Author: Jorge S. Olson
Publisher: Jorge Olson
ISBN: 098214251X
Category : Beverage industry
Languages : en
Pages : 266
Book Description
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Build Your Beverage Empire
Author: Jorge S. Olson
Publisher: Jorge Olson
ISBN: 098214251X
Category : Beverage industry
Languages : en
Pages : 266
Book Description
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Publisher: Jorge Olson
ISBN: 098214251X
Category : Beverage industry
Languages : en
Pages : 266
Book Description
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Private Label Empire
Author: Eli C. Gordon
Publisher: Createspace Independent Publishing Platform
ISBN: 9781508646624
Category :
Languages : en
Pages : 86
Book Description
A Step by Step Manual on how to create a large Amazon business by creating your own Private Label brand! The private labeling business is exploding. There is a huge opportunity to grab your own piece of the pie, and to build a real business, selling your own physical products. This is the absolute perfect business model that requires: Low Start Up Investment Capital Quick payback on your Initial investment Minimal Risk Huge passive income potential Here Is A Preview Of What You'll Learn... In this book I will teach you step by step, how to build your own business within 90 days. It is crammed packed with actionable TIPS and TRICKS to blow away the competition. There are courses out there that sell for up to $4000. You don't need them. PRIVATE LABEL EMPIRE will give you all the information required to help you on your way to building a HUGE business. You will learn: How to choose bestselling products How to find a supplier that will manufacture the products for you How to create a brand, logo, and packaging How to ship your products to Amazon How to create a compelling listing that sells! How to launch your products with HUGE success!
Publisher: Createspace Independent Publishing Platform
ISBN: 9781508646624
Category :
Languages : en
Pages : 86
Book Description
A Step by Step Manual on how to create a large Amazon business by creating your own Private Label brand! The private labeling business is exploding. There is a huge opportunity to grab your own piece of the pie, and to build a real business, selling your own physical products. This is the absolute perfect business model that requires: Low Start Up Investment Capital Quick payback on your Initial investment Minimal Risk Huge passive income potential Here Is A Preview Of What You'll Learn... In this book I will teach you step by step, how to build your own business within 90 days. It is crammed packed with actionable TIPS and TRICKS to blow away the competition. There are courses out there that sell for up to $4000. You don't need them. PRIVATE LABEL EMPIRE will give you all the information required to help you on your way to building a HUGE business. You will learn: How to choose bestselling products How to find a supplier that will manufacture the products for you How to create a brand, logo, and packaging How to ship your products to Amazon How to create a compelling listing that sells! How to launch your products with HUGE success!
eBay Success Secrets
Author: Robert Corrigan
Publisher: Robert Corrigan
ISBN:
Category :
Languages : en
Pages : 32
Book Description
Here is some BAD news first; trying to make money on eBay selling Brand Name products is NOT the way to make money! Here’s why, even if you could manage to locate a source of genuine products you would have to spend $1,000’s just to get enough discount to make even a small profit. You see there are just too many sellers competing for the same business. Brand name products are just too expensive to buy, the margins are slim and there is too much competition. There must be an easier way to make money? Well there is, the market for non branded and private label products on eBay is huge and this approach works in any market, it costs a tiny amount to set up and the profit margins are outrageous and it is much easier than most people would believe. In this comprehensive book I show you step by step how to build your own eBay empire selling Private Label and Non Branded stock. The profit margins on private label products and non branded products are massive. The Advantage Of Private Label Products Are: • No one can directly compete with you as you own the brand. • Your customers will know where you sourced product from. • Private labelling is widespread across many industry sectors as is none branded products. • Small minimum orders allow us to test products for a tiny risk. • You can build an entire business using Private Label & Non Branded Products • Compete with household name products at a fraction of the price of stocking branded items. • You are almost always dealing directly with the manufacturer so no wholesalers cut. As no one is selling exactly the same product as yourself and no one will know where you bought it from, you can sell at your own price. I even provide a list of Private Label Suppliers and Manufacturers who stock a massive range of product that you can sell in multiple niche markets these are the exact same sources I use in my eBay businesses. This is your COMPLETE blueprint to building your own profitable eBay business on a shoestring and making outrageous profits.
Publisher: Robert Corrigan
ISBN:
Category :
Languages : en
Pages : 32
Book Description
Here is some BAD news first; trying to make money on eBay selling Brand Name products is NOT the way to make money! Here’s why, even if you could manage to locate a source of genuine products you would have to spend $1,000’s just to get enough discount to make even a small profit. You see there are just too many sellers competing for the same business. Brand name products are just too expensive to buy, the margins are slim and there is too much competition. There must be an easier way to make money? Well there is, the market for non branded and private label products on eBay is huge and this approach works in any market, it costs a tiny amount to set up and the profit margins are outrageous and it is much easier than most people would believe. In this comprehensive book I show you step by step how to build your own eBay empire selling Private Label and Non Branded stock. The profit margins on private label products and non branded products are massive. The Advantage Of Private Label Products Are: • No one can directly compete with you as you own the brand. • Your customers will know where you sourced product from. • Private labelling is widespread across many industry sectors as is none branded products. • Small minimum orders allow us to test products for a tiny risk. • You can build an entire business using Private Label & Non Branded Products • Compete with household name products at a fraction of the price of stocking branded items. • You are almost always dealing directly with the manufacturer so no wholesalers cut. As no one is selling exactly the same product as yourself and no one will know where you bought it from, you can sell at your own price. I even provide a list of Private Label Suppliers and Manufacturers who stock a massive range of product that you can sell in multiple niche markets these are the exact same sources I use in my eBay businesses. This is your COMPLETE blueprint to building your own profitable eBay business on a shoestring and making outrageous profits.
