaction of these disciplines with business or corporate responsibility. Since the field of business ethics grew simultaneously with the growth of the Journal, a collection of its most cited articles is tantamount to a collection of the articles that had the greatest influence in defining the field over its first 30 years of development. In this anniversary volume, an overview of citation classics from the Journal is presented, the 33 most frequently cited articles are reproduced and brief reflections on the impact of the Journal on the field are given from over 100 scholars who authored citation classics and/or distinguished papers, as well as those who served on the Editorial Board and/or are recognized as leaders in the field.
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: Paul N. Bloom
Publisher: SAGE
ISBN: 9780761916260
Category : Business & Economics
Languages : en
Pages : 570
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Book Description
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