Designing Luxury Brands
Author: Diana Derval
Publisher: Springer Nature
ISBN: 303154093X
Category : Brand name products
Languages : en
Pages : 255
Book Description
Zusammenfassung: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle
Publisher: Springer Nature
ISBN: 303154093X
Category : Brand name products
Languages : en
Pages : 255
Book Description
Zusammenfassung: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle
Lifestyle Business Playbook: Create Your Online Empire to Enjoy True Passive Income, Lifetime Profits and Real Fulfillment
Author: Marta Magdalena
Publisher: Lulu.com
ISBN: 1387546341
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Do you want to take control of your life, time, location, and money? Sick and tired of feeling trapped in a job you hate or entrepreneurial ventures that are not aligned with your lifestyle and burn you out? Do you want to build your own profitable digital business that runs for you, even if technically you are not working? Lifestyle Business Playbook is the proven and unique one-way ticket to freedom you have always wanted. You see, everyone has something they can turn into a lifestyle business they love! Here's Exactly What You Will Learn: Part I: MINDSET TRICKS Part II: NO BS STRATEGY - Choose Your Business Model Part III: Your Marketing Vehicle Part IV - INSPIRATION- BONUS INTERVIEWS WITH SUCCESSFUL EXPERT ENTREPRENEURS (Bonus audio inside, just follow the instructions in the book!) Part V Your Profitable Game Plan! Ready to change your reality? Take control of your full potential by scrolling up and clicking the BUY NOW button at the top of this page!
Publisher: Lulu.com
ISBN: 1387546341
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Do you want to take control of your life, time, location, and money? Sick and tired of feeling trapped in a job you hate or entrepreneurial ventures that are not aligned with your lifestyle and burn you out? Do you want to build your own profitable digital business that runs for you, even if technically you are not working? Lifestyle Business Playbook is the proven and unique one-way ticket to freedom you have always wanted. You see, everyone has something they can turn into a lifestyle business they love! Here's Exactly What You Will Learn: Part I: MINDSET TRICKS Part II: NO BS STRATEGY - Choose Your Business Model Part III: Your Marketing Vehicle Part IV - INSPIRATION- BONUS INTERVIEWS WITH SUCCESSFUL EXPERT ENTREPRENEURS (Bonus audio inside, just follow the instructions in the book!) Part V Your Profitable Game Plan! Ready to change your reality? Take control of your full potential by scrolling up and clicking the BUY NOW button at the top of this page!
E-commerce Business Marketing 2 Books in 1 $30.000/Month
Author: Michael Stone
Publisher: Michael Stone
ISBN:
Category : Business & Economics
Languages : en
Pages : 129
Book Description
Amazon FBA The Amazon FBA wholesale business is a lucrative eCommerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace. Finding dependable Amazon FBA wholesale suppliers is the first obstacle to starting this business plan. There are numerous vendors available, but you must exercise extreme caution when selecting one for your company. Satisfaction by Amazon is an incredible method to begin producing easy revenue without coughing up an excessive amount of money front and center. All you need is an item you realize a particular specialty will cherish, two or three hundred dollars and the eagerness to invest the energy front and center to guarantee you can keep making money long after things are to a great extent running on auto pilot. The accompanying parts will talk about all you require to know to effectively begin your own store with the assistance of Fulfillment by Amazon. You will realize exactly what the program involves, its qualities and shortcomings also as how you can begin today. You will likewise discover a lot of tips for progress to assist you with amplifying your benefits and limit your migraines. At last, you will track down various normal slip-ups that those new to Fulfillment by Amazon make just as how to keep away from them yourself. Dropshipping Shopify This book contains proven steps and strategies on how to start your dropshipping business and take it to a higher level. It opens you up to all the basics of drop shipping ensuring you have an understanding of what it really is about and also how you can go about it. Drop shipping is viewed as a retail fulfillment method whereby you don’t get to keep products in a store but instead you purchase items from a third party and then ship it directly to the customer. This therefore means that the merchant never gets to see or handle the products it sells. Anyone with a desire to start a home business that won’t require so much effort should consider dropshipping which is actually the easiest, quickest and least costly form of ecommerce business to implement. What one does is choose the products they want to sell from their wholesale source, post images and descriptions of the products to their website or marketplace and then begin making sales. You will only be required to pay for the products once they are sold and you have collected the money from your customers. Am sure this explains to you how easy and interesting dropshipping can be and the best thing is that you have the right guide at hand that will enlighten you on all its principles and basics. As a beginner you should however know that dropshipping is not as easy as it is made to seem, it also comes with its own complexities and challenges but learning of each puts you a step ahead. Just like any other business the profitability and success of dropshipping is determined by certain variables. When you are equipped with knowledge and skills you increase your chances of creating a highly profitable online business. What I mean is that dropshipping is not a get rich quick scheme and that real success will definitely take significant work and time. It is however a sustainable business model that comes with minimal risks. What is important is for you to know that most of the problems can be resolved and challenges conquered with careful planning and consideration and no kind of obstacle should deter you from building your dropshipping business from ground up. Make today the day when you make a huge difference in your life by reaching out to the world and finding more possibilities.
Publisher: Michael Stone
ISBN:
Category : Business & Economics
Languages : en
Pages : 129
Book Description
Amazon FBA The Amazon FBA wholesale business is a lucrative eCommerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace. Finding dependable Amazon FBA wholesale suppliers is the first obstacle to starting this business plan. There are numerous vendors available, but you must exercise extreme caution when selecting one for your company. Satisfaction by Amazon is an incredible method to begin producing easy revenue without coughing up an excessive amount of money front and center. All you need is an item you realize a particular specialty will cherish, two or three hundred dollars and the eagerness to invest the energy front and center to guarantee you can keep making money long after things are to a great extent running on auto pilot. The accompanying parts will talk about all you require to know to effectively begin your own store with the assistance of Fulfillment by Amazon. You will realize exactly what the program involves, its qualities and shortcomings also as how you can begin today. You will likewise discover a lot of tips for progress to assist you with amplifying your benefits and limit your migraines. At last, you will track down various normal slip-ups that those new to Fulfillment by Amazon make just as how to keep away from them yourself. Dropshipping Shopify This book contains proven steps and strategies on how to start your dropshipping business and take it to a higher level. It opens you up to all the basics of drop shipping ensuring you have an understanding of what it really is about and also how you can go about it. Drop shipping is viewed as a retail fulfillment method whereby you don’t get to keep products in a store but instead you purchase items from a third party and then ship it directly to the customer. This therefore means that the merchant never gets to see or handle the products it sells. Anyone with a desire to start a home business that won’t require so much effort should consider dropshipping which is actually the easiest, quickest and least costly form of ecommerce business to implement. What one does is choose the products they want to sell from their wholesale source, post images and descriptions of the products to their website or marketplace and then begin making sales. You will only be required to pay for the products once they are sold and you have collected the money from your customers. Am sure this explains to you how easy and interesting dropshipping can be and the best thing is that you have the right guide at hand that will enlighten you on all its principles and basics. As a beginner you should however know that dropshipping is not as easy as it is made to seem, it also comes with its own complexities and challenges but learning of each puts you a step ahead. Just like any other business the profitability and success of dropshipping is determined by certain variables. When you are equipped with knowledge and skills you increase your chances of creating a highly profitable online business. What I mean is that dropshipping is not a get rich quick scheme and that real success will definitely take significant work and time. It is however a sustainable business model that comes with minimal risks. What is important is for you to know that most of the problems can be resolved and challenges conquered with careful planning and consideration and no kind of obstacle should deter you from building your dropshipping business from ground up. Make today the day when you make a huge difference in your life by reaching out to the world and finding more possibilities.
Spice Mill
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 868
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 868
Book Description
Unlock Your Potential
Author: Jeff Lerner
Publisher: BenBella Books
ISBN: 1637741758
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Wall Street Journal Bestseller Publishers Weekly Bestseller We all know the world has changed dramatically in the 21st century. The opportunities that defined past generations and steered their course through life (aka "The American Dream") just aren't out there for us anymore. Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire. But what are we supposed to do? Is there an alternative to the "system of systems" we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world? In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn't even know exist. And, most important, he'll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what's on the other side. Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you'll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world. Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.
Publisher: BenBella Books
ISBN: 1637741758
Category : Business & Economics
Languages : en
Pages : 345
Book Description
Wall Street Journal Bestseller Publishers Weekly Bestseller We all know the world has changed dramatically in the 21st century. The opportunities that defined past generations and steered their course through life (aka "The American Dream") just aren't out there for us anymore. Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire. But what are we supposed to do? Is there an alternative to the "system of systems" we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world? In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn't even know exist. And, most important, he'll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what's on the other side. Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you'll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world. Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.
The Brand Mapping Strategy
Author: Karen Tiber Leland
Publisher: Entrepreneur Press
ISBN: 1613083394
Category : Business & Economics
Languages : en
Pages : 164
Book Description
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Publisher: Entrepreneur Press
ISBN: 1613083394
Category : Business & Economics
Languages : en
Pages : 164
Book Description
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Selling Out
Author: Bethany Klein
Publisher: Bloomsbury Publishing USA
ISBN: 1501339338
Category : Music
Languages : en
Pages : 201
Book Description
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.
Publisher: Bloomsbury Publishing USA
ISBN: 1501339338
Category : Music
Languages : en
Pages : 201
Book Description
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.